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Lipstick Guide

The perfect lip shade for your skin tone does exist!

Posted on June 9, 2017
Written by: 100% PUREÂź

Editor's Note: We’ve updated this helpful lipstick guide to show the perfect natural lipstick choices, no matter where you are going.

From your wedding day to running errands on the weekend, 100% PURE has got you covered if you're stumped on what lipstick shade or lip product to choose. From vegan liquid lipsticks to gluten-free matte lipsticks, there is a natural lip product for everyone and every situation.

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Running Errands

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Sometimes we have to put chores above play (at least for a few hours) on the weekend. If you are zipping around town on Saturday or Sunday, running here and there, you’re looking for low-key, low-maintenance lipstick shades. We’ve pulled together natural lipsticks and natural lip glosses that will help you spend more time checking off your to-do list than worrying about touch-ups.

Fruit Pigmented Pomegranate Oil Anti Aging Lipstick:  Calendula Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Calendula
Skin Tone: Fair
Shade Description: Coral pink nude
Finish: Satin
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Fruit Pigmented Lip Glaze: Fig
Skin Tone: Medium
Shade Description: Berry pink mauve
Finish: Gloss
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Fruit Pigmented Pomegranate Oil Anti Aging Lipstick:  Foxglove Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Foxglove
Skin Tone: Olive
Shade Description: Berry pink mauve
Finish: Gloss
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Gemmed Lip Gloss:  Crystal Gemmed Lip Gloss: Crystal
Skin Tone: Deep
Shade Description: Light pink sparkle
Finish: High Gloss
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
First Date

(left to right, top to bottom on chart)

It’s all about that first impression. Whether you are going for a down-to-earth darling or captivating heart throb, we have the perfect lipstick choices just for you. Take a peep at our perfectly curated lipstick guide for your skin tone and we promise, they’ll definitely be a second date in your future.

Calypso Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Calypso
Skin Shade: Fair
Shade Description: Berry red
Finish: Gloss
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Lip Caramel:  Plum Wine Fruit Pigmented Lip Glaze: Velveteen
Skin Shade: Medium
Shade Description: Nude pink
Finish: Gloss
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Lip Caramel: Red Velvet Lip Caramel: Red Velvet
Skin Shade: Olive
Shade Description: Vibrant neutral red
Finish: High Gloss
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Cocoa Butter Semi-Matte Lipstick: Blood Orange Cocoa Butter Semi-Matte Lipstick: Blood Orange
Skin Shade: Deep
Shade Description: Classic brick red
Finish: Semi-Matte
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Girls Night Out

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Twinses. Besties. BFF’s. Squad. Whatever you like to call your girl gang. When all the ladies get together it’s about looking your best and having tons of fun. It might be for after work drinks to vent about that last minute project or a weekend late-night bouncing around from party to party. Go bold and shine bright, because whenever the gangs together, you never know what could happen.

Cocoa Butter Semi-Matte Lipstick:  Marrakesh Cocoa Butter Semi-Matte Lipstick: Marrakesh
Skin Shade: Fair
Shade Description: Fuschia
Finish: Semi-Matte
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Lip Caramel:  Plum Wine Lip Caramel: Plum Wine
Skin Shade: Medium
Shade Description: Deep red wine
Finish: Deep red wine
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Cocoa Butter Semi-Matte Lipstick:  Cactus Bloom Cocoa Butter Semi-Matte Lipstick: Cactus Bloom
Skin Shade: Olive
Shade Description: Vibrant orange
Finish: Semi-Matte
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Cocoa Butter Semi-Matte Lipstick:  Tempest Cocoa Butter Semi-Matte Lipstick: Tempest
Skin Shade: Deep
Shade Description: Vibrant violet
Finish: Semi-Matte
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Dinner Party

(left to right, top to bottom on chart)

The classic dinner party rules: Never show up empty handed (no host will ever be upset it you bring along a nice bottle of vino) and it’s better to overdress than undress. Be the perfect dinner guest (both polite and put together) with our selection of classic red lipstick shades matched perfectly to your skin tone. You’ll be the host’s favorite RSVP.

Fruit Pigmented Pomegranate Oil Anti Aging Lipstick:  Poppy Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Poppy
Skin Shade: Fair
Shade Description: Bright blood red
Finish: Glass
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Fruit Pigmented Lip Glaze:  Cabernet Fruit Pigmented Lip Glaze: Cabernet
Skin Shade: Medium
Shade Description: Wine red
Finish: High High Gloss
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Cocoa Butter Semi-Matte Lipstick:  Sonora Cocoa Butter Semi-Matte Lipstick: Sonora
Skin Shade: Olive
Shade Description: Orange Red
Finish: Semi-Matte
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Lip Caramel: Sorbetto
Skin Shade: Deep
Shade Description: Pink purple
Finish: High Gloss
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Job Interview

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You’re just putting the finishing touches on an impressive resumĂ© for that dream job interview and now it’s time to move on to the perfect “hire me” ensemble. The key is to keep your makeup soft and natural. We aren’t saying be a complete wallflower, but might suggest holding off on this summer’s bold purple lip for another time.

