Your Tote

FREE SHIPPING ON ANY U.S. ORDER | FREE RETURNS FREE CA SHIPPING ON $99 | UK/EU SHIPPING

Get 2 free samples with any $25 purchase

100% Logo Mobile

100% PURE™ BEAUTY BLOG

Your source for natural beauty trends, guides, and education

Filter by month
Featured Blog Link: 5 Minute Sunset Makeup Looks
Featured
5 Minute Sunset Makeup Looks Featured Blog Link: 5 Minute Sunset Makeup Looks
Get inspired by golden hues and toasty tones for summer
Read More
Makeup
Blog Feed Article Feature Image Carousel: The Ultimate Natural Makeup Look That's Breaking Social Media!

The Ultimate Natural Makeup Look That's Breaking Social Media!

READ MORE
Blog Feed Article Feature Image Carousel: Makeup Hacks with Natural Makeup

Makeup Hacks with Natural Makeup

READ MORE
Blog Feed Article Feature Image Carousel: What Is Tinted Moisturizer?

What Is Tinted Moisturizer?

READ MORE
Blog Feed Article Feature Image Carousel: Is Your Natural Makeup the Real Deal?

Is Your Natural Makeup the Real Deal?

READ MORE
Blog Feed Article Feature Image Carousel: Natural Makeup Tutorial: A Step-by-Step Guide to a Fresh-Faced Look

Natural Makeup Tutorial: A Step-by-Step Guide to a Fresh-Faced Look

READ MORE
Blog Feed Article Feature Image Carousel: Discover the Benefits of Tinted Moisturizers for a Natural Look

Discover the Benefits of Tinted Moisturizers for a Natural Look

READ MORE
Blog Feed Article Feature Image Carousel: Transitioning to Natural Makeup: A Step-by-Step Guide for Every Woman

Transitioning to Natural Makeup: A Step-by-Step Guide for Every Woman

READ MORE
Blog Feed Article Feature Image Carousel: Eco-Friendly Lashes: The Surprising Benefits of Switching to Organic Mascara

Eco-Friendly Lashes: The Surprising Benefits of Switching to Organic Mascara

READ MORE
Blog Feed Article Feature Image Carousel: Decoding Makeup Shelf Life: When It's Time to Bid Goodbye

Decoding Makeup Shelf Life: When It's Time to Bid Goodbye

READ MORE
Blog Feed Article Feature Image Carousel: Make Your Foundation Look Flawlessly Natural Every Time

Make Your Foundation Look Flawlessly Natural Every Time

READ MORE
Blog Feed Article Feature Image Carousel: Is

Is "Clean Makeup" the New "Natural Makeup"?

READ MORE
Blog Feed Article Feature Image Carousel: How To Get Natural Matte Makeup

How To Get Natural Matte Makeup

READ MORE
Blog Feed Article Feature Image Carousel: Day to Night Natural Makeup Look

Day to Night Natural Makeup Look

READ MORE
Blog Feed Article Feature Image Carousel: Effortless Definition: Mastering the Art of Natural Eyeliner

Effortless Definition: Mastering the Art of Natural Eyeliner

READ MORE
Blog Feed Article Feature Image Carousel: How to Choose the Best Natural Cosmetics for Your Skin Type

How to Choose the Best Natural Cosmetics for Your Skin Type

READ MORE
Blog Feed Article Feature Image Carousel: Discover Your Perfect Pout: Natural Lipstick Shades for Every Skin Tone

Discover Your Perfect Pout: Natural Lipstick Shades for Every Skin Tone

READ MORE
Blog Feed Article Feature Image Carousel: Organic Makeup Ingredients

Organic Makeup Ingredients

READ MORE
Blog Feed Article Feature Image Carousel: Reclaim Your Skin: The Benefits of Using Natural Makeup for Sensitive Skin

Reclaim Your Skin: The Benefits of Using Natural Makeup for Sensitive Skin

READ MORE
Blog Feed Article Feature Image Carousel: Find Your Perfect Natural Lip Balm

Find Your Perfect Natural Lip Balm

READ MORE
Blog Feed Article Feature Image Carousel: How to Add Volume to Lashes

How to Add Volume to Lashes

READ MORE
Blog Feed Article Feature Image Carousel: What Our Natural Lipsticks Are Made of

What Our Natural Lipsticks Are Made of

READ MORE
Blog Feed Article Feature Image Carousel: 13 Natural Makeup and Skin Care Swaps

13 Natural Makeup and Skin Care Swaps

READ MORE
Blog Feed Article Feature Image Carousel: 5 Reasons Why 100% PURE’s Fruit Pigmented® Cocoa Butter Matte Lipstick Belongs in Your Makeup Kit

