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Fruit Pigmented® Ultra Lengthening Mascara

  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Made in USA
Lengthens and separates lashes without clumping, smudging, or flaking. Coats each lash with conditioners and natural pigment from black tea, berries, and cocoa.
4344 reviews

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Black Tea
Dark Chocolate
Quantity 0.35 oz /10g

Reviews & Testimonials
Customer Reviews
4.5 Based on 4343 Reviews
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A 100% PURE Customer
Jennifer B.
Atlanta, GA
The BEST Mascara

I purchased the 100% Pure fruit pigmented mascara in Black Tea for the first time I think in 2014? Since then it has been my go to and pretty much only mascara I use. Generally I don't use water proof mascara, so it's been perfect for me. My lashes look false when I wear it. I've also tried the BlackBerry (purple tint) and it was lovely, but I prefer black. HIGHLY recommend this product!! Already have sisters hooked. 10 stars!!

A 100% PURE Customer
Danielle W.
Mount Laurel NJ
My most Favorite Mascara Ever!

This mascara has become my go to Mascara for everything! I refuse to buy another brand or type! The mascara number 1 smells wonderful, no funky weird chemical smells, it glides on smooth and makes my lashes really pop !- I have no issues with clumping and it certainly makes my lashes look long and beautiful. I love that the product is not tested on animals, has natural ingredients and is healthy for me! I do not think i will buy another type of mascara (unless it's from 100% pure) again.

United States United States
Smells great, but flakes like crazy

I was very disappointed in this mascara. I was hoping that it would work since it's all natural ingredients, but it flakes a lot. I tried it as one coat, which barely looked like I had mascara on. Then I tried it with 2 coats. It looked great for a few hours, but by the afternoon, it had flaked all under my eyes. The next day, I tried 3 coats. Same problem. The last day I used my Lancome primer first, thinking that would solve the flaking problem, but by the early afternoon, I had the same problem. I am saddened by this because I really liked the color (dark chocolate). I find it difficult to find brown mascara. Most companies only sell black, which is wrong for my light coloring. All the other makeup I bought from here is great, though.

100% PURE

Hi Marcia, Thank you for your review and sorry to hear that the mascara did not work out! We do have a really great return policy! If you would like assistance with a return, please contact us at We'd be happy to help!

United States United States
High quality natural mascara

smells amazing and works really well to lengthen. However after a few months, even with not frequent use, it dries out and gets very clumpy. A great mascara with really lash strengthening ingredients, though!

Mariya D.
United States United States
Great mascara

It took me a really long time to find a natural mascara that works. I've been using 100% pure mascara for the last three years and absolutely love it.

Fruit Pigmented® Ultra Lengthening Mascara
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Due to Brexit, we are temporarily pausing shipments to the UK on 12/21/20. Orders must be placed by 12/20/20 11:59 PM PST to be processed.