Fruit Pigmented Lip Creamstick:  Perfect Naked Berry Fruit Pigmented Lip Creamstick: Perfect Naked Berry
Skin Shade: Fair
Shade Description: Soft berry nude
Finish: Satin
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Cocoa Butter Semi-Matte Lipstick:  Sandstone Cocoa Butter Semi-Matte Lipstick: Sandstone
Skin Shade: Medium
Shade Description: Clay orange nude
Finish: Semi-Matte
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Cocoa Butter Semi-Matte Lipstick:  Pink Canyon Cocoa Butter Semi-Matte Lipstick: Pink Canyon
Skin Shade: Olive
Shade Description: Dusty nude Pink
Finish: Semi-Matte
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Cocoa Butter Semi-Matte Lipstick:  Currant Cocoa Butter Semi-Matte Lipstick: Currant
Skin Shade: Deep
Shade Description: Berry red
Finish: High Gloss
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Wedding Day

(left to right, top to bottom on chart)

It’s here. The day your gorgeous DIY inspiration pins from the “Dream Wedding” Pinterest board come to life. Besides that, it’s the day where thousands (okay maybe not that many) of pictures will be snapped of you and your sweetie, who are taking center-stage on this special day. Find your perfect “I do” lipstick shade with our Wedding Day natural lipstick suggestions that are perfectly matched to your skintone.

Fruit Pigmented Lip Glaze:  Strawberry Fruit Pigmented Lip Glaze: Strawberry
Skin Shade: Fair
Shade Description: Soft pinkberry
Finish: Gloss
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Fruit Pigmented Lip Creamstick:  Perfect Naked Mauve Fruit Pigmented Lip Creamstick: Perfect Naked Mauve
Skin Shade: Medium
Shade Description: Soft mauve nude
Finish: Satin
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Fruit Pigmented Pomegranate Oil Anti Aging Lipstick:  Peony Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Peony
Skin Shade: Olive
Shade Description: True pale pink
Finish: Gloss
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Fruit Pigmented Pomegranate Oil Anti Aging Lipstick:  Primrose Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Primrose
Skin Shade: Deep
Shade Description: Bright pink
Finish: Satin
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Brunch

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What were we even doing before weekend brunch was officially a thing? Who knows, but we aren’t going back to the dark ages of soggy Saturday cereal. Put a little pep in your weekend brunch game with a selection of natural lipsticks in vibrant pink hues. Extra bonus points if you match your mani-pedi match your mani-pedi to your pout.

Cocoa Butter Semi-Matte Lipstick:  Prickly Pear Fruit Pigmented Lip Glaze: Coquette
Skin Shade: Fair
Shade Description: Cool toned nude
Finish: Satin
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Cocoa Butter Semi-Matte Lipstick:  Prickly Pear Cocoa Butter Semi-Matte Lipstick: Prickly Pear
Skin Shade: Medium
Shade Description: Vibrant coral pink
Finish: Semi-Matte
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Lip Caramel:  Melon Drop Lip Caramel: Melon Drop
Skin Shade: Olive
Shade Description: Coral pink
Finish: High gloss
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Fruit Pigmented Lip Glaze:  Peach Fruit Pigmented Lip Glaze: Peach
Skin Shade: Deep
Shade Description: Bright pink coral
Finish: Gloss
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
High School Reunion

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That was you then, this is you now. Whether you were president of the science club or MVP in just about every sport; you’ll want to make an entrance into that old high school gym looking your best. We’re rounded up the best natural lipstick shades for your skin tone to reintroduce yourself to old classmates (and maybe that old high school crush, who now you’re SO thankful it didn’t work out.) You might have been the Class of 1997 but your makeup look is 2017 perfection.

Fruit Pigmented Lip Glaze:  Rhubarb Fruit Pigmented Lip Glaze: Rhubarb
Skin Shade: Fair
Shade Description: Berry pink
Finish: Gloss
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Cocoa Butter Semi-Matte Lipstick:  Hyacinthus Cocoa Butter Semi-Matte Lipstick: Hyacinthus
Skin Shade: Medium
Shade Description: Deep berry purple
Finish: Semi-Matte
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Fruit Pigmented Pomegranate Oil Anti Aging Lipstick:  Narcissus Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Narcissus
Skin Shade: Olive
Shade Description: Deep pink
Finish: Gloss
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Cocoa Butter Semi-Matte Lipstick:  Aubergine Cocoa Butter Semi-Matte Lipstick: Aubergine
Skin Shade: Deep
Shade Description: Deep eggplant
Finish: Semi-Matte
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes

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