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Fruit Pigmented® Ultra Lengthening Mascara

  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Made in USA
Lengthens and separates lashes without clumping, smudging, or flaking. Coats each lash with conditioners and natural pigment from black tea, berries, and cocoa.
4344 reviews

Select a color:

Blueberry
Black Tea
Blackberry
Dark Chocolate
Quantity 0.35 oz /10g
$26.00
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Reviews & Testimonials
Customer Reviews
4.5 Based on 4343 Reviews
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A 100% PURE Customer
JB
01/12/2018
Jennifer B.
Atlanta, GA
The BEST Mascara

I purchased the 100% Pure fruit pigmented mascara in Black Tea for the first time I think in 2014? Since then it has been my go to and pretty much only mascara I use. Generally I don't use water proof mascara, so it's been perfect for me. My lashes look false when I wear it. I've also tried the BlackBerry (purple tint) and it was lovely, but I prefer black. HIGHLY recommend this product!! Already have sisters hooked. 10 stars!!

A 100% PURE Customer
DW
01/12/2018
Danielle W.
Mount Laurel NJ
My most Favorite Mascara Ever!

This mascara has become my go to Mascara for everything! I refuse to buy another brand or type! The mascara number 1 smells wonderful, no funky weird chemical smells, it glides on smooth and makes my lashes really pop !- I have no issues with clumping and it certainly makes my lashes look long and beautiful. I love that the product is not tested on animals, has natural ingredients and is healthy for me! I do not think i will buy another type of mascara (unless it's from 100% pure) again.

M
04/15/2021
Marcia
United States United States
Smells great, but flakes like crazy

I was very disappointed in this mascara. I was hoping that it would work since it's all natural ingredients, but it flakes a lot. I tried it as one coat, which barely looked like I had mascara on. Then I tried it with 2 coats. It looked great for a few hours, but by the afternoon, it had flaked all under my eyes. The next day, I tried 3 coats. Same problem. The last day I used my Lancome primer first, thinking that would solve the flaking problem, but by the early afternoon, I had the same problem. I am saddened by this because I really liked the color (dark chocolate). I find it difficult to find brown mascara. Most companies only sell black, which is wrong for my light coloring. All the other makeup I bought from here is great, though.

04/15/2021
100% PURE

Hi Marcia, Thank you for your review and sorry to hear that the mascara did not work out! We do have a really great return policy! If you would like assistance with a return, please contact us at customerservice@puritycosmetics.com. We'd be happy to help!

T
04/14/2021
T
United States United States
High quality natural mascara

smells amazing and works really well to lengthen. However after a few months, even with not frequent use, it dries out and gets very clumpy. A great mascara with really lash strengthening ingredients, though!

MD
04/14/2021
Mariya D.
United States United States
Great mascara

It took me a really long time to find a natural mascara that works. I've been using 100% pure mascara for the last three years and absolutely love it.

Fruit Pigmented® Ultra Lengthening Mascara
by Pure Community
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Due to Brexit, we are temporarily pausing shipments to the UK on 12/21/20. Orders must be placed by 12/20/20 11:59 PM PST to be processed.