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Mattifying Primer

  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free
Silicone-free primer infused with skin-plumping seaweed collagen for flawless, long lasting cosmetic application. Fills fine lines while minimizing shine.
1205 reviews
Quantity 1 fl oz/ 30 ml
$49.00
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Customer Reviews
4.6 Based on 1204 Reviews
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R
03/31/2021
Raquel
United States United States
Does okay, 2 stars for plastic packaging

First time trying the mattifying version of the primer. Works well enough for my oily skin through the winter, but its performance during summer remains to be seen. Got it on sale, and I think it was worth the price. However, HOW IN THE WORLD are we GOING BACKWARDS, 100% Pure!? From glass to plastic!?? I would rather pay a higher price than have a container that may or may not (and likely will not) end up getting recycled. You have to make sure that the container is cleaned and washed of residue before it can actually be recycled...and even then...plastic is only recyclable a few times-- then to the landfill it goes. Only 9% of "recycled" plastic actually gets made into something else. Very disappointed in 100% Pure. PLEASE go back to plastic packaging.

04/02/2021
100% PURE

Hi Raquel, Thank you so much for your review! We'll definitely share your feedback with our Product Development team!

P
03/31/2021
Pauline
France France
Helps to hold foundation

Not ideal if you have dry skin but helps to hold foundation

L
03/29/2021
LML
United States United States
New look- new ****** plastic container

I like this product a lot. I'm irritated the glass packaging is gone. Docking stars because of that, because the product itself, in the GLASS packaging was wonderful. I noticed some responses say that it is "recyclable" packing and easier for people to use. However, not everyone "recycles" and that is putting the responsibility on the consumer. And that is assuming it makes its way to recycling and plastic can only be recycled a certain amount of times. The "convenience" of the plastic squeeze tube is more important than what goes and stays in the environment to people it seems. So... disappointed.

MS
03/20/2021
murlene s.
United States United States
best primer ever

My foundation goes on evenly when I use this primer!

DL
03/19/2021
danielle l.
United States United States
Doesn't seem the same

I have used this primer in the past and loved it! I am not sure if the formula has changed, I know the packaging did, however this time the primer isn't working at all. My face is shiny and oily and I have to continue to blot my face throughout the day. I've never had to do that before when using this primer.

Mattifying Primer
by Pure Community
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Due to Brexit, we are temporarily pausing shipments to the UK on 12/21/20. Orders must be placed by 12/20/20 11:59 PM PST to be processed.