5 Reasons Why 100% PURE’s Fruit Pigmented® Cocoa Butter Matte Lipstick Belongs in Your Makeup Kit

READ MORE
Blog Feed Article Feature Image Carousel: Clean Beauty, Better Lashes: Why Switching to Natural Mascara Can Benefit Your Health and Your Look

Clean Beauty, Better Lashes: Why Switching to Natural Mascara Can Benefit Your Health and Your Look

READ MORE
Blog Feed Article Feature Image Carousel: The Clean Mascara Handbook: Your Essential Guide to Healthy and Gorgeous Lashes

The Clean Mascara Handbook: Your Essential Guide to Healthy and Gorgeous Lashes

READ MORE
Blog Feed Article Feature Image Carousel: Clean Beauty Makeup Tutorial: How to Achieve a Natural Look

Clean Beauty Makeup Tutorial: How to Achieve a Natural Look

READ MORE
Blog Feed Article Feature Image Carousel: Find Your Perfect Natural Lipstick

Find Your Perfect Natural Lipstick

READ MORE
Blog Feed Article Feature Image Carousel: How to Apply Under Eye Concealer

How to Apply Under Eye Concealer

READ MORE
Blog Feed Article Feature Image Carousel: Design a Look That’s All About the Eyes

Design a Look That’s All About the Eyes

READ MORE
Blog Feed Article Feature Image Carousel: The Importance of Mascara in Achieving a Flawless Makeup Look

The Importance of Mascara in Achieving a Flawless Makeup Look

READ MORE
Blog Feed Article Feature Image Carousel: Mascara 101: How to Choose the Right Formula for Your Lashes

Mascara 101: How to Choose the Right Formula for Your Lashes

READ MORE
Blog Feed Article Feature Image Carousel: The History of Lipstick & What is Lipstick Made Out of?

The History of Lipstick & What is Lipstick Made Out of?

READ MORE
Blog Feed Article Feature Image Carousel: Fruit Pigmented® Makeup Palette Guide

Fruit Pigmented® Makeup Palette Guide

READ MORE
Blog Feed Article Feature Image Carousel: BB Cream vs. CC Cream - What’s the Difference?

BB Cream vs. CC Cream - What’s the Difference?

READ MORE
Blog Feed Article Feature Image Carousel: 3 Steps To Get A Holiday Glow

3 Steps To Get A Holiday Glow

READ MORE
Blog Feed Article Feature Image Carousel: Achieve Long, Voluminous Lashes With these Mascaras

Achieve Long, Voluminous Lashes With these Mascaras

READ MORE
Blog Feed Article Feature Image Carousel: The Sad Truth About Makeup Wipes

The Sad Truth About Makeup Wipes

READ MORE
Blog Feed Article Feature Image Carousel: 5 Small Changes To Level Up Your Makeup

5 Small Changes To Level Up Your Makeup

READ MORE
Blog Feed Article Feature Image Carousel: 6 Essential Lip Shades To Try This Fall

6 Essential Lip Shades To Try This Fall

READ MORE
Blog Feed Article Feature Image Carousel: 5 Makeup Trends We’re Ready To Say Goodbye To

5 Makeup Trends We’re Ready To Say Goodbye To

READ MORE
Blog Feed Article Feature Image Carousel: How to Get Thick & Elongated Lashes

How to Get Thick & Elongated Lashes

READ MORE
Blog Feed Article Feature Image Carousel: Face Primer - Why You Need to Add it to Your Makeup Routine

Face Primer - Why You Need to Add it to Your Makeup Routine

READ MORE
Blog Feed Article Feature Image Carousel: How To Choose The Best Lipstick For Your Skintone

How To Choose The Best Lipstick For Your Skintone

READ MORE
Blog Feed Article Feature Image Carousel: Makeup Showdown: Siren Eyes vs. Doe Eyes

Makeup Showdown: Siren Eyes vs. Doe Eyes

READ MORE
Blog Feed Article Feature Image Carousel: The 100% PURE Gift Guide For Every Occasion

The 100% PURE Gift Guide For Every Occasion

READ MORE
NO MORE
Which Cosmetic Ingredients Are Linked to Cancer?
Featured
Which Cosmetic Ingredients Are Linked to Cancer?
Cosmetic ingredients to avoid for your health and wellness
Read More
Ingredients SEE ALL
Makeup SEE ALL
Skincare SEE ALL
Wellness SEE ALL
How-To's SEE ALL
Hair & Body SEE ALL
Clean Living SEE ALL
RECENT POSTS
Blog Feed Recent Posts Article: The Ultimate Natural Makeup Look That's Breaking Social Media!

