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Sustainability Efforts – 100% PURE
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Forever Pure

Our conscious business practices are designed to make a lasting positive impact on local and global communities, and we are committed to evolving in support of a more sustainable future.

Clean to the Core

All 100% PURE™ formulas are biodegradable, meaning they are non-toxic and safe for our planet’s delicate ecosystems. 

Conscious Packaging

We vow to reduce petrochemical-based packaging by 75% and replace all packaging with post-consumer recycled (or recyclable) materials by 2024. We also reward in-store recycling with a free trial-size product.

Eco-Friendly Shipping

We ship orders in recyclable shipping boxes, and protect products from damage with biodegradable packing peanuts made from corn starch.

Climate Impact

Our CA headquarters has been awarded the “Green Business Certification,” but we’re not stopping there! We’ve planted hundreds of thousands of trees with Trees for the Future, which supports our mission of becoming climate positive by 2024.

Beauty Doing Good

We partner with local and international organizations to support health + wellness across the globe. We donate nutritious meals to shelter dogs, plant trees to foster local economies in Africa, promote education on breast cancer awareness, and share essential resources with Bay Area families in need.

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