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Natural Serums

100% PURE™ line of natural skin care products wouldn’t be complete without natural serums! Whether you’ve got dry, oily, acnegenic, sensitive or aging skin, we’ve got a natural serum (not to mention natural face cleansers) specially formulated to give your skin the deeply penetrating pick-me-up it needs to look and feel its best.

Don’t let your clean beauty routine end with a great serum, though! Our virtual shelves are stocked with the natural face masks and natural makeup designed to make your skin look as good as it feels. Top off your gorgeously glowing skin with the right face makeup (how can you say no to these face primers?) and your only regret will be not finding 100% PURE™natural beauty products sooner!

What is a Face Serum, Anyway? 

Simply put, face serums are a type of skincare product specially formulated to deliver specific results depending upon the skin concern. They are thin in texture, which helps them penetrate deeper levels of your skin. Face serums are comprised of highly concentrated active ingredients like vitamins A and C, niacinamides, retinol and coenzyme Q10, a collagen boosting powerhouse.

Face Serums & Your Beauty Routine

Scrub away bumps, flakes and dead skin with the vitamin rich face scrubs. Afterwards, restore nutrients and hydration to your beautiful skin with the natural face masks formulated with ingredients aimed at helping dehydrated, tired and acne prone skin.

How to Choose the Right Serum

If you’re serious about achieving specific results with your skin, it’s time to add a serum to your routine. So which serum is right for you? Of course, that all depends on your mission.

Complexion Perking

If your complexion is in need of perking, it’s time to call upon the skin-brightening powers of vitamin C, niacinamide, shiitake mushroom, licorice, bearberry and a handful of potent antioxidants to combat discoloration for more luminous skin. For your most captivating complexion ever, we recommend the Fermented Rice Water Serum, Vitamin C Serum, and Brightening Serum.

Dry Skin Slaying

Send dry skin packing with the Restorative Sea Culture Replenishing Serum. This natural serum is filled to the brim with potent ingredients like seaweed polysaccharides, hyaluronic acid, yeast ferment, algae and chia gel water for long-lasting, deeply hydrated skin.


Restore your skin to its former glory with our brigade of anti-aging super serums. Specially formulated with collagen-boosting and skin tone-evening ingredients like vitamins C, E, D3, CoQ10 and retinol, our anti-aging serums aren’t just great, they’re utterly fantastic. For the best anti-aging serums, we recommend the Multi-Vitamin & Antioxidants PM Serum and Facial Oil, Vitamin C serum and Dark Spot Remover.

No matter what your skin concerns, 100% PURE™ has the natural serums you need to give your skin the fighting chance it needs to look its best.


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