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Aloe Vera in Skincare and Makeup

With so many health and skin benefits, we’re heading down south on our sustainable road trip to learn more about aloe vera.

Posted on August 4, 2017
Written by: 100% PURE®

What in the world could all these products have in common, you might ask? Great question… it’s that their first ingredient is organic Aloe Barbadensis Leaf, aka organic Aloe Juice! Who knew this ancient plant could provide such a beneficial base for so many different types of natural cosmetics and natural skin care? We’re headed straight to a California aloe vera farm to get our hands dirty and learn how this amazing natural skincare and natural makeup base is the shining star in the majority of our formulas. Known by the ancient Egyptians as the “plant of immortality,” aloe is used as the main base in dozens of our products to moisturize skin with a natural abundance of antioxidants, minerals, enzymes, and vitamins.

aloe vera plant

What is in Aloe Vera?

Aloe vera’s well known soothing properties, antioxidant content, and obvious hydration benefits make it a no-brainer ingredient addition. When you first think of aloe, we’ll bet that sun burns and healing small cuts come instantly to mind, but this powerful plant’s benefits extend far beyond helping your lobster-hued skin.

Aloe’s healing effects have been recognized for thousands of years, and we’re maintaining that long-lived tradition here at 100% PURE. Aloe vera has the ability to penetrate deep into our skin, transporting nutrients while also helping to remove toxins. Here are some key nutrients found in this natural ingredient:


Aloe vera is chock full of minerals, bursting with over 20 skin nourishing stars like selenium, calcium, iron, magnesium, potassium, copper and zinc.


Who knew that in just 1% worth of aloe content, there could be so much good stuff brewing? Aloe vera touts an impressive vitamin list including vitamin A, B1, B2, B3, B6, C and E to supplement your skin-soothing crew.

Fatty Acids:

These players are bringing their anti-inflammatory and antiseptic properties to the party.

Amino Acids:

This spiky plant packs a lot into each cubic millimeter of its mass, containing twenty of the twenty two amino acids that humans need; including seven of the eight essential amino acids.

aloe vera anatomy

Anatomy of Aloe Vera

There are three parts to an aloe vera leaf. Aloe vera is essentially 99% to 99.5% water with the rest being “gel.”

Aloe Rind

This dark green outer layer acts as a protective barrier to the juice inside. This part of the aloe does not appear to have any measurable nutritional value.

Aloe Latex

The aloe “juice” that comes out when a leaf is cut or squeezed has a slightly bitter taste and has a tinge of yellow to it. This thin lining is between the aloe rind and aloe juice inside.

Aloe Leaf Juice

This clear and odorless gel makes up the majority of the aloe leaf. Aloe leaf’s fleshy interior is full of nutrients and antioxidants, and is touted for both its topical and ingestible healing properties.

Benefits of Aloe Vera for Your Skin

With all of its amazing minerals and antioxidants content, it’s no wonder why we’ve included aloe as the base of numerous cosmetic and skincare products. As we age, fine lines and overall loss of skin elasticity start to creep up. Organic Aloe Vera is the perfect nutrient packed base, instead of using plain water as most conventional skin care products would do as they try to stretch out their costs without any skin benefits for you. There are a plethora of antioxidants and minerals happening in aloe vera juice, so keep reading to find out why you need to make the switch to green skincare products.

Aloe vera’s moisturizing properties are perfect for all skin types, especially skin that tends to be on the drier end of the spectrum. Aloe vera contains two natural hormones: auxin and gibberellins, which have been shown to assist in wound healing and contain anti-inflammatory properties. These hormones help to stimulate the growth of new cells in your skin, which can help speed up the healing process and reduce scarring

100% PURE Argan Oil Creamy Cleanser

Argan Oil Creamy Cleanser

Skin Concern: Dry Skin
Skin Goals: Hydration, Gentleness
Key Ingredients:
  • Organic Aloe Juice
  • Cocoa Seed Butter
  • Coconut Oil

Our ultra-rich, creamy formula is the perfect creamy cleanser to help moisturize while gently cleansing dry skin. Did you know that aloe vera is antibacterial, so it’s perfect for people who have sensitive skin or are prone to breakouts? Our nourishing formula is made without any harsh chemicals, detergents, or artificial fragrances which can all potentially cause irritation or acne. Creamy argan oil will leave your skin feeling clean and moisturized without that tight, over cleansed feeling.