The Ultimate Natural Makeup Look That's Breaking Social Media!

Read More
Blog Feed Recent Posts Article: Beyond Your Morning Cup: The Incredible Skin Benefits of Green Tea!

Beyond Your Morning Cup: The Incredible Skin Benefits of Green Tea!

Read More
Blog Feed Recent Posts Article: The Unexpected Cleansing Balm Benefits That Will Leave You Amazed!

The Unexpected Cleansing Balm Benefits That Will Leave You Amazed!

Read More
Blog Feed Recent Posts Article: How the Natural Shampoo Movement is Redefining Hair Care!

How the Natural Shampoo Movement is Redefining Hair Care!

Read More
SEE MORE
BEFORE YOU CHECKOUT

Unlock Free Samples

GET 2 FREE SAMPLES WITH ANY $25 PURCHASE.

primary

Charcoal Clay Cleanser Sample Packet

primary

Charcoal Clay Cleanser Sample Packet

[empty]

See full product

primary

Hydra Drench Cream Sample Packet

primary

Hydra Drench Cream Sample Packet

[empty]

primary

Kelp & Mint Shampoo Sample Packet

primary

Kelp & Mint Shampoo Sample Packet

Hydrating and invigorating shampoo gently purifies while adding bounce, body, and luster. Kelp thickens and strengthens while seaweed collagen adds shine.

primary

Hand Sanitizer Gel Sample Packet

Available in US only. Unavailable for expedited shipping.

primary

Hand Sanitizer Gel Sample Packet

Fragrance-free gel sanitizer that helps reduce disease-causing bacteria while providing lasting hydration with aloe vera juice.

See full product

primary

Tinted Moisturizer: Peach Bisque Sample Packet

primary

Tinted Moisturizer: Peach Bisque Sample Packet

[empty]

primary

Tinted Moisturizer: Golden Peach Sample Packet

primary

Tinted Moisturizer: Golden Peach Sample Packet

[empty]

primary

Tinted Moisturizer: White Peach Sample Packet

primary

Tinted Moisturizer: White Peach Sample Packet

[empty]

primary

Multi Vitamin Serum Sample Packet

primary

Multi Vitamin Serum Sample Packet

[empty]

primary

Blood Orange Shower Gel Sample Packet

primary

Blood Orange Shower Gel Sample Packet

[empty]

primary

Luminous Primer Sample Packet

primary

Luminous Primer Sample Packet

This primer uses light reflective pigments to make skin look more radiant, enhance luminous foundations, and blur imperfections.

primary

Sample Packet Postcard: 2nd Skin Foundation: Light/Tan

primary

Sample Packet Postcard: 2nd Skin Foundation: Light/Tan

Ultralight serum foundation looks and feels like a second skin. Fruit pigmented® formula offers anti-aging benefits, medium-full coverage, and a satin finish.

See full product

primary

Sample Packet Postcard: Tinted Moisturizer: Light/Medium

primary

Sample Packet Postcard: Tinted Moisturizer: Light/Medium

Ultra hydrating tinted moisturizer made with aloe and cucumber juice, pigmented by fruit. Refreshes skin while providing dewy, light-medium coverage.

See full product

primary

Tinted Moisturizer: Sand Sample Packet

primary

Tinted Moisturizer: Sand Sample Packet

[empty]

primary

2nd Skin Foundation: Shade #2 Sample Packet

primary

2nd Skin Foundation: Shade #2 Sample Packet

[empty]

primary

2nd Skin Foundation: Shade #3 Sample Packet

primary

2nd Skin Foundation: Shade #3 Sample Packet

[empty]

primary

2nd Skin Foundation: Shade #4 Sample Packet

primary

2nd Skin Foundation: Shade #4 Sample Packet

[empty]

primary

2nd Skin Foundation: Shade #5 Sample Packet

primary

2nd Skin Foundation: Shade #5 Sample Packet

[empty]

primary

Green Tea EGCG Cream Sample Packet

primary

Green Tea EGCG Cream Sample Packet

[empty]

primary

Mattifying Primer Sample Packet

primary

Mattifying Primer Sample Packet

Skin healthy ingredients make this the perfect makeup primer for both face and eyes, to soften and smooth skin before you apply makeup.

primary

Burdock & Neem Shampoo Sample Packet

primary

Burdock & Neem Shampoo Sample Packet

Purifying formula unclogs pores, stimulates circulation, and alleviates dryness, itching, and flaking. With added hydration for healthier scalp and hair.

See full product

X