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Fruit Pigmented® Ultra Lengthening Mascara

  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Cruelty free icon - Product Page Cruelty Free
Lengthens and separates lashes without clumping, smudging, or flaking. Coats each lash with conditioners and natural pigment from black tea, berries, and cocoa.
$26.00 Wishlist

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Black Tea
Dark Chocolate

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Luminous Primer

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Fruit Pigmented® Ultra Lengthening Mascara
by Pure Community
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Reviews & Testimonials
Fruit Pigmented® Ultra Lengthening Mascara has a rating of 4.4 stars based on 2651 reviews.

Customer Reviews

Based on 2651 reviews
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A 100% PURE Customer
Jennifer B
Atlanta, GA

The BEST Mascara

I purchased the 100% Pure fruit pigmented mascara in Black Tea for the first time I think in 2014? Since then it has been my go to and pretty much only mascara I use. Generally I don't use water proof mascara, so it's been perfect for me. My lashes look false when I wear it. I've also tried the BlackBerry (purple tint) and it was lovely, but I prefer black. HIGHLY recommend this product!! Already have sisters hooked. 10 stars!!

A 100% PURE Customer
Danielle Williams
Mount Laurel NJ

My most Favorite Mascara Ever!

This mascara has become my go to Mascara for everything! I refuse to buy another brand or type! The mascara number 1 smells wonderful, no funky weird chemical smells, it glides on smooth and makes my lashes really pop !- I have no issues with clumping and it certainly makes my lashes look long and beautiful. I love that the product is not tested on animals, has natural ingredients and is healthy for me! I do not think i will buy another type of mascara (unless it's from 100% pure) again.

Charlene R.
United States

Very Volumizing

My lashes look so much longer and fuller with this mascara. And I love the fruity smell. Reminds me that I’m using a natural product and not something full of chemicals and synthetic fragrances. I feel like I’m actually putting on real fruit!

Melissa M.
United States

I like it

Formula took me a few tries to get used to, I prefer a drier formula. I got a ton of compliments while wearing this! Love that it is nontoxic and cruelty free too. I will repurchase!

Melissa M. verified customer review of Fruit Pigmented® Ultra Lengthening Mascara
Clare C.
United States

Great pigmentation and length, not-so-great feel/scent

I love the fact that this mascara is totally natural and gentle on the eyes. It looks good on, it really lengthens your lashes, and the color is deep and lovely. But if you wear glasses, you may want to skip this one—or you’ll end up having to curl your lashes every day. The mascara stiffens my lashes so that every time I blink, they brush very obviously and annoyingly against my lenses. I also really dislike the scent—it may be all-natural, but it’s too strong and too fruity for me, and I really don’t like my face smelling like what I imagine natural blueberry cough syrup might smell like. Overall, I think it’s a good product, but can definitely be improved in a couple areas. Next time, I’ll be buying a different brand.


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