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Find Your Perfect Natural Lipstick

A complete guide with color swatches and shade descriptions

Written by: 100% PURE®
100% PURE lipstick products

A beauty lover can never have too many lipsticks... right? Don’t worry, we get it! Welcome to a safe space for indulging, obsessing, and learning about every non-toxic natural lipstick formula from 100% PURE. If you’re just dipping your toes into natural beauty, boy have we got some eye candy in store for you!

Choosing the perfect lipstick can be intimidating, so we’ve simplified the process. In this natural lipstick guide we’ll guide you through finishes, shade descriptions, and lipstick swatches. Get ready to meet your one true (lipstick) love!

What Lipstick Finish Should I Get?

Color might be the first thing you notice in any lipstick. But the second most important factor? The finish: gloss, satin, matter, and so forth.

We offer so many varieties of finishes that we’re starting this guide with a lipstick finish refresher course. It’s important to consider what types of finishes will work for your look, or even your personal style. We’ll help you find exactly what you’re looking for in a natural lipstick – minus the missteps.

Types of Lipstick Finishes

Matte and gloss and satin, oh my!

Have you ever stood in your local paint department, obsessively comparing eggshell to semi-matte paint chips? Well, choosing your lipstick is just like choosing your wall paint finish. Lipstick finish matters, and can drastically change the vibe of any shade or makeup look.

We’re comparing common lipstick finishes, to make it easier for you to decide which one is right for you. Explore high impact lipstick finishes to low-key pouts below!

High glossed lips

HIGH GLOSS

Try: Lip Caramel: Red Velvet

To sum up this high gloss lipstick finish, think vintage candy red convertible. It’s here, it’s sexy, and it demands to be seen. High gloss shine is extra in a big way – just ask our super juicy Fruit Pigmented® Lip Gloss. This unforgettable finish is perfect for making your pout the center of attention, while the rest of your makeup takes a backseat.

satin lips

SATIN

Try: Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Poppy

Satin finish gives off that perfect middle ground shine, and can vary from shade to shade. The majority of satin finish natural lipsticks are highly pigmented and opaque. They serve a smooth feeling (and lustrous look) on your lips.

semimatte lips

MATTE

Try: Cocoa Butter Semi-Matte Lipstick: Sonora

Every makeup artist has at least a few matte lipsticks in regular rotation. Matte lipsticks are the complete opposite of gloss or shine. The flat and almost powdery finish has a way of making even the most daring shades wearable; that means matte lipsticks tend to provide more universally flattering hues.

tinted lips

TINT

Try: Fruit Pigmented Lip & Cheek Tint: Cranberry Glow

Meet your multitasking hero that colors cheeks and lips! It’s a blendable and buildable formula, with a creamy butter-balm texture. The easy push-pop tube makes our lip tint super travel-friendly for adding color on-the-go.

Before You Choose Your Perfect Lipstick Shade...

To be sure you’re picking the most flattering shade for you, start by identifying your skin tone. No matter if your skin is fair, medium, or deep, everyone has a tone to their skin. That tone is the most important factor to consider when searching for your perfect shade of natural lipstick.

Check out the basic skin tone breakdown below. It will help you navigate the guide ahead:

COOL SKIN TONES: Pink, Blue undertones

WARM SKIN TONES: Yellow, Golden undertones

OLIVE SKIN TONES: Mix of Green, Red, and Yellow undertones


Your Guide to EVERY Natural Lipstick

Our fruit pigmented® natural lipsticks get their spectacular color from fruits like pomegranates, raspberries, and plums. When you look below at our stunning lipstick swatches, you’ll wonder why you ever considered using a lipstick colored with crushed bugs!

These natural lipsticks are packed with antioxidants, vitamins, and deeply moisturizing butters for a multitasking lip treatment. It’s a 2-for-1: beauty and brains in a lipstick tube.

