Time to replace those toxic products in your makeup bag with natural makeup and natural skin care!Updated on July 4, 2018 Written by: 100% PURE®
1. Makeup Palette Swap
TOXIC: Decomposing City: No Clothes Palette
CLEAN: Better Naked Palette
If you haven’t read our Naked Palette Comparison Guide yet, you might not know that 100% PURE was the first to introduce a naked makeup palette. Four years before this “original” to be exact. This conventional makeup palette with similar rose-hued neutrals might look the same on the surface but the real difference lies in the ingredients. While this famous makeup brand touts a “proprietary blend of ingredients” that promises each shade a velvety, rich texture, we know everything that glitters is not gold. Instead, it can be a whole lot of cheap, toxic ingredients. The first ingredient is talc, along with carmine, acrylic acid copolymer, which is on the Environment Canada Domestic Substance List, with many other questionable ingredients. We’d recommend doing some homework and a simple Google search - you’ll be shocked at what you discover. Instead, why not swap to a clean beauty version of this beautiful rose gold inspired makeup palette loaded with smooth avocado butter and highly pigmented tones from berry powders.
2. Acne Cleanser Swap
TOXIC: Dermis Clothes: Acne Face Cleanser
CLEAN: 100% PURE Tea Tree Cleanser
More often than not, you’ll find that most acne cleansers are too harsh to use on a regular basis. We’re firm believers in natural skin care, so we offer an acne cleanser that’s tough on acne, while still gentle on skin. Instead of using the chemical surfactants polysorbate 20 and cocamidopropyl betaine, we use potassium cocoate (from coconut) to deeply cleanse skin. Synthetic chemical surfactants can strip even acneic skin, which overt time, can lead to increased oil production. This means more oil, and potentially more blemishes. Another bonus in our natural acne cleanser formula? An ultra strong mix of antibacterial and anti-inflammatory herbs that calm blemishes while killing acne causing bacteria.
3. Face Mask Swap
TOXIC: Gotcha: Glowing Intense Water Raising Mask
We’re all looking for that miracle working mask for bringing youthfulness back to dull or aging skin. While we don’t believe in miracles, we do believe in using natural skin care ingredients like retinol, coQ10, vitamin C, and hyaluronic acid. We extract these from plant based sources, so you don’t have to worry about synthetic ingredients found in most anti-aging skin care. Unlike this conventional face mask, we skip the fluff and go straight to pure, potent natural skin care ingredients. We use Japanese honeysuckle as a preservative to keep this mask fresh and pure. They use phenoxyethanol, a chemical preservative that has been linked to skin irritations and organ toxicity. This conventional mask also uses alcohol -- another harsh ingredient you’ll want to dodge if you don’t enjoy dry, stripped skin.
4. Lip Gloss Swap
TOXIC: Isabella Hollywood: Lunar Jam
Everyone needs a go-to neutral, shimmery gloss. While there are plenty of gorgeous shades made by ‘Isabella Hollywood’, 100% PURE makes equally stunning shades. The major difference? As makers of natural makeup, we avoid ingredients like tin and aluminum, especially since lip glosses can be easily ingested on our lips. We also opt for delicious natural, food grade fragrances to flavor our lip gloss, instead of potentially endocrine disrupting synthetic perfumes and fragrances. Our lip glosses use vegetable glycerin for their juicy texture, instead of silicone. And last but not least, we moisturize your lips with recognizable ingredients like pomegranate oil and vitamin E. Good luck finding more than one or two recognizable ingredients in a conventional lip gloss!
5. Blush Swap
TOXIC: Super Into Yourself: Afterglow
Have you been hooked by this “universally flattering shade” that promises the perfect pink-peach flush? While this famous blush might be in many editors’ makeup bag and MUA kits, this blush comes in with another major ingredient list offender: talc (listed first). We already covered the potential harm from using talc, but did you know there is a better (and safer) alternative? 100% PURE uses finely ground rice powder in our blush formulas. We’ve hit the mark when matching this well-known blush shade for all skin types, with our Mimosa blush, in a light, pinky coral hue. We’re literally giving you the perfect pink peach blush because our natural blush formulas use actual peach, strawberry and raspberry powders. There’s no need for synthetic dyes or minerals when you can choose antioxidant and vitamin-rich fruit pigments. Need help finding the best blush for your skin tone? We’ve created a helpful blush guide just for you!
