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Find Your Perfect Shade of Blush Makeup

A guide for matching the perfect shade of blush to your skin tone, and learning how to apply blush makeup for your face shape!

Written by: 100% PURE®
Blushand Berries-Main

Blush makeup has been rescuing dull complexions and flat makeup looks for the last 50 centuries, dating all the way back to the ancient Egyptians. It feels like we’ve been trying to find our perfect shade of blush for just as long!

In this guide, we’ve rounded up every natural blush makeup formula and organized them by skin tone and undertones, to make it easy for you to find your perfect match! We’ll also teach you helpful tips and tricks for applying blush for your face shape. With this guide, you can give yourself the perfect healthy glow with natural, fruit pigmented® blush makeup.

Fruit Pigmented® Blush Guide

Have you ever wondered what gives blush makeup its color? It’s important to know exactly what goes on (and is being absorbed by) your skin, and blush is no exception. Our fruit pigmented® blush makeup is designed to give you a healthy glow, sans heavy metals and toxic dyes. Each of our natural blushes is 100% cruelty-free, so it’s a win- win for animals and for you.

We also formulate our blush makeup with only the highest quality, vegan ingredients. Try these pigments on for size: pomegranate, peach, plum, cranberry, and strawberry… and the list doesn’t end there! More vibrant fruits, and even cocoa, are used to give our blush formulas brilliant, natural color. Take a peep below to find your match made in blush heaven!

powder

Fruit Pigmented® Powder Blush:
Finish: Matte, with hints of shimmer
Vegan: Yes
Gluten Free: Yes
Shade Range: 12

Powder HAND

Chiffon: Soft pink
Peppermint Candy: Shimmery neutral pink
Mimosa: Light coral
Peach: Neutral peach with bronze
Strawberry: Baby pink
Mauvette: Plummy mauve
Pretty Naked: Pink nude
Healthy: Coral bronze
Berry: Vibrant pink berry
Pink Plum: Cool mauve berry
Cherry: True, medium pink
Plum: Bright pink

Pot Rouge

Fruit Pigmented® Pot Rouge Blush:
Finish: Satin
Vegan: Yes
Gluten Free: Yes
Shade Range: 7

Pot Rouge Hand

Ballerina: Shimmery light pink nude
Brandy: Rustic rose pink
Baby Pink: Shimmery soft pink
Pink Melon: Peachy pink
Blush: Rosy plum
Pinkie: Shimmery rosy pink
Posey: Vibrant bright coral

Lipcheek Tints

Fruit Pigmented® Lip & Cheek Tint:
Finish: Dewy
Vegan: No, vegetarian
Gluten Free: Yes
Shade Range: 6

Lipcheek Tints Hand

Cranberry Glow: Sheer Cranberry
Sugar Plum Sheer: Plum Bronze Berry
Shimmery Strawberry: Shimmery Baby Pink
Pink Grapefruit Glow: Pinkest Pink
Peach Glow: Warm Coral
Shimmery Cocoa Berry: Plum Coral Bronze

Stain

Fruit Pigmented® Lip & Cheek Stain: Cherry
Finish: Sheer
Vegan: Yes
Gluten Free: Yes
Shade Range: 1

Stain Hand

Fruit Pigmented Lip & Cheek Stain: Cherry: Natural pinky-red

Palette Blushed

Fruit Pigmented® Makeup Palette Blushes
Finish: Matte, with hints of shimmer
Vegan: Yes
Gluten Free: Yes
Shade Range: 6 (1 per palette)

Pretty Naked Palette: Pretty Naked Blush: Peachy nude
Pretty Naked II Palette: Afterglow Blush: Rustic peach-pink
Better Naked Palette: Bunni Blush: Warm, rosy nude
Punk Princess Palette: Sold Out Blush: Bright, berry-plum
Mermaid Palette: Coral Blush: Coral-pink with bronze shimmer
Sex Kitten Palette: Allure Blush: Warm, pink-coral

Blushes Blush Picks for Your Skin Tone and Undertone

Have you been on the hunt for your perfect blush makeup, but felt like you never picked the right shade for your skin tone? Undertones definitely play a key role in the quest for the “perfect” natural blush shade. Since our blush is colored from fruit pigments, they’ll give you that sought-after natural, healthy glow.

Blush Chart

YOU HAVE:
Fair skin with warm undertones
If you have fair skin, you’ll need to choose a blush that won’t overpower your light complexion. We’d recommend choosing a natural blush that has a cool or neutral undertones in a light pink base. You’ll want to stick to cool tones, especially if you are extremely pale, otherwise red undertones in the blush will make you look red and blotchy.

Your Top Blush Picks:
Fruit Pigmented Pot Rouge: Ballerina
Fruit Pigmented Blush: Pretty Naked

YOU HAVE:
Fair skin with cool undertones
If you’re a fair tone with cool undertones, you’ll want to pick a blush in the light pink family. The warm, golden hue will enhance your natural glow without overpowering it.

Your Top Blush Picks:
Fruit Pigmented Blush: Strawberry
Fruit Pigmented Lip & Cheek Tint: Pink Grapefruit Glow

YOU HAVE:
Medium skin with warm undertones
If you’re a medium tone with warm undertones, you’ll want to stick with a blush that is a more neutral peach or slightly pink colored. This will create a more natural looking flush that will complement your warm undertones.

Your Top Blush Picks:
Fruit Pigmented Lip & Cheek Tint: Peach Glow
Fruit Pigmented Pot Rouge: Blush

YOU HAVE:
Medium skin with warm undertones
If you’re a medium tone with cool undertones, you’ll want to steer towards a blush in the red family. This will add a bit of warmth without going too bright or too dark.

