Your Tote

Discount codes not valid on purchases using TryNow.

Donate Hand Sanitizer

We'll ship it to people in need!

Receive $84 gift FREE with purchase of $75 USD or more!

Free USA Domestic Shipping on $50+ | CA/UK/EU Shipping

Due to increased safety precautions, there are delays in shipping. Our delivery options are currently limited to standard shipping only.

primary
https://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v1596227222/products/1CSWF-PARENT/1CFPWF_Full_Coverage_Water_Foundation_ArmSwatchhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2019-elite-beauty/v1582045931/products/1CFPWFN1.0/1CFPWFN1.0_Full_Coverage_Water_Foundation_Neutral_1.0_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v1597195248/products/1CFPWFN1.0/1CFPWFN1.0_Full_Coverage_Water_Foundation_Neutral_1.0_Swatchhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2019-elite-beauty/v1582042819/products/1CFPWFC1.0/1CFPWFC1.0_Full_Coverage_Water_Foundation_Cool_1.0_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v1597191702/products/1CFPWFC1.0/1CFPWFC1.0_Full_Coverage_Water_Foundation_Cool_1.0_Swatchhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2019-elite-beauty/v1582048489/products/1CFPWFW1.0/1CFPWFW1.0_Full_Coverage_Water_Foundation_Warm_1.0_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v1597196005/products/1CFPWFW1.0/1CFPWFW1.0_Full_Coverage_Water_Foundation_Warm_1.0_Swatchhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2019-elite-beauty/v1582048924/products/1CFPWFW2.0/1CFPWFW2.0_Full_Coverage_Water_Foundation_Warm_2.0_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v1597196189/products/1CFPWFW2.0/1CFPWFW2.0_Full_Coverage_Water_Foundation_Warm_2.0_Swatchhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2019-elite-beauty/v1582046340/products/1CFPWFN2.0/1CFPWFN2.0_Full_Coverage_Water_Foundation_Neutral_2.0_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v1597195609/products/1CFPWFN2.0/1CFPWFN2.0_Full_Coverage_Water_Foundation_Neutral_2.0_Swatchhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2019-elite-beauty/v1582049779/products/1CFPWFW3.0/1CFPWFW3.0_Full