6. Mascara Swap
TOXIC: Double Visage: Exceptional Bed Experience
When searching for the best performing mascara, there are a lot of boxes that need to be ticked off to truly call one mascara your “holy grail.” The usual top three must-haves for any amazing mascara are: builds length, non-clumpy or flakey formula and smooth wand application. Done. But have you ever thought of the fourth, lesser known box, of “is it clean beauty?” There may be thousands of conventional mascaras that check off the first three boxes, but only our natural black mascara ticks off (in our humble opinion) the most important box - clean beauty. Did you know that the EU has banned many chemicals that are still allowed in US conventional cosmetics? We want you to have an exceptional experience, too (with a mascara, of course), so that’s why we only use micronized black tea leaves to naturally color our mascara formula instead of gross ingredients like black tar. We’d beg to differ that their mascara formula is actually better than what they’re advertising.
7. Moisturizer Swap
TOXIC: The Sea: Moisturizer
Have you tried this “miracle broth” from the sea? While this face cream elixir does contain seaweed extract and ocean nutrients, it’s hard to look past the ingredients that aren’t ocean-foraged, or even considered natural. It can be difficult to decipher which skin care products are natural versus which products are getting greenwashed. A pure white, perfectly staged cream container surrounded by healthy kelp forests...what’s not to believe. Hmm...everything. The marketing advertisement might lead you astray but the ingredient list never lies. Right at the top of the list are Cyclopentasiloxane (silicone), Petrolatum (petroleum jelly), Dimethicone (another silicone) and Glyceryl Distearate (glycerin). A little less glamorous and less truthful than what you might have been expecting. We’d recommend swapping to a natural seaweed infused cream with only healthy, nutrient-rich ingredients. Seaweed is good for you, both ingested and applied topically, so let’s just stick with only the ocean’s goodness in a face cream versus a cream formulated with nasty, toxic fillers with a little dash of beneficial sea plants.
8. Brow Swap
TOXIC: Shinier: Male Eyebrows
CLEAN: Green Tea Fiber Brow Builder
All-in-one is the name of the game here: thicken, groom and fill. This brow product is perfect for an eyebrow novice or just someone short on brow time. If this conventional brow product is advertising a natural young man inspired brow, then shouldn’t it be an actual natural brow? We went head-to-head on the ingredient list to see who comes out ahead when paired up with our truly natural eyebrow product:
First Ingredient: Water (Theirs) versus Green Tea Extract (100% PURE)
Wax: Beeswax (Theirs) versus Candelilla (100% PURE)
Coloring: Iron Oxides (Theirs) versus Cocoa Powder (100% PURE)
Vitamins: (Theirs) versus Pro Vitamin B5 (100% PURE)
Preservative: Phenoxyethanol (Theirs) versus Honeysuckle (100% PURE)
If we’ve said it once, we’ll say it again...the ingredient list doesn’t lie. If you’re ready to switch to a natural brow product, we’ve got the your bases covered so you can start your natural eyebrow journey off right.
9. Serum Swap
TOXIC: The Regular: Niacinamide
Serums are a fantastic way to layer vitamins on to your skin. Silky, highly absorbent and full of essential skin nourishing ingredients, serums are a skin routine must. But as you are going through our top ten list, not all products are created equal and sometimes going cheaper (or way cheaper) is not always a great idea. Low prices can be extra appealing (especially when you’re budget conscious) but usually there is a reason for that little price tag; the major being cheap, toxic fillers. When the base formula is water and the concentration of active ingredients are very low, it begins to make more sense why some brands can produce extremely cheap skincare products. There is science, expertise and patented ingredient stabilizing technology behind our natural serum. Anyone can whip up a serum to sell but it’s important for a skin care company to care about what is getting absorbed into your skin. There are long-term effects, some that we might not even fully understand yet. While we aren’t questioning whether their serum is effective, what we are asking is if you can achieve the same results with a clean beauty product, then why would you potentially jeopardize your health for the same end game?