Natural Face Masks with Organic Aloe Vera

All us skin junkies could never imagine a weekend night (or even a mid-week pick-me-up night) that doesn’t involve a face mask. Why not make your few hours to decompress a little bit more spa-like? You seriously deserve it! Multi-task and give your skin a much-needed hydration boost while you tune into your favorite show, or just tune-out to relax. Our skin is always in need of an extra sip of hydration, so we’re breaking down why you should be adding in a facial mask to your natural skin care routine. Our natural mask treatments were expertly formulated with 95% organic aloe juice as the base of the hydrogel, which will help to heal, hydrate, and soothe your dry or irritated skin. As masks become thinner, it means that the water and active ingredients are getting absorbed into your skin. Pretty rad, right?

100% PURE Green Tea Water Bomb Mask

Hydrating Facial Masks

Green Tea Water Bomb Mask

Skin Concern: Dry or Dull
Skin Goals: Intense Hydration
Key Ingredients:
  • Organic Aloe Juice
  • Organic Green Tea Concentrate
  • Calendula

Our vegan facial mask is perfect for anyone who needs an extra boost of hydration. We’ve added in organic green tea concentrate (a powerful antioxidant) to help with inflammation, while soothing calendula works to provide calming hydration. This hydrogel mask is perfect for all skin types (we’d recommend stocking up on the Green Tea Water Bomb Mask 5 Pack so you’re never without!). From dry to oily skin, this natural face mask will help your skin feel youthful, hydrated and happy.

100% PURE Bright Eyes Mask

Bright Eyes Mask

Skin Concern: Puffy or Tired Eyes
Skin Goals: De-Puffing, Brightening

Key Ingredients:

  • Organic Matcha
  • Organic Green Coffee
  • Organic Yerba Mate

Are you looking for a natural eye mask that packs in tons of healthy ingredients? We’ve got you covered! Don’t say we didn’t warn you: you may become a Bright Eyes Mask addict. We’re all hooked, and couldn’t be more pleased! These small but mighty eye masks are formulated with caffeine (mother’s little helper) that will help your eyes to de-puff. The extremely hydrating organic aloe juice will give your thirsty skin cells a full blast of water and healing ingredients like organic matcha. Our under eye area is as delicate as a sheet of paper, so it’s prone to more wrinkles and dryness than the rest of our face. Use these little helpers to reduce the appearance of puffiness and dark circles.

100% PURE Vitamin C Serum

Vitamin C + Aloe Vera

Vitamin C Serum

Are you searching for that one superstar natural skincare product that will change everything? We were too, so we went searching everywhere for it, only to come up empty handed (and having buyer’s remorse later). So, Susie Wang simply invented it! Her patented stabilized technology for our Vitamin C Serum is in a skin care class of its own. Did you know that vitamin c is amazing at increasing collagen production, which helps your skin to look younger by softening the overall texture and decreasing wrinkles? We harnessed the power of vitamin c in a base of nutrient-rich organic aloe juice to help protect your skin against free radicals that lead to premature aging and sun spots.

Before applying your Vitamin C Serum, make sure your face is clean and dry. Our PM treatment works for all skin types and is best when applied as the first step in your nightly skincare routine; a serum works best when applied directly after cleansing. It’s perfect for anyone looking to help firm and brighten their overall skin tone.

PRO TIP: If you practice the 10 Step Korean Skin Care Routine, using multiple serums is totally ok and highly encouraged!

100% PURE Aloe Makeup Products

4 Step Makeup How-To Featuring Aloe Vera

Your challenge: be out the door in under 5 minutes flat. Whether you tend to lean towards a more natural makeup look or are simply pressed for time, this quick natural makeup look will get you on your way (and no one will ever know you were running around). Added bonus is we’re highlighting natural makeup products where aloe vera is the first ingredient! You’ll be looking great all day long while aloe vera’s moisturizing and skin nourishing properties are working behind-the-scenes.