Cocoa Lipsticks

Cocoa Butter Matte Lipstick

Finish: Matte

Vegan: Yes

Gluten Free: Yes

Cruelty Free: Yes

Shade Range: 24

Cocoa Butter Matte Lipsticks Swatches

We’ve formulated almost twenty on-trend matte lip colors so you don’t need to compromise beauty for your health.

“Most matte lipsticks contain tons of toxic chemicals and are full of heavy metals. Being that 100% PURE lipsticks are colored from berries, the heavy metals and toxins are not a concern," says founder Susie Wang.

Forget what you know about conventional matte lipsticks that leave your lips dry, cakey, and flakey. We’ve formulated our natural lipsticks in a velvety base of cocoa and shea butters to moisturize your pout. Superfine, ultra soft rice powder is the key ingredient in achieving that perfect matte finish.

This collection of matte colors was even voted Best Lipstick by Dirty Thinkers’ Choice Awards in 2018, put on by the scrupulous clean beauty verifier Think Dirty.

PRO TIP: Expand your Cocoa Butter Semi-Matte Lipsticks shade range but mixing two or three lipsticks together. Create a custom shade that’s truly unique to you!

DESERT ROSE

Shade Description: Raspberry jam red

Best Skin Tone: warm, cool, or olive

OASIS

Shade Description: Berry wine

Best Skin Tone: warm, cool, or olive

SAVANNA

Shade Description: Pink mauve cocoa

Best Skin Tone: warm or olive

PLUME PINK

Shade Description: Nude pink mauve

Best Skin Tone: cool or olive

STRAWBERRY CACTUS

Shade Description: Peachy pink coral

Best Skin Tone: warm or olive

PROTEA

Shade Description: Neutral berry red with fuschia undertone

Best Skin Tone: warm, cool, or olive

PINK CANYON

Shade Description: Dusty nude pink

Best Skin Tone: warm, cool, or olive

SANDSTONE

Shade Description: Clay orange nude

Best Skin Tone: warm or olive

PRICKLY PEAR

Shade Description: Vibrant coral pink

Best Skin Tone: warm or olive

CACTUS BLOOM

Shade Description: Vibrant orange

Best Skin Tone: warm or olive

SONORA

Shade Description: Orange red

Best Skin Tone: warm or olive

MARRAKESH

Shade Description: Fuschia

Best Skin Tone: cool or olive

CURRANT

Shade Description: Deep berry red

Best Skin Tone: warm, cool, or olive

BLOOD ORANGE

Shade Description: Classic brick red

Best Skin Tone: cool or olive

HYACINTHUS

Shade Description: Deep berry purple

Best Skin Tone: cool or olive

AUBERGINE

Shade Description: Deep eggplant

Best Skin Tone: cool or olive

SAHARA

Shade Description: Deep, neutral nude

Best Skin Tone: warm, cool, or olive

MOJAVE

Shade Description: Warm, clay brown

Best Skin Tone: warm or olive

WINECUP

Shade Description: Cool-toned, antique berry

Best Skin Tone: cool or olive

CACTI

Shade Description: Cool-toned sepia brown

Best Skin Tone: cool or olive

AGAVE

Shade Description: Warm, chocolatey nude brown

Best Skin Tone: warm or olive

NOPAL

Shade Description: Neutral, deep, vibrant ruby

Best Skin Tone: warm, cool, or olive

MIRAGE

Shade Description: Cool, deep dusty pink

Best Skin Tone: cool or olive

CASSIA

Shade Description: Neutral, deep antique pink

Best Skin Tone: warm, cool, or olive

PROTEA

Shade Description: A neutral berry red with fuschia undertone

Best Skin Tone: warm, cool, or olive

Pom Lipsticks

Pomegranate Oil Anti Aging Lipstick

Finish: Satin-Gloss

Vegan: Yes

Gluten Free: Yes

Cruelty Free: Yes

Shade Range: 16

Fruit Pigmented Pomegranate Oil Anti Aging Lipstick Swatches

Pomegranate is one of our favorite fruits for oh-so-many reasons. It’s chock-full of potent pink pigment, along with vitamin C and anti-aging antioxidants. This formula was also voted Best Natural Lipstick for the 2019 Elite Magazine Beauty Awards!

