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1CMBL7G_primary
2963

Fruit Pigmented® Ultra Lengthening Mascara

  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Cruelty free icon - Product Page Cruelty Free
Lengthens and separates lashes without clumping, smudging, or flaking. Coats each lash with conditioners and natural pigment from black tea, berries, and cocoa.
$26.00 Wishlist

Select a color:

Blueberry
Black Tea
Blackberry
Dark Chocolate

Complete the package

Recommended Product: 1CPLPO_primary
$32.00 Added!

Fruit Pigmented® Pomegranate Oil Anti Aging Lipstick: Poppy

Recommended Product: 1CCBMLCAS_primary
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Fruit Pigmented® Cocoa Butter Matte Lipstick:: Cassia

Recommended Product: parent_primary
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Luminous Primer

Reviews & Testimonials

Customer Reviews

4.5 Based on 2963 Reviews
5 ★
72% 
2121
4 ★
14% 
404
3 ★
8% 
224
2 ★
3% 
103
1 ★
3% 
111
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A 100% PURE Customer
JB
01/12/2018
Jennifer B
Atlanta, GA

The BEST Mascara

I purchased the 100% Pure fruit pigmented mascara in Black Tea for the first time I think in 2014? Since then it has been my go to and pretty much only mascara I use. Generally I don't use water proof mascara, so it's been perfect for me. My lashes look false when I wear it. I've also tried the BlackBerry (purple tint) and it was lovely, but I prefer black. HIGHLY recommend this product!! Already have sisters hooked. 10 stars!!

A 100% PURE Customer
DW
01/12/2018
Danielle Williams
Mount Laurel NJ

My most Favorite Mascara Ever!

This mascara has become my go to Mascara for everything! I refuse to buy another brand or type! The mascara number 1 smells wonderful, no funky weird chemical smells, it glides on smooth and makes my lashes really pop !- I have no issues with clumping and it certainly makes my lashes look long and beautiful. I love that the product is not tested on animals, has natural ingredients and is healthy for me! I do not think i will buy another type of mascara (unless it's from 100% pure) again.

E
06/26/2019
Erika

The best.

This is my absolute favorite mascara I have ever used. It lasts forever, smells amazing, and goes on like a dream. I love that it dries to a very soft finish, not rock hard like other mascaras, so it's incredibly easy to remove at the end of the day. Love love love this! And the color options are amazing - I love brown mascara for a more natural look.

A
06/26/2019
Amber

I LOVE this mascara

Okay, not only does it look AMAZING, but it smells good enough to eat! I feel so good using this mascara because I know the ingredients are not going to be harmful. Some reviews says that it smudges a bit, but it doesn't smudge for me! You just have to let it dry. If you have skin that is more oily you might get dark spots if you put the mascara on your lower lashes and try to make them really long. Then if they are touching your skin it will most likely leave little black spots. I just use the mascara on my upper lashes and look and feel fabulous!

K
06/26/2019
Karen

Allergy

This is wonderful mascara but I am allergic to it. Within minutes of putting on my eyes water to the point of all the mascara falling off to the undereye. I was using the blackberry. The ingredients don't tip me off to anything I am allergic to....unfortunately because, otherwise, this is a lovely mascara. Nice subtle color. Luxurious feel. Excellent brush applicator. Nicely lengthens, does not clump, but for me it does not work.

06/26/2019
100% PURE

Hi Karen, We are so sorry to hear you experienced an adverse reaction to Fruit Pigmented® Ultra Lengthening Mascara - Blackberry. This specific formula does contain wheat and beeswax which some customers are allergic to or you can try our Maracuja Mascara which is our gluten-free option.

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