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Natural Eye Makeup

Show off those gorgeous eyes without irritating chemicals, artificial colors or toxic ingredients getting in the way with natural eye makeup from 100% PURE™. From marvelous natural mascaras to long lasting liners and naturally pigmented eyeshadows, our selection of fruit dyed natural makeup will give you the natural or dramatic looks you want without any of the toxic dyes your sensitive eyes deserve to live without. 100% PURE™ makeup, natural skin care and self care products are the chemical and cruelty-free options your skin will thank you for.


As part of our commitment to provide you with the best natural products you can get, you’ll find our fruit pigmented eyeshadow and face makeup are made up of only the best nutrient-dense ingredients, from antioxidant rich green and black teas, avocado, vitamin E, and a variety of fruits in nourishing blends only Mother Nature can provide. Browse our gorgeous selection of perfectly pressed eyeshadows in colors ranging from light vanille to dark cacao and every hue in between. Or, accentuate those bright, beautiful eyes and cheeks with a palette to enhance your natural complexion.

Eye Liner

For clean, natural eyeliner even the movie stars are wearing, look no further than an eye liner from 100% PURE™. Available in a range of colors from black, pewter, white, dark cacao and royal blue, our creamy liners are the long-lasting eyeliner that glides easily onto your lids for controlled application. You’ll love that it’s made from moisture-rich ingredients of jojoba oil, chamomile butter and mango seed oil just as much as the velvety smooth, flake-free application you’ll get every time you put it on. Named Allure’s 2018 finalist for Best Clean Beauty Eyeliner and seen multiple times on the red carpet, our long last liquid eyeliner is the richly pigmented, smudge-proof and water-resistant liner you can rely on for gorgeous all day wear.

Brow Filler

If thick, even and natural looking brows is what you’re after, then our natural eyebrow makeup is what you need. As a Cosmetic Executive Women Beauty Awards finalist, our Green Tea Fiber Brow Builder is the lightweight eyebrow gel to easily sculpt and define your brows for a full, polished look. Your brows will grow stronger with each application thanks to strengthening vitamin E and pro vitamin B5, while natural green tea leaf fibers help add volume for truly beautiful brows. Promote healthy hair growth with the biotin and pro vitamin B5 found in our Long Last Brows natural brow gel.


Give your lashes the pick me up they deserve with a Fruit Pigmented® mascara from 100% PURE™. As a 2018 CertClean Clean Beauty Awards Mascara finalist, our Fruit Pigmented® Ultra Lengthening Mascara comes in a variety of gorgeous colors for a flawless clump, smudge and flake-free application every time. You’ll love that each luscious lash is coated with conditioning vitamins and proteins while pigments from berries, cocoa and black tea deliver die-for colors make your eyes truly pop. Lashes in need of a volume boost will find the Maracuja Mascara to pleasantly exceed expectations, thanks to our specially formulated blend of maracuja oil, conditioning vitamins and tea, cocoa and coffee pigments.


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Related blog post: 100% PURE Legacy Story: Fruit Pigmented® Makeup

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