Your Top Blush Picks:
Fruit Pigmented Lip & Cheek Stain: Cherry
Fruit Pigmented Blush: Peppermint Candy

YOU HAVE:
Deep skin with warm undertones
If you have a deep skin tone with warm undertones, you’ll want to opt for melon tones that lean towards coral. This hue will give you a realistic flush that will compliment your rich, gorgeous complexion.

Your Top Blush Picks:
Fruit Pigmented Blush: Mimosa
Fruit Pigmented Pot Rouge Blush: Pink Melon

YOU HAVE:
Deep skin with cool undertones
If you have a deep skin tone with cool undertones, you’ll want to go for a natural blush in the red to brick-red family to add warmth to the naturally cool tones in your face.

Your Top Blush Picks:
Fruit Pigmented Lip & Cheek Tint: Cranberry Glow
Fruit Pigmented Blush: Cherry

Brushes How to Apply Blush for Your Face Shape

If you’ve already read and mastered How to Contour and Highlight with Makeup, it’s time to move on to Blush Application 101. We’ll be covering how to correctly apply blush according to your specific face shape. Not all faces are the same, so why would everyone apply blush with the same techniques? Read on for pro tips to determine your face shape, how to apply blush to each unique face, and which brushes to use to serve a flawless blush finish!

Round Face Shape

Round Face Shape
Key Features:

● No pointed features
● Face is long as it is wide
● Rounded cheeks
How to Apply Blush to a Round Face Shape

Start by applying your blush makeup to the apples of your cheeks with our Cruelty Free Blush Brush F20. Gently brush upward in a curved line until you hit your temple. Using our Cruelty Free Powder Brush F50, blend out the blush so there are no hard lines of color.

Rectangle Chart

Rectangle Face Shape
Key Features:

● Square jaw line
● Face is longer than wide
● Width of hairline and jaw even
How to Apply Blush to a Rectangle Face Shape

Start by applying your natural blush to the apples of your cheeks with our Cruelty Free Blush Brush F20. Gently brush upward in a curved line until you hit your temple. You’ll want to concentrate the focus on your cheeks to soften up your hard angles. Using our Cruelty Free Powder Brush F50, blend out the blush so there are no hard lines of color.

Oval Chart

Oval Face Shape
Key Features:

● No pointed features
● Face is 1.5x longer than wide
● Slightly upside-down egg shaped
How to Apply Blush to an Oval Face Shape

Start by applying your blush makeup to the apples of your cheeks with our Cruelty Free Blush Brush F20 at a 45 degree angle. Gently brush parallel to the outer corner of your eyes and not temples. Figure out your line angle by using your brush handle. Gently place it at the outside corner of your eye, then align with the center of your top lip. Using our Cruelty Free Powder Brush F50, blend out the blush so there are no hard lines of color.

Heart Chart

Heart Face Shape
Key Features:

● Slightly pointed and narrow chin
● Widow's Peak
● Forehead is the widest part
How to Apply Blush to a Heart Face Shape

Start by applying your natural blush directly under your cheekbones with our Cruelty Free Blush Brush F20 If you’re having trouble finding out where your cheekbones are, gently suck in making a fish face to show the caved in areas of your face. Using our Cruelty Free Powder Brush F50, blend out the blush so there are no hard lines of color.

Oblong Chart

Oblong Face Shape
Key Features:

● Face is 2x longer than wide
● No pointed features
● Narrow Chin
How to Apply Blush to an Oblong Face Shape

Start by applying your blush makeup directly on the apples of your cheek in a horizontal line with our Cruelty Free Blush Brush F20. Gently sweep the line towards your ears, helping to create a wider face. Using our Cruelty Free Powder Brush F50, blend out the blush so there are no hard lines of color.

UGC 5 Blush Makeup Tips

PRO TIP 1: Shimmer with Caution
Shimmery blush is great for giving skin a luminous glow -- but can also magnify imperfections in your skin, like pimples or large pores. If you have slightly more textured skin, avoid shimmery finishes and stick with matte formulas for best results.

PRO TIP 2: Know Your Skin Type
Wondering what blush formula is best for your skin type? Here’s what we recommend: cream blushes for drier skin, and powder for oily skin. If you have normal skin, the world is your blush colored oyster; any finish will work for you!

PRO TIP 3: Multi-Task
Always on the go and trying to cut down on bag clutter? Pack a multitasking makeup product with our Lip & Cheek Tints. You’ll be able to use this product as a blush and lip color. Extra bonus points for trying it out as a light, sheer eyeshadow.

PRO TIP 4: Oily Skin
If you tend to be more on the oily side, apply our Bamboo Blur Powder on your cheeks before blush application. The bamboo silica will help keep you matte and your blush color lasting longer.

PRO TIP 5: Don’t Forget Primer
Never underestimate the power of primer. If you notice that your cheek color isn’t lasting to the end of the day, start your makeup routine with a layer of Mattifying Primer or Luminous Primer to keep your healthy glow all day long.

PRO TIP 6: Lipstick as Emergency Blush
Forgot to pack blush makeup in your travel bag? Don’t worry: your natural lipstick can double as a rouge in a pinch. Dab a bit of lipstick onto your cheeks (Pomegranate Oil Lipstick works best) and blend lightly with your index finger. Don’t let it set too long without blending, or you’ll get a blotchy finish that looks like an allergic reaction!

Just starting out in the exciting world of natural makeup? We’ve compiled a few helpful guides to get you on your way! Trying to find your perfect lipstick shade for your skin tone? Check out our guide to choosing lipstick. Stumped on how to choose the best natural foundation? We’ve got you covered! Ready to hop on the #browgoals train and whip your peepers into shape? You’ll need our quick and easy fixes for the most common eyebrow problems to help whatever eyebrow status you’re starting with. Stay tuned for more helpful makeup guides all year long!

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