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The Best Lipstick For...

Running errands, date night, dinner parties, and more… all based on your complexion!

Written by: 100% PURE®
lipstick Guide

A truly flawless beauty look hinges on one little detail: choosing the perfect lipstick. The best lipstick shade for you will depend on two major factors: your complexion and your destination. Maybe you’re sitting at a coffee shop on a Saturday, in your signature stretchy pants and messy bun - we’ve got a lipstick for that! Or maybe it’s your wedding day and you’re looking for THE absolute perfect shade for photos - we’ve got a lipstick for that, too. Every girl needs that trusty shade that can take her where she needs to go - and keep her looking flawless on the way.

We’ve put together a lipstick survival guide for everything from daily errands to the biggest day of your life - all based on your complexion! So grab a pen and paper (do people use those anymore?) and get ready to jot down some notes… because these are the best lipstick shades for whatever life can throw your way.

Running Errands

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Sometimes we have to put chores above play (at least for a few hours) on the weekend. If you’re zipping around town on your day off with a to-do list that’s too-long, you’re probably looking for low-key/ low-maintenance lipstick shades. We’ve pulled together our favorite weekend-warrior shades of lipsticks and glosses, so you can focus on checking off your to-do list.

Fruit Pigmented Pomegranate Oil Anti Aging Lipstick:  Calendula Pomegranate Oil Anti Aging Lipstick: Calendula
Shade Description: Coral pink nude
Finish: Satin
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Cocoa Butter Matte Lipstick Sahara Cocoa Butter Matte Lipstick: Sahara
Shade Description: Neutral, deep nude
Finish: Matte
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Fruit Pigmented Pomegranate Oil Anti Aging Lipstick:  Foxglove Pomegranate Oil Anti Aging Lipstick: Foxglove
Shade Description: Berry pink mauve
Finish: Satin
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Gemmed Lip Gloss:  Crystal Gemmed Lip Gloss: Crystal
Skin Tone: Deep
Shade Description: Light pink sparkle
Finish: High Gloss
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Date Night Date Night

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Whether it’s your first date or your fiftieth, the right lipstick shade can make you feel pretty and primped when you’re with your honey. Down-to-earth darlings and a va-va-voom vixens alike will love these fruit pigmented® lipstick shades - and we’re sure your boo will, too.

Calypso Pomegranate Oil Anti Aging Lipstick: Calypso
Shade Description: Berry red
Finish: Satin
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Lip Caramel:  Plum Wine Lip Glaze: Velveteen
Shade Description: Nude pink
Finish: Semi-Gloss
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Fruit Pigmented Pomegrante Oil Anti-Aging Lipstick Zinnia Secondary Pomegranate Oil Anti-Aging Lipstick: Zinnia
Shade Description: Cool, deep rosy brown
Finish: Satin
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Cocoa Butter Matte Lipstick Sonora Cocoa Butter Matte Lipstick: Sonora
Shade Description: Orange-red
Finish: Matte
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Girls Night Out

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Twinses. Besties. BFFs. Squad. Whenever your girl gang gets together for a night out, it’s about turning out a full glam look and letting real-world worries take a backseat. Maybe it’s after-work drinks to vent and gossip, or a destination weekend away, bouncing from party to party. Wherever you go with your girls, make it a point to be bold and shine bright - because girls night is about celebrating the strong, fabulous, superstar, gorgeous, amazing, #girlboss (we could go on) in all of us.

Cocoa Butter Semi-Matte Lipstick:  Marrakesh Cocoa Butter Matte Lipstick: Marrakesh
Shade Description: Vibrant fuschia
Finish: Matte
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Cocoa Butter Matte Lipstick Protea Cocoa Butter Matte Lipstick: Protea
Shade Description: Berry red with fuschia undertone
Finish: Matte
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Cocoa Butter Semi-Matte Lipstick:  Cactus Bloom Cocoa Butter Matte Lipstick: Cactus Bloom
Shade Description: Vibrant orange
Finish: Matte
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Fruit Pigmented Pomegrante Oil Anti Aging Lipstick Poppy Pomegranate Oil Anti-Aging Lipstick: Poppy
Shade Description: Bright blood red
Finish: Matte
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Dinner Party

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Two classic dinner party rules: never show up empty-handed (no host will refuse a nice bottle of vino), and when in doubt, overdress rather than underdress. Be the perfect dinner guest (both polite and put together) by sporting a versatile red lipstick shade - don’t worry, we already have 4 perfectly selected for your complexion! You’ll be the host’s favorite RS(M)VP.