Step One: Primer

If you haven’t started using a natural primer, then today’s the day to make the change.! Primer’s are what give your face a a smooth texture, and even skin’s surface in order for the rest of your makeup to work and adhere properly. We’re grabbing our Luminous Primer because it’s summertime; and subtle shimmer is essential!

Step Two: Liquid Bronzer

Our All Over Glow: Lightly Sun Kissed contains light reflective, golden pigments from natural mica. The super easy application will save you tons of time and give you a subtle “just got back from the beach” glow.

Step Three: Lip & Cheek Stain

We’re pressed for time so this is a 2-for-1 step with our Fruit Pigmented Lip & Cheek Stain: Cherry. Apply one or two small dots to each check then quickly and gently rub the stain onto your cheekbones. Next, apply a few dots onto your lips with the soft tipped wand as a long lasting lip stain.

Step Four: Mascara

This one doesn’t fall under the aloe vera ingredient, but no quick makeup look is complete without topping it off with natural mascara. Swipe on a few layers of our Fruit Pigmented Ultra Lengthening Mascara - Black Tea for extra lash length.

How to Grow Aloe Vera at Home

Even a person with a brown thumb can turn it around with an aloe vera plant. This hearty, low-maintenance plant will start you on an at-home herbalist kick in no time. Wouldn’t it be awesome to just stroll over to the window-sill to snip off a branch to cure your summer sunburn? These quick tips will have you up and running, and eventually a hearty enough aloe plant to share some clippings with friends and family.

growing aloe plants

What Environment Aloe Vera Loves

Native to Africa, aloe vera is a fan of warmer temperatures and is best kept indoors, unless it never gets below 50 degrees where you live. This spiky plant is a true sun worshippers and prefers dry climates.

How to Water Aloe Vera

These hardy plants are very tolerant of dry, hot conditions and can handle even the most forgetful plant parent. This doesn’t mean that you can totally space on your green baby and expect it to survive but it can live with only a few good waterings a month.

How to Prune Aloe Vera for Use

If you’re in need of a healing branch (they look more like spiky tentacles than branches), make sure to take a large section instead of many little cuts all over the place. Aloe vera can handle a good pruning but never harvest more than one third of the plant.

Happy Hour with Aloe Vera Inspired Drinks

You might have seen organic aloe vera juice starting to pop up in the natural grocery aisles. Aloe vera has lots of amazing internal benefits, such as helping to aid in and improve digestion. Whether you’re heading out for happy hour team bonding, or having some friends over to watch the newest episode starring your favorite mother of dragons, give your cocktails a little extra substance with this aloe vera liqueur we discovered on our sustainable road trip to Camarillo, California! Chareau is the base for our latest cocktail creation.

Each ingredient is made from plants and botanicals that are naturally found in California. Their natural elixir is made with 8 simple ingredients: aloe vera juice, cucumber, eau de vie, lemon peel, muskmelon, spearmint, sugar and water. That’s it! All of these natural ingredients blended together make for a truly refreshing and unusual sip. We’re going for a pure aloe vera experience and mixing up this simple entertaining cocktail recipe.

aloe vera inspired cocktail

Aloe Vera Martini Recipe


  • 2 ¼ oz Organic Vodka
  • ¾ oz Chareau


Combine both ingredients into a cocktail shaker with ice. Vigorously shake then strain into a glass with fresh ice. Garnish with an aloe vera leaf.

And it’s back on the road for us! We’re headed towards our next stop, nature’s day spa: hot springs. Wondering what the full Sustainable Road Trip Series itinerary has in store? Head over to our first announcement post to get the full breakdown. Join us and give us a shout if we’re headed your way! We’d love to know about hidden gems and under-the-radar spots that are in your town. Are you on the edge of your seat for the next installment? Curb your appetite with a few past blogs we know you’ll enjoy:

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