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100% PURE® produces many different formulas for all your foundation makeup needs. Tinted Moisturizers colored from Peach and Cocoa pigments; a do-it-all BB Cream formula; a full coverage liquid Healthy Foundation infused with anti-aging superfruits, or a Powder Foundation makeup with skin purifying Eucalyptus to keep your complexion fresh all day.
Whether you want barely there, sheer makeup, medium coverage or full coverage, we have the coverage you're looking for. We also give you a variety of different finishes: dewey, satin or matte. But one thing all 100% PURE® foundations have in common is that every formula is healthy, good for your skin and full of beneficial nutrients. Our foundations include organic aloe juice, a superstar ingredient for soothing and hydrating skin. The aloe juice makes these liquid highlighters light, spreadable, and refreshing.
100% PURE® foundations incorporate skincare benefits. Now, that's what we call “high-performance foundation makeup”!