Cocoa Butter Matte Lipstick Blood Orange Cocoa Butter Matte Lipstick: Blood Orange
Shade Description: Classic brick red
Finish: Matte
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Cocoa Butter Matte Lipstick Nopal Cocoa Butter Matte Lipstick: Nopal
Shade Description: Cool toned antique berry
Finish: Matte
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Cocoa Butter Matte Lipstick Winecup Cocoa Butter Matte Lipstick: Winecup
Shade Description: Cool toned antique berry
Finish: Matte
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Lip Caramel: Sorbetto
Skin Shade: Deep
Shade Description: Pink purple
Finish: High Gloss
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Lipstick-Vanity Job Interview

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You’ve stayed up until midnight putting the finishing touches on an impressive resumé for that dream job interview. Now it’s time to take it up a notch with the perfect “hire me” ensemble! The key is to keep your makeup soft and natural. We aren’t saying be a complete wallflower, but might suggest letting your glowing personality, eyes, and smile run the show.

Fruit Pigmented Pomegrante Oil Anti Aging Lipstick Bee Balm Pomegranate Oil Anti-Aging Lipstick: Bee Balm
Shade Description: Warm, deep peachy pink
Finish: Satin
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Cocoa Butter Semi-Matte Lipstick:  Sandstone Cocoa Butter Matte Lipstick: Sandstone
Shade Description: Clay orange nude
Finish: Matte
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Cocoa Butter Semi-Matte Lipstick:  Pink Canyon Cocoa Butter Matte Lipstick: Pink Canyon
Shade Description: Dusty nude Pink
Finish: Matte
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Cocoa Butter Semi-Matte Lipstick:  Currant Cocoa Butter Matte Lipstick: Currant
Shade Description: Berry red
Finish: Matte
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Wedding Day

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It’s here. The day your gorgeous DIY inspiration pins from the “Dream Wedding” Pinterest board come to life. Besides that, it’s the day where thousands (okay maybe not that many) of pictures will be snapped of you and your sweetie, who are taking center-stage on this special day. Find your perfect “I do” lipstick shade with our Wedding Day natural lipstick suggestions that are perfectly matched to your skintone.

Fruit Pigmented Lip Glaze:  Strawberry Fruit Pigmented Lip Glaze: Strawberry
Shade Description: Soft berry pink
Finish: Semi-Gloss
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Cocoa Butter Matte Lipstick: Cassia Cocoa Butter Matte Lipstick: Cassia
Shade Description: Neutral, deep antique pink
Finish: Matte
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Pomegranate Oil Anti Aging Lipstick: Buttercup Pomegranate Oil Anti Aging Lipstick: Buttercup
Shade Description: Cool, deep pink
Finish: Satin
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Fruit Pigmented Pomegranate Oil Anti Aging Lipstick:  Primrose Pomegranate Oil Anti Aging Lipstick: Primrose
Shade Description: Bright pink
Finish: Satin
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Brunch

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Remember those distant dark ages of soggy Saturday cereal? We had no reason to perk up our pout with lipstick - but now that weekend brunch is officially a thing, it’s half expected that you zhuzh up your look for flapjacks and mimosas. Put a little pep in your weekend brunch game with a selection of either nude or vibrant hues. Extra bonus points if you use a matte shade; they tend to stick around better through eating!

Cocoa Butter Semi-Matte Lipstick:  Prickly Pear Lip Glaze: Coquette
Shade Description: Cool toned nude
Finish: Semi-Gloss
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Cocoa Butter Semi-Matte Lipstick:  Prickly Pear Cocoa Butter Matte Lipstick: Prickly Pear
Shade Description: Vibrant coral pink
Finish: Matte
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Cocoa Butter Matte Lipstick: Mojave Cocoa Butter Matte Lipstick: Mojave
Shade Description: A warm, clay brown
Finish: Matte
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Fruit Pigmented Lip Glaze:  Peach Lip Glaze: Peach
Shade Description: Bright pink coral
Finish: Semi-Gloss
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
High School Reunion

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That was you then, this is you now. Whether you were president of the science club or MVP in just about every sport; you’ll want to make an entrance into that old high school gym looking your best. We’ve rounded up the best lipstick shades for your skin tone, so that you can re-introduce yourself to old classmates - and maybe that old high school crush, too! You might have been the Class of ‘99 but your makeup look is today’s perfection.

Pomegranate Oil Anti-Aging Lipstick: Black Rose Pomegranate Oil Anti-Aging Lipstick: Black Rose
Shade Description: Cool, deep wine
Finish: Satin
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Cocoa Butter Matte Lipstick: Oasis Cocoa Butter Matte Lipstick: Oasis
Shade Description: Deep berry wine
Finish: Matte
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Fruit Pigmented Pomegranate Oil Anti Aging Lipstick:  Narcissus Pomegranate Oil Anti Aging Lipstick: Narcissus
Shade Description: Deep magenta pink
Finish: Satin
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Cocoa Butter Matte Lipstick: Desert Rose Cocoa Butter Matte Lipstick: Desert Rose
Shade Description: Deep raspberry jam red
Finish: Matte
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes

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