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Face Makeup - Natural & Organic Foundation

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FOUNDATION

I'm looking for my perfect foundation 🔎. I prefer a Select formula with Select coverage and a Select finish.


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New Shades
726 reviews

Color:

Tan
Medium
Light
Translucent
CHOOSE Color
1779 reviews

Color:

Alpine Rose
Créme
White Peach
Sand
Peach Bisque
Golden Peach
Toffee
Mousse
Cocoa
CHOOSE Color
1138 reviews

Color:

Alpine Rose
Créme
White Peach
Sand
Peach Bisque
Golden Peach
Toffee
Mousse
Cocoa
CHOOSE Color
942 reviews

Color:

Shade 1
Shade 2
Shade 3
Shade 4
Shade 5
Shade 6
Shade 7
CHOOSE Color
998 reviews
BB Cream
$42.00

Color:

10 Luminous
20 Aglow
30 Radiance
CHOOSE Color
1274 reviews

Color:

Créme
White Peach
Sand
Peach Bisque
Golden Peach
Toffee
Mousse
Cocoa
CHOOSE Color
449 reviews

Color:

Créme
White Peach
Sand
Peach Bisque
Golden Peach
Toffee
CHOOSE Color
196 reviews
520 reviews

Color:

Alpine Rose
Créme
White Peach
Sand
Peach Bisque
Golden Peach
Toffee
CHOOSE Color
839 reviews

Color:

Warm 2.0
Warm 1.0
Neutral 1.0
Cool 1.0
Warm 4.0
Cool 2.0
Warm 3.0
Neutral 2.0
Warm 5.0
Cool 3.0
Olive 3.0
Neutral 3.0
Neutral 4.0
Olive 4.0
Warm 6.0
Warm 7.0
Cool 4.0
Neutral 5.0
Warm 8.0
CHOOSE Color

100% PURE® produces many different formulas for all your foundation makeup needs. Tinted Moisturizers colored from Peach and Cocoa pigments; a do-it-all BB Cream formula; a full coverage liquid Healthy Foundation infused with anti-aging superfruits, or a Powder Foundation makeup with skin purifying Eucalyptus to keep your complexion fresh all day.

Whether you want barely there, sheer makeup, medium coverage or full coverage, we have the coverage you're looking for. We also give you a variety of different finishes: dewey, satin or matte. But one thing all 100% PURE® foundations have in common is that every formula is healthy, good for your skin and full of beneficial nutrients. Our foundations include organic aloe juice, a superstar ingredient for soothing and hydrating skin. The aloe juice makes these liquid highlighters light, spreadable, and refreshing.

100% PURE® foundations incorporate skincare benefits. Now, that's what we call “high-performance foundation makeup”!

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Related blog post: How To Choose the Best Natural Foundation

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