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100% PURE

To redeem your Purist Perks in the mobile app, simply log into your account and redeem your reward voucher and then copy and paste your discount code in the mobile app! Contact customerservice@ puritycosmetics.com for any assistance

Your Tote

100% PURE™ Natural Hair Treatment Products

At 100% PURE™ we believe that strong, healthy hair is best achieved through vitamins, minerals and ingredients found in nature, not petrochemicals, parabens and artificial ingredients used in conventional hair care and beauty products. If you’re on a mission to find natural hair products like lightweight serums and rich, nourishing argan oils, 100% PURE™ has the natural hair treatment products you want to improve the look and feel of your hair. And since our products are cruelty free, you’ll feel good knowing you’re supporting a brand that shares your ethical beliefs.

Vitamin B5 Smoothing Hair Serum

If you’ve dreamed of finding a natural hair treatment to help better manage your hair without weighing it down, the Pro-Vitamin B5 Smoothing Hair Serum is your knight in shining armor. This blend of hand picked, nutrient dense ingredients like sodium PCA, Vitamin E Provitamin B5, wheat protein and coconut blends perfectly to create a lightweight yet buildable hair serum capable of adding more shine and fewer split ends to your luscious locks. What’s more, this serum can be used on damp or dry hair for a hair care routine that works when you want it to. For best results, we recommend starting with one pump and working your way up towards your roots.

Argan Oil

Used in beauty routines around the world, vegan Argan oil is the simple yet effective natural hair treatment and beauty product to help keep your skin looking young. A rich blend of antioxidants like Vitamin E, carotenes, essential fatty acids and phenols work to nourish your hair and skin while minimizing the effects of sun damage and aging. Argan oil also helps restore the needed moisture back into normal, dry or combination skin and hair, working best after cleansing with natural shampoo or natural face cleansers.

Fight for Animal Rights with 100% PURE™ Natural Hair & Beauty Products 

Achieving a clean, cruelty-free hair routine is easy with 100% PURE™ selection of natural hair treatments and hair repair products. Using our natural hair treatments in addition to healthy scalp shampoo and natural hair conditioners can bring gentle relief to your dry, itchy scalp when, and where you need it most.

When you use our products, you’re not only giving yourself the clean natural hair treatments and beauty products your hair and skin crave, but helping us improve the lives of animals across the globe. Through each purchase, 100% PURE™ can provide more support to non-profits around the world fighting against animal cruelty and provide nourising food to hungry animals. Your purchase of natural hair products and clean beauty products makes it possible to support the causes worth fighting for. 

SHOP OUR GREAT SELECTION OF NATURAL HAIR AND BEAUTY PRODUCTS AND FEEL GOOD KNOWING YOU’VE HELPED ANIMALS IN NEED.

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BEFORE YOU CHECKOUT

Pick 2 free samples

Hand Sanitizer Gel Sample Packet

Available in US only. Unavailable for expedited shipping.

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Hand Sanitizer Gel Sample Packet

Fragrance-free gel sanitizer that helps reduce disease-causing bacteria while providing lasting hydration with aloe vera juice.

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Burdock & Neem Shampoo Sample Packet

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Burdock & Neem Shampoo Sample Packet

Purifying formula unclogs pores, stimulates circulation, and alleviates dryness, itching, and flaking. With added hydration for healthier scalp and hair.

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Multi Vitamin Serum Sample Packet

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Multi Vitamin Serum Sample Packet

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Hydra Drench Cream Sample Packet

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Hydra Drench Cream Sample Packet

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Green Tea EGCG Cream Sample Packet

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Green Tea EGCG Cream Sample Packet

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Blood Orange Shower Gel Sample Packet

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Blood Orange Shower Gel Sample Packet

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2nd Skin Foundation: Shade #3 Sample Packet

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2nd Skin Foundation: Shade #3 Sample Packet

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2nd Skin Foundation: Shade #4 Sample Packet

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2nd Skin Foundation: Shade #4 Sample Packet

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2nd Skin Foundation: Shade #5 Sample Packet

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2nd Skin Foundation: Shade #5 Sample Packet

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Tinted Moisturizer: Golden Peach Sample Packet

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Tinted Moisturizer: Golden Peach Sample Packet

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Tinted Moisturizer: Peach Bisque Sample Packet

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Tinted Moisturizer: Peach Bisque Sample Packet

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Tinted Moisturizer: White Peach Sample Packet

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Tinted Moisturizer: White Peach Sample Packet

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Tinted Moisturizer: Sand Sample Packet

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Tinted Moisturizer: Sand Sample Packet

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Mattifying Primer Sample Packet

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Mattifying Primer Sample Packet

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Charcoal Clay Cleanser Sample Packet

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Charcoal Clay Cleanser Sample Packet

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2nd Skin Foundation: Shade #2 Sample Packet

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2nd Skin Foundation: Shade #2 Sample Packet

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Luminous Primer Sample Packet

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Luminous Primer Sample Packet

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Kelp & Mint Shampoo Sample Packet

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Kelp & Mint Shampoo Sample Packet

Hydrating and invigorating shampoo gently purifies while adding bounce, body, and luster. Kelp thickens and strengthens while seaweed collagen adds shine.

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