We’ve formulated our Pomegranate Oil Anti Aging Lipsticks with super moisturizing pomegranate seed oil in a creamy base of shea butter. This super concentrated anti-aging formula will keep your lips super soft all day, while delivering long lasting color. It’s basically a lip treatment that happens to be in your perfect lipstick shade.

PEONY

Shade Description: True pale pink

Best Skin Tone: warm or olive

HIBISCUS

Shade Description: Deep, neon red-orange

Best Skin Tone: warm or olive

CALYPSO

Shade Description: Berry red

Best Skin Tone: cool or olive

DAHLIA

Shade Description: Deep wine red

Best Skin Tone: cool or olive

POPPY

Shade Description: Bright blood red

Best Skin Tone: warm, cool, or olive

NARCISSUS

Shade Description: Deep pink

Best Skin Tone: cool or olive

MAGNOLIA

Shade Description: Bright bubblegum coral

Best Skin Tone: warm, cool, or olive

CALENDULA

Shade Description: Coral pink nude

Best Skin Tone: warm, cool, or olive

FOXGLOVE

Shade Description: Berry pink mauve

Best Skin Tone: cool or olive

PRIMROSE

Shade Description: Bright pink

Best Skin Tone: warm, cool, or olive

CLOVER

Shade Description: Deep, neutral pink-nude

Best Skin Tone: warm, cool, or olive

BUTTERCUP

Shade Description: Cool, deep pink

Best Skin Tone: cool or olive

ZINNIA

Shade Description: Cool, deep rosy brown

Best Skin Tone: cool or olive

BLACK ROSE

Shade Description: Cool, deep wine color

Best Skin Tone: cool or olive

THISTLE

Shade Description: Cool, rosy milk chocolate

Best Skin Tone: cool or olive

BEE BALM

Shade Description: Warm, deep peachy pink

Best Skin Tone: warm or olive

LipGlazes

Lip Glaze

Finish: Semi-Opaque Gloss

Vegan: Yes

Gluten Free: Yes

Cruelty Free: Yes

Shade Range: 17

Fruit Pigmented Lip Glaze Swatches

Have you been looking for that perfect blend of a natural lipstick and lip balm? Look no further our cruelty-free Lip Glaze collection was created to give you a moisturizing, sheer wash of color for your lips.

Treat your lips to deep hydration with skin softening avocado butter and cocoa butter, infused with concentrated fruit antioxidants. Lip Glazes are perfect for on-the-go makeup application; quickly swipe onto lips and you’re ready to get back to it! Keep one in your pocket, gym bag, or office drawer; the semi-sheer coverage is forgiving enough to swipe on like a lip balm.

