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Natural Foundation

FIND MY PERFECT

FOUNDATION

I'm looking for my perfect foundation 🔎. I prefer a Select formula with Select coverage and a Select finish.


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please select previous selector first!

Sale
223 reviews
982 reviews

Color:

Neutral 1.0
Cool 1.0
Warm 1.0
Warm 2.0
Neutral 2.0
Warm 3.0
Warm 4.0
Cool 2.0
Warm 5.0
Olive 3.0
Cool 3.0
Neutral 3.0
Warm 6.0
Olive 4.0
Neutral 4.0
Warm 7.0
Cool 4.0
Warm 8.0
Neutral 5.0
CHOOSE Color
535 reviews

Color:

Alpine Rose
Créme
White Peach
Sand
Peach Bisque
Golden Peach
Toffee
CHOOSE Color
1337 reviews

Color:

Créme
White Peach
Sand
Peach Bisque
Golden Peach
Toffee
Mousse
Cocoa
CHOOSE Color
New Shades
876 reviews
Bamboo Blur Powder
$20.00 - $41.00

Color:

Tan
Medium
Light
Translucent
CHOOSE Color
1124 reviews
BB Cream
$20.00 - $42.00

Color:

10 Luminous
20 Aglow
30 Radiance
CHOOSE Color
1861 reviews

Color:

Alpine Rose
Créme
White Peach
Sand
Peach Bisque
Golden Peach
Toffee
Mousse
Cocoa
CHOOSE Color
1216 reviews

Color:

Alpine Rose
Créme
White Peach
Sand
Peach Bisque
Golden Peach
Toffee
Mousse
Cocoa
CHOOSE Color
1011 reviews

Color:

Shade 1
Shade 2
Shade 3
Shade 4
Shade 5
Shade 6
Shade 7
CHOOSE Color
466 reviews

Color:

Créme
White Peach
Sand
Peach Bisque
Golden Peach
Toffee
CHOOSE Color

100% PURE® produces many different formulas for all your foundation makeup needs. Tinted Moisturizers colored from Peach and Cocoa pigments; a do-it-all BB Cream formula; a full coverage liquid Healthy Foundation infused with anti-aging superfruits, or a Powder Foundation makeup with skin purifying Eucalyptus to keep your complexion fresh all day.

Whether you want barely there, sheer makeup, medium coverage or full coverage, we have the coverage you're looking for. We also give you a variety of different finishes: dewey, satin or matte. But one thing all 100% PURE® foundations have in common is that every formula is healthy, good for your skin and full of beneficial nutrients. Our foundations include organic aloe juice, a superstar ingredient for soothing and hydrating skin. The aloe juice makes these liquid highlighters light, spreadable, and refreshing.

100% PURE® foundations incorporate skincare benefits. Now, that's what we call “high-performance foundation makeup”!

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Related blog post: How To Choose the Best Natural Foundation

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Try At Home

Try At Home For 7 Days

Take 7 days after delivery to decide what you'd like to keep. Just pay $2.99 to Try At Home.

Pay Later

We’ll place a hold on your card for the full order amount for the duration of your trial. You’ll be charged for the items you decide to keep.

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Try At Home FAQs.

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