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Face Makeup - Natural & Organic Foundation

FIND MY PERFECT

FOUNDATION

I'm looking for my perfect foundation 🔎. I prefer a Select formula with Select coverage and a Select finish.


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621 Reviews

Color:

Warm 8.0
Neutral 5.0
Cool 4.0
Warm 7.0
Warm 6.0
Olive 4.0
Neutral 4.0
Neutral 3.0
Olive 3.0
Cool 3.0
Warm 5.0
Neutral 2.0
Warm 3.0
Cool 2.0
Warm 4.0
Cool 1.0
Neutral 1.0
Warm 1.0
Warm 2.0
CHOOSE Color
New Shades
629 Reviews

Color:

Tan
Medium
Light
Translucent
CHOOSE Color
1681 Reviews

Color:

Alpine Rose
Créme
White Peach
Sand
Peach Bisque
Golden Peach
Toffee
Mousse
Cocoa
CHOOSE Color
1065 Reviews

Color:

Cocoa
Mousse
Toffee
Golden Peach
Peach Bisque
Sand
White Peach
Créme
Alpine Rose
CHOOSE Color
884 Reviews

Color:

Shade 1
Shade 2
Shade 3
Shade 4
Shade 5
Shade 6
Shade 7
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909 Reviews
$42.00

Color:

10 Luminous
20 Aglow
30 Radiance
CHOOSE Color
1195 Reviews

Color:

Créme
White Peach
Sand
Peach Bisque
Golden Peach
Toffee
Mousse
Cocoa
CHOOSE Color
496 Reviews

Color:

Toffee
Golden Peach
Peach Bisque
Sand
White Peach
Créme
Alpine Rose
CHOOSE Color
432 Reviews

Color:

Créme
White Peach
Sand
Peach Bisque
Golden Peach
Toffee
CHOOSE Color
180 Reviews

100% PURE® produces many different formulas for all your foundation makeup needs. Tinted Moisturizers colored from Peach and Cocoa pigments; a do-it-all BB Cream formula; a full coverage liquid Healthy Foundation infused with anti-aging superfruits, or a Powder Foundation makeup with skin purifying Eucalyptus to keep your complexion fresh all day.

Whether you want barely there, sheer makeup, medium coverage or full coverage, we have the coverage you're looking for. We also give you a variety of different finishes: dewey, satin or matte. But one thing all 100% PURE® foundations have in common is that every formula is healthy, good for your skin and full of beneficial nutrients. Our foundations include organic aloe juice, a superstar ingredient for soothing and hydrating skin. The aloe juice makes these liquid highlighters light, spreadable, and refreshing.

100% PURE® foundations incorporate skincare benefits. Now, that's what we call “high-performance foundation makeup”!

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Related blog post: How To Choose the Best Natural Foundation

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