SULTRY

Shade Description: Warm peachy brown

Best Skin Tone: warm or olive

DAIQUIRI

Shade Description: Medium pink

Best Skin Tone: warm, cool, or olive

SEDUCE

Shade Description: Coral nude

Best Skin Tone: warm or olive

COQUETTE

Shade Description: Dusty rose nude

Best Skin Tone: warm, cool, or olive

MELONTINI

Shade Description: Peachy coral

Best Skin Tone: warm, cool, or olive

VIXEN

Shade Description: Warm dusty pink

Best Skin Tone: warm or olive

CORALINE

Shade Description: Red coral

Best Skin Tone: warm, cool, or olive

ROSEHIP

Shade Description: Deep berry brown

Best Skin Tone: warm, cool, or olive

ROSE PETAL

Shade Description: Deep mauve pink

Best Skin Tone: warm, cool, or olive

PEACH BELLINI

Shade Description: Purple pink

Best Skin Tone: cool or olive

RHUBARB

Shade Description: Deep berry pink

Best Skin Tone: cool or olive

LYCHEE

Shade Description: Deep pink brown

Best Skin Tone: warm, cool, or olive

FIG

Shade Description: Deep pale mauve

Best Skin Tone: cool or olive

ELDERBERRY

Shade Description: Deep pink mauve

Best Skin Tone: warm, cool, or olive

VELVETEEN

Shade Description: Dusty nude pink

Best Skin Tone: warm, cool, or olive

CABERNET

Shade Description: Deep brick red

Best Skin Tone: warm or olive

CHERRY

Shade Description: Deep purple berry

Best Skin Tone: cool or olive

Lip Caramels

Lip Caramel

Finish: High Gloss

Vegan: Yes

Gluten Free: Yes

Cruelty Free: Yes

Shade Range: 7

Lip Caramel Swatches

We created the Lip Caramel Collection for all beauty lovers who want intense, highly-pigmented liquid lipsticks. Intense, saturated color from fruit and achiote seeds is what infuses this lightweight liquid lip formula. Our innovative Lip Caramels combine the smooth texture of gloss with the high performance effects of a natural lipstick. Each lip caramel’s subtly sweet scent of vanilla and caramel will leave you reminiscing over delectably sweet treats!

PRO TIP:Apply the Lip Caramel directly to lips, outlining first for a clean line. Leave as is for a high gloss finish, or blot gently with a tissue for a stained look.

RUM NOUGAT

Shade Description: Peachy nude

Best Skin Tone: warm or olive

BUTTERCHEW

Shade Description: Pinky brown nude

Best Skin Tone: warm, cool, or olive

GANACHE

Shade Description: Medium rosy nude

Best Skin Tone: cool or olive

TRUFFLE

Shade Description: Deep mauve brown

Best Skin Tone: cool or olive

CHERRY CORDIAL

Shade Description: Bright berry

Best Skin Tone: cool or olive

RED VELVET

Shade Description: Deep classic red

Best Skin Tone: warm, cool, or olive

PLUM WINE

Shade Description: Deep purple wine

Best Skin Tone: cool or olive

Lip Glosses

Fruit Pigmented® Lip Gloss

Finish: High Gloss

Vegan: Yes

Gluten Free: Yes

Cruelty Free: Yes

Shade Range: 5

Lip gloss arm swatch

So this is a natural lipstick guide – but can’t we toss in our juiciest, glossiest lip products, too? Not only can these lip glosses steal the show all on their own, they can also be layered over any shade or finish for an extra pop of glossy color. The best part about these shades is that they’re sheer, meaning they will complement virtually any skin tone.

This sheer formula features restorative antioxidant vitamin E, to soften and protect the lips from environmental damage. Subtle pigment from real fruits like bilberry, blackberry, and pomegranate mingle with anti-aging red wine resveratrol for double-duty color and nourishment.

PRO TIP:Want to layer a lip gloss over your favorite lipstick shade? Apply lipstick to clean, dry lips. For best results, wait until your base shade is fully set before gliding on your lip gloss.

POMEGRANATE WINE

Shade Description: Medium berry red

Best Skin Tone: All

STRAWBERRY

Shade Description: Bright berry pink

Best Skin Tone: All

MAUVELY

Shade Description: Neutral rosy mauve

Best Skin Tone: All

PINK CARAMEL

Shade Description: Nude rosy brown

Best Skin Tone: All

NAKED

Shade Description: Warm peachy nude

Best Skin Tone: All

If you can’t get enough lipstick eye candy, check out our guide to the best lipstick for every occasion! Answer your questions on lipstick ingredients in our natural vs. synthetic lipstick exposé.

If you’re really serious about making the switch to natural makeup, check out our other comprehensive guide, How to Choose the Best Natural Foundation. We’re all about safe, beautiful, and natural ingredients for the win!

We carefully hand-select products based on strict purity standards, and only recommend products we feel meet this criteria. 100% PURE™ may earn a small commission for products purchased through affiliate links.

The information in this article is for educational use, and not intended to substitute professional medical advice, diagnosis, or treatment and should not be used as such.

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