How to Add Volume to Lashes

What’s the best way to look flirty and fresh? It’s all in the eyes -- or in this case, the eyelashes. Batting a lush, fluttery lash is only possible when you’re using the best volumizing mascara. Much like the hair on our heads, eyelashes can grow and strengthen with proper care and conditioning. That’s why we infuse our lash products with vitamins and oils that keep the lashes long and strong. Below we’ll share key best practices for lash care, along with all the info about 100% PURE mascaras and why they’re way more than a hair above the competition.

Before complaining about short, sparse, or straight lashes, see if there’s anything you can improve in your daily routine. There are a few ways you can help improve your natural eye fringe. Your lashes will be more voluminous if you follow these tips!

First, always be sure to take your mascara off fully every night! This rule is so important and it’s alarming how many women do not follow it. Traditional mascaras have ingredients that can become harmful to the eye – parabens, aluminum and petroleum, to name a few. These can have severe side effects, not to mention that it causes lashes to dry and fall out much quicker. Using a strong but gentle eye makeup remover ensures not only that your mascara isn’t causing you harm while you sleep, but preps for a better lash application in the morning!

One interesting way that many of us are harming our lashes is by trying to do just the opposite. There are so many products on the market now targeted towards healthy lash growth. They have outrageous claims, and while often they do stimulate lash growth, they also have some bad side effects including skin staining, eye staining, temporary or long-lasting vision impairment, and worse. Oftentimes, if use of the product is discontinued, the lashes can all fall out, and may not grow back. If you’re set on using growth products for lashes, we recommend a non-comedogenic oil with natural growth stimulants, like the vitamins found in our mascaras.

If you can help it, avoiding lash extensions, false lashes and harsh, toxic lash glue will go a long way in maintaining your lashes and improving your lash health. Some of the worst ingredients we’ve seen in lash glues include latex (a common allergen) and formaldehyde. Yes, as in body embalming fluid, formaldehyde. For lash extensions, the glue can linger in our lash line for weeks, deteriorating our natural lashes and irritating our eye area. Even for single use lashes, glue can clog up the hair follicles totally stunting our lash growth. We believe that all products we apply on our skin and hair should be healthy, which is why we felt a natural mascara would be the perfect alternative to the toxic lash options saturating the market.

Think about the mascara you’re currently using. Is there anything you would change about it? In our experience, the mascara we have tried in the past was missing a little something. The mascaras we used to use would leave our lashes brittle and our eye area stained with a muddy grey cast. Either the formula was a tad too wet, causing spots and smudges on the rest of our makeup, or the brush was a little too thick and didn’t allow us to define the lashes just right. Waterproof mascara would require rough scrubbing to remove, and usually resulted in leftover product on the lashes. Some formulas were so strong and scented that our eyes watered at the mere hint of a swipe.

When we began crafting the 100% PURE mascaras, we wanted to treat every style and length of lashes while utilizing ingredients that are actually good for the lashes and skin. Our mascaras are formulated without harsh, harmful ingredients. Once you get to know them, these babies will be the only mascaras in your beauty arsenal able to leave your lashes healthier than before.

Maracuja Mascara
Vitamins known for enhancing hair health, such as vitamins B and E, are found in our Maracuja Mascara. B vitamins, including biotin and niacin, are known to stimulate lash growth, meaning stronger and more voluminous lashes. They direct blood flow, and therefore nutrients, to the lash follicles for healthier lashes. Combined with vitamin E, which helps to keep lashes lubricated, strong and grow longer, our Maracuja Mascara is almost like a deep conditioning treatment disguised as a mascara.

Where a majority of mainstream mascaras contain ingredients that actually cause our lashes to fall out, our Maracuja mascara is designed to strengthen lashes. Take for example the namesake ingredient – maracuja oil. This miraculous oil introduces enriching fatty acids which help to prevent lash loss, lash breakage and stimulate lash growth. Also consider the aloe in this formula. Not only is aloe soothing for the skin around the lashes, but also it is hydrating for our eyelash hairs and conditioning. Within weeks of use of this vegan, all natural, fruit-pigmented formula, your lashes should be softer, shinier, longer and fuller. Select from three different shades: dark brown, blackberry and black tea, and nurture your lashes with a host of healthy ingredients.

Why People Love It
People love our Maracuja Mascara because it is packed with beneficial ingredients that promote healthier, stronger, and more voluminous lashes. Vitamins B and E, found in the mascara, are known to enhance hair health. B vitamins stimulate lash growth by directing blood flow and nutrients to lash follicles, while vitamin E helps keep lashes lubricated and strong.

Maracuja Mascara stands out from mainstream mascaras, which often contain ingredients that cause lash loss, as it is designed to strengthen lashes. Its key ingredient, maracuja oil, provides enriching fatty acids that prevent lash loss, breakage, and promote growth. The formula also contains aloe, which is soothing and hydrating for both the skin and eyelash hairs.

With regular use of this vegan, all-natural, and fruit-pigmented formula, users can expect softer, shinier, longer, and fuller lashes. Maracuja Mascara is available in three shades, offering a healthy and nurturing option for enhancing the appearance of one's lashes.

“This Mascara is great! makes my lashes look full and lush, but natural, and it washes off super easily, but stays on really well the rest of the day!”

“I've been using this mascara for about a year and a half, and I really love it. My lashes look amazing, curled with this mascara. I love knowing that my mascara is good for me, and not full of scary ingredients. It doesn't run easily, and it smells faintly of berries!”

“This mascara has my Eyelashes delicately lifted, conditioned and beautifully brushed with a tint of color.”

Ultra Lengthening Mascara
If you like dramatic lashes, this next mascara option is for you. Our Fruit Pigmented Ultra Lengthening Mascara has a slender wand for extreme definition and a fan-like flutter perfect for any eye shape. Cocoa butter in this product moisturizes the lashes and provide a silky formula while rice powder gives the formula the perfect thickness allowing for volume without clump. Berries including raspberry, blackberry and black currant, contribute natural fruit dye to the formula as well as providing antioxidants that help to support healthy hair and hair growth in the lash area. The berries also help boost collagen production in the lashes for more lashes, thicker lashes and longer lashes over time. Along with the protein and fatty acids found in the seaweed included in this recipe, our Fruit Pigmented Mascara includes vitamin E, oat protein and coffee. If you are looking for the best natural mascara for lengthening lashes, this is certainly it.

Why People Love It
People love the Fruit Pigmented Ultra Lengthening Mascara for a few reasons. First, it provides dramatic and defined lashes due to the slender wand and fan-like flutter, making it suitable for any eye shape. Second, the mascara's formula includes cocoa butter, which moisturizes the lashes and gives the product a silky texture.

Additionally, rice powder is added to give the mascara the perfect thickness, allowing for volume without clumps.

Third, the natural fruit dye from berries such as raspberry, blackberry, and black currant contribute to the formula, providing antioxidants that support healthy hair and hair growth in the lash area. The berries also help boost collagen production in the lashes, resulting in more, thicker, and longer lashes over time. Finally, the mascara's formula includes seaweed protein and fatty acids, vitamin E, oat protein, and coffee. All of these natural ingredients make this mascara an excellent choice for those seeking a natural mascara that can lengthen lashes while providing numerous benefits to support healthy lash growth.

“I purchased the 100% Pure fruit pigmented mascara in Black Tea for the first time I think in 2014? Since then it has been my go to and pretty much only mascara I use. Generally I don't use waterproof mascara, so it's been perfect for me. My lashes look false when I wear it. I've also tried the Blackberry (purple tint) and it was lovely, but I prefer black. HIGHLY recommend this product!! Already have sisters hooked. 10 stars!!”

“I love this mascara! It stays on all day and makes my lashes look great. Not clumpy or dry. Perfect for me. It also smells great!”

“This mascara is very gentle and it makes my lashes look pretty and subtle. And it smells heavenly, like chocolate!!!”

Lash Health: Conditioning, Growth, and Natural Volume

Strong, healthy lashes are the foundation of a voluminous look. Beyond applying mascara, caring for your lashes with the right products and ingredients is key to maintaining their strength and encouraging growth. Conditioning your lashes not only keeps them hydrated and soft but also helps reduce breakage and enhances natural volume. The key to achieving this lies in incorporating nourishing, plant-based ingredients into your lash care routine.

Vitamins, natural oils, and antioxidants play a vital role in lash health. These ingredients protect lashes from environmental stressors, prevent brittleness, and stimulate the growth of stronger, longer lashes. Pairing high-quality natural mascaras with gentle daily habits can further promote a dramatic, flirty lash look without compromising their health.

Products to Enhance and Nourish Your Eyes

1. Bright Eyes Mask
This hydrogel mask is infused with caffeine, cucumber, and hyaluronic acid to refresh and hydrate the delicate eye area. While it soothes puffiness and brightens under-eye circles, its nourishing formula also supports lash health by keeping the skin around the lash line hydrated and balanced, promoting an optimal environment for lash growth.

2. Coffee Bean Caffeine Eye Cream
This lightweight yet powerful eye cream features caffeine and green tea to invigorate and energize the eye area. By improving blood circulation and reducing inflammation, it nourishes the lash follicles along the lash line, creating healthier conditions for lash growth and strength.

3. Green Tea Fiber Brow Builder
While primarily designed for brows, this product doubles as a lash conditioner and volumizer. Formulated with green tea fibers, it strengthens hair follicles and provides natural-looking volume. The antioxidant-rich formula is ideal for those seeking an extra boost of nourishment for their lashes.

FAQs About Lash Health and Volume

1. How can I keep my lashes healthy while using mascara daily?
Use mascaras formulated with natural, nourishing ingredients like maracuja oil or vitamin E, which condition and strengthen lashes. Always remove mascara gently at the end of the day to prevent breakage, and incorporate a lash conditioner or oil to keep them hydrated.

2. Can mascara actually help lashes grow?
Yes, certain mascaras infused with ingredients like biotin, vitamins B and E, and natural oils can stimulate lash growth and prevent breakage. Look for products designed to nourish and protect lashes while providing volume and length.

3. Are lash extensions bad for natural lashes?
While lash extensions can create a dramatic look, they can weaken natural lashes over time. The adhesive used may clog follicles, stunt growth, and cause irritation. Opt for volumizing natural mascaras instead to achieve a similar effect without the risks.

4. How often should I replace my mascara?
Mascara should be replaced every 3-6 months to avoid bacterial contamination. Regular replacement ensures that your lashes remain healthy and minimizes the risk of eye infections.

5. Can natural mascaras provide the same volume and length as synthetic ones?
Absolutely! Natural mascaras like 100% PURE’s Maracuja Mascara and Ultra Lengthening Mascara deliver impressive volume and length while nourishing lashes with clean, plant-based ingredients. They’re a healthier alternative that doesn’t compromise performance.