10. Lipstick Swap
TOXIC: Beauty Masterpiece Cosmo: Lipstick
Lipstick addicts - we’re talking to you. You appreciate and celebrate the subtle shade variations between a neutral, pink lipstick and a cool, pink lipstick. You understand the nuances when trying to find your perfect natural lipstick formula. You devour all lipstick guides on the internet, searching for your true “perfect shade.” Shade favorites may come and go with each passing trend, but using a natural lipstick shouldn’t. Lipsticks are so close to our mouth, getting licked, kissed and sipped off throughout the day. Multiple applications daily lead to a few empty tubes later, and some of that lipstick is bound to end up directly in our bellies. Does Octyldodecanol, Microcrystalline Wax or Carmine sound tasty? Yeah, we didn’t think so either. That’s why we chose to formulate our natural lipsticks with healthy (and safe to eat) ingredients like cocoa seed butter and shea butter. Ours also include a bunch of fruit pigments like plums, raspberries, and peaches. If you can’t pronounce it, you most likely wouldn't want to be wearing (or eating) it. Trends change, but preserving your body’s health should never go out of style.
11. B.B. Cream Swap
TOXIC: Sour: Rainforest Mud Foundation
CLEAN: BB Cream
Just reading that conventional foundation collection name and you are like “Wow, from the Rainforest? That’s got to be natural and loaded with pure ingredients.” Ooph. This one is going to sting. But we aren’t going to sugar coat this beauty swap either. There are 37 total ingredients that make up this “natural” appearing formula and it takes until the thirtieth ingredient to reach a natural one: Kaolin (clay). If you know anything about ingredient lists, or are just learning, the order of the listed ingredients is based on the amount within the formula. So, if we are talking about something that is at the way bottom of the list, then it means there is a very little amount of that particular ingredient included in the overall formula. We aren’t able to deconstruct their exact formula ratios, but we’re going to go out on a limb to say #30 out of 37 means there isn’t a whole lot in there. Some other red flags that were raised: Cyclopentasiloxane, PEGs and Phytantriol. We’re giving you homework to do your own research on those ingredients. If you are looking for an actual natural BB Cream, that also happened to be one of the top selling 2017 beauty products, we’d recommend our BB Cream Collection. Not much of a BB cream fan? We’ve got eight natural foundation formulas for you to choose from with our in-depth natural foundation guide.
12. Primer Swap
TOXIC: Destroy Container: Primer
CLEAN: Mattifying Primer
Makeup primer. The silent partner to foundation, a hidden hero that’s keeping everything together...where would we be without you? Answer: mostly likely a more melting, oily version of ourselves. You are the perfect start to any foundation routine. Professional makeup artists (and makeup experts) know a good primer will set the rest of your makeup application on the correct course. The job of a primer is to fill in and smooth out your skin texture to create the perfect canvas. While we’ve been focusing on the ingredients inside makeup formulas (red flags on this primer for Cyclopentasiloxane, Trisiloxane and Retinyl Palmitate), you also have to consider what the formula is contained in. There’s a little more to that plastic tube than you might expect, especially BPA and phthalates, lurking within the plastic packaging. Our natural primer formulas are kept safe and sound in recyclable glass bottles, free of any toxic chemicals that could be potentially seeping into the formula over time. Phew!
13. Night Cream Swap
TOXIC: Beginnings: Dusk Supplement Cream
While you’re sleeping in dreamland is the perfect time to multitask, right? Get onboard the beauty sleep express train and you’ll be waking up to brighter, healthier skin. When talking about beauty sleep, it’s hard not to touch on night creams, especially retinol skincare products. There are creams, balms, eye creams and serums specially made for nighttime use only. If you are just learning about the powers of natural retinol, we’d recommend you continue on to read the Do’s and Don’ts of Retinol Products. You can never be too informed. But sadly, all night creams, aren’t formulated with your health and wellness in mind. We’re shining the greenwashing spotlight on this night skin care product (and brand) that cloaks themselves in green boxes and ingredient based product names. It’s hard to distinguish what is fact or fiction at first glance. There are definitely natural ingredients in this popular night time cream formula but they are sprinkled between some questionable and potentially toxic ingredients, too. We have to call out a few that have made our well-rested eyes widen:
Hmm a little less “green” that you might have imagined. Swap your pseudo natural night cream for a natural beauty version containing:
Vitamin E, A, B3, B5, C, D, K2
Cocoa Seed Butter
Aloe Vera Juice
Sea Buckthorn Oil
Our ultra-rich natural evening cream is an absolute multi-vitamin powerhouse. We’ve perfectly formulated skin correcting, and reparative vitamins to help combat the daily damages caused to your delicate skin. You can go to sleep tonight with happy dreams of natural botanicals and vitamins dancing on your face versus skincare ingredient nightmares. Nighty, Night!