Our Why
For over 25 years, 100% PURE has believed that business should be a force for good, not just for our customers, but for the world we share. That belief led us to partner with B1G1, a global initiative that helps purpose-driven businesses create measurable, trackable impact through everyday actions.
Instead of donating occasionally, we embed giving into the rhythm of our business. That means when you shop with us, you help support carefully vetted global projects that improve lives, protect the planet, and create long-term change.
Your self-care routine becomes part of something much bigger.