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The Best Natural Mascara for Lengthening Lashes

Learn more about our best-selling fruit pigmented mascaras, plus tips and tricks for applying

Written by: 100% PURE®

Meet our original, our classic, our first love: Fruit Pigmented Ultra Lengthening Mascara. This mascara continues to be one of our top selling items, and maintains a five star status for good reason.

100% PURE Fruit Pigmented Mascara on Tea

One thing that sets our fruit pigmented mascaras apart from most others on the market is that they actually condition your lashes (without toxic chemicals) all day as you wear them. So, not only do you get the obvious benefit of beautifying your eyes, but over time, your lashes are actually getting healthier! In this formula, lashes are nourished with Organic Green Tea and Vitamin E. This is also our most lengthening mascara: its wand effortlessly reaches each eyelash: separating, defining and adding length and dimension to the lashes. Our natural mascaras are long lasting, non-clumping, and water-resistant.

No tugging is necessary when removing our mascaras, since they easily come off with our Blood Orange Cleansing Balm. Eyes are one of the most delicate parts of your body; while it’s important to use healthy products in general, it’s especially critical to ensure the ingredients you put near your eyes are the most pure of all! Always remember to swap out ANY mascara at least every three months. This prevents bacteria from growing and keeps your eyes healthy and happy.

Beneficial Ingredients in Our Mascaras

Black Tea: This is used to created the black pigments in the Fruit Pigmented® Ultra Lengthening Mascara - Black Tea, but included in most shades of our fruit pigmented mascara. Black tea contains caffeine, which can help to stimulate lash growth.

Green Tea Leaves

Vitamin E: A powerful antioxidant that conditions lashes.

Blackberry Extract, Blackcurrant Extract, Raspberry Extract: These are the fruit extracts used to color our natural mascaras, and contain loads of vitamins and antioxidants.

Oat Protein: Helps to strengthen and lengthen lashes.

Wheat Protein: Helps to strengthen and lengthen lashes by helping to heal dry brittle lashes, as well as helping to make lashes look thicker and longer.

Pro-vitamin B5: Nourishes and moisturizes lashes, and seals in moisture.

Seaweed Powder: Contains vitamins and minerals that are nourishing to lashes and may even help to thicken lashes.

Lavender Honey,Oregano Extract, Thyme Extract,Rosemary Extract, Lavender Extract,Goldenseal Extract: Our natural preservative system.

Mascara Ingredients to Avoid

Did you know that many brand name mascaras use ingredients that can be harmful to your lashes, eyes, and even internal health? As you learn a bit more about these conventional mascara chemicals and toxins, imagine the danger of putting them directly onto your eyelashes. Our eyes are so sensitive and delicate that it’s a wonder these ingredients would ever be allowed anywhere near them!

Parabens:These are preservatives found in foods, beverages, packaging, and more. According to the American Chemical Society, parabens are also in 85% of personal care products -- scary! The EPA has concluded that parabens artificially mimic estrogens in the body, leading to a host of problems -- including various disorders and cancers. If you’re worried about parabens in your products, we’ll tell you more detailed information about why they’re dangerous here.

Aluminum Powder: This is a neurotoxin that is said to be worse than mercury, as it is a “Known human nervous system toxicant”. (EWG) Another worrisome side effect of aluminum powder is that cumulative exposure can hinder the body’s ability to eliminate mercury. Yikes!

Retinyl Acetate (Vitamin A Acetate): Can cause biochemical or cellular level changes, causing toxicity and potentially mutated genes (not the kind that turn you into a superhero!).

Propylene Glycol: Causes severe skin irritation and sensitization. May cause allergic contact dermatitis.

Formaldehyde: Known carcinogen. Skin irritant that can cause severe allergic reactions.

Synthetic Dyes: Artificial colorants believed to be toxic and carcinogenic; labeled as FD&C or D&C, followed by a color and number, i.e. FD&C Red 40.

Coal Tar: Known carcinogen. Causes severe allergic reactions and is linked to several diseases and disorders.

Imidazolidinyl Urea: Acts as a formaldehyde releaser, and can trigger severe immune system response.

Thimerosal: Mercury-based element that may cause skin irritation, allergic reactions, and neurotoxicity.

… When it comes to the toxic ingredients that we leave OUT of our fruit pigmented mascaras, the list goes on and on!

Tips and Tricks for Applying Mascara

fruit pigmented mascara application


  • Since the formula is buildable, you can create a dramatic lash effect with more than one layer. You can add coats until you get the desired length and volume. Bend the bristle brush to create a heavier application.
  • When applying face powder, sweep a bit over the eye area. The powder will act as a base to help with the lengthening and thickening of the lashes.
  • Any 100% PURE® cleanser can remove this mascara but our blood orange cleansing balm works best for removing heavier applications.
  • Get creative with color! Apply a colored mascara like blueberry/blackberry on the tips, and black tea on the base for an ombre lash effect.

Which Mascara Color Works with Which Eye Color?

100% PURE Fruit Pigmented Ultra Lengthening Mascara Colors

If you love our Black Tea Ultra Lengthening Mascara, you’re in luck: we have four different shades for you to try in our Ultra lengthening formula! Fruit Pigmented® Ultra Lengthening Mascara - Blackberry is a deep purple that’s subtle enough for everyday wear; it’s not a bright, overwhelming pop of color as some might think, which may deter them from giving it a whirl. Blackberry is great for making green or hazel eyes pop, while Fruit Pigmented® Ultra Lengthening Mascara - Blueberry can help to enhance blue, grey and brown eyes. The Fruit Pigmented® Ultra Lengthening Mascara - Dark Chocolate enhances blue, green and hazel eyes, and black of course is flattering and dramatic on every eye color. Get set to stun with this water-resistant, smudge-proof, flake-free, vegetarian mascara formulas.

Want a vegan mascara, or a gluten-free mascara formula? Try our Fruit Pigmented Maracuja Mascara: Black Tea. It is a lightweight formula made with passion fruit seed derived maracuja oil. Since it’s so light and airy on lashes, it helps to keep a curl without weighing them down. All of our fruit pigmented mascaras get their coloring (and delicious scents) from pure fruit pigments, cocoa, and micronized tea leaves. No toxic chemicals or artificial dyes here!

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