Your Tote

Continue Shopping →

100% Logo Mobile

Always Free Shipping, No Minimums, & Free Returns

Free 5-Piece Gift!

Plus earn triple points
With any purchase of $69 or more get a
deluxe 5-piece beauty gift. A $119 value!
SHOP TO REDEEM

What's New

Quick View Modal - 2nd Skin Foundation: Sand Olive Squalane + Fruit Pigments
2nd Skin Foundation: Sand Olive Squalane + Fruit Pigments
ITEM: 1C2SFS • 0.19 lb
$45.00

2nd Skin Foundation: Sand Olive Squalane + Fruit Pigments
QUICK VIEW
NEW 2nd Skin Foundation: Sand Olive Squalane + Fruit Pigments
$45.00
Quick View Modal - Organic Cucumber Juice Renewal Serum
Organic Cucumber Juice Renewal Serum
ITEM: 1FMOCJRS • 0.31 lb
$55.00

Organic Cucumber Juice Renewal Serum
QUICK VIEW
NEW Organic Cucumber Juice Renewal Serum
$55.00
Quick View Modal - Cheek Glow: Soft Pink
Cheek Glow: Soft Pink
ITEM: 1CCGSP • 0.13 lb
$29.00

Cheek Glow: Soft Pink
QUICK VIEW
NEW Cheek Glow: Soft Pink
$29.00
Quick View Modal - Long Last Brows: Blonde + Dual Ended Eyebrow Brush (Free)
Long Last Brows: Blonde + Dual Ended Eyebrow Brush (Free)
ITEM: 1GSLLBDEBB • 0.1 lb
$25.00

Long Last Brows: Blonde + Dual Ended Eyebrow Brush (Free)
QUICK VIEW
NEW Long Last Brows: Blonde + Dual Ended Eyebrow Brush (Free)
$25.00
SHOP WHAT'S NEW
Home Page Main Module: Charity of the Month

Charity of the Month: Animals & Society Institutes

Support Cruelty Free
Home Page Main Module: Organic Matcha Skin Care

The Future of Organic Skincare is Here

Shop Now

Best Sellers

Quick View Modal - Fruit Pigmented Ultra Lengthening Mascara - Black Tea
Fruit Pigmented Ultra Lengthening Mascara - Black Tea
ITEM: 1CMBT7G • 0.08 lb
$25.00

Fruit Pigmented Ultra Lengthening Mascara - Black Tea
QUICK VIEW
Fruit Pigmented Ultra Lengthening Mascara - Black Tea
$25.00
Quick View Modal - Coffee Bean Caffeine Eye Cream
Coffee Bean Caffeine Eye Cream
ITEM: 1FMCBEC • 0.14 lb
$25.00

Coffee Bean Caffeine Eye Cream
QUICK VIEW
Coffee Bean Caffeine Eye Cream
$25.00
Quick View Modal - Vitamin C Serum
Vitamin C Serum
ITEM: 1FMVCS • 0.17 lb
$39.00

Vitamin C Serum
QUICK VIEW
Vitamin C Serum
$39.00
Quick View Modal - Kelp & Mint Volumizing Shampoo 13 oz
Kelp & Mint Volumizing Shampoo 13 oz
ITEM: 1HCSKMV13oz • 1.05 lb
$25.00

Kelp & Mint Volumizing Shampoo 13 oz
QUICK VIEW
Kelp & Mint Volumizing Shampoo 13 oz
$25.00
SHOP BEST SELLERS

BUY ONE GET ONE

Get a Lavender Hand Buttercream FREE when you buy a Coconut Hand Buttercream

Shop Now

OVER $100K RAISED FOR ANIMAL RIGHTS

Meet Buttercup, a cow we sponsor.

Our Charitable Works

THE ORIGINAL, REINVENTED

This universally flattering Pretty Naked II Palette takes you from day to night.

Get the Look

@100percentpure

Shop Instagram