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Slider 1: Buy One Mascara, Get One Free!

Slider 1: Buy One Mascara, Get One Free!

Slider 2: Baby Pink Makeup

Slider 2: Baby Pink Makeup

3PC SET

Baby Pink Makeup

Natural Formulas Colored from Fruit Pigments

Shimmery soft pink, peach, and pink nude

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Slider 3: New Fruit Pigmented®Eye Shadows!

Slider 3: New Fruit Pigmented®Eye Shadows!

New Fruit Pigmented®
Eye Shadows!

Gorgeously pigmented pressed eye shadows colored from fruit

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Slider 4: Vegan Fashion Week

Slider 4: Vegan Fashion Week

Vegan Fashion Week

Get an exclusive look at the first-ever Vegan Fashion Week in L.A.

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Trending Now

Product Grid - Coffee Bean Caffeine Eye Cream

1629

$26.00

Coffee Bean Caffeine Eye Cream

Product Grid - Fruit Pigmented® Ultra Lengthening Mascara

2813

CHOOSE Color

$26.00

Fruit Pigmented® Ultra Lengthening Mascara

Product Grid - BB Cream

802

CHOOSE Color

$41.00

BB Cream

Product Grid - Multi-Vitamin + Antioxidants Potent PM Serum

399

$59.00

Multi-Vitamin + Antioxidants Potent PM Serum

Product Grid - Luminous Primer

955

$38.00

Luminous Primer

Product Grid - Vitamin C Serum

616

$41.00

Vitamin C Serum

Home Page Main Module 1: Gift Your Gal

Home Page Main Module 1: Ruby Glow

Home Page Main Module 1: Anna Kendrick's 100% PURE Grammys Look

Anna Kendrick's 100% PURE Grammys Look

Slider 1: Vegan

Slider 1: Vegan

Vegan

End animal cruelty

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Best-Selling Vegan Products

Product Grid - Retinol PM Eye Cream

67

$48.00

Retinol PM Eye Cream

Product Grid - Mattifying Primer

574

$48.00

Mattifying Primer

Product Grid - Grow More Shampoo

210

$33.00

Grow More Shampoo

Product Grid - Coconut Butter Soap

92

$10.00

Coconut Butter Soap

Home Page Blog Module: 12 Bad Beauty Habits to Kick

February 15, 2019

12 Bad Beauty Habits to Kick

Home Page Blog Module: The Ultimate Cruelty-Free Makeup Brushes Guide

February 14, 2019

The Ultimate Cruelty-Free Makeup Brushes Guide

Home Page Blog Module: How Healthy Fats Can Help Your Skin

February 14, 2019

How Healthy Fats Can Help Your Skin

Home Page Blog Module: Vitamin C Serum: for Day or Night?

February 12, 2019

Vitamin C Serum: for Day or Night?

Home Page Blog Module: Tips for Bold, Bright Eyes

February 12, 2019

Tips for Bold, Bright Eyes

Home Page Blog Module: The Best Ways to Get Rid of Blackheads

February 12, 2019

The Best Ways to Get Rid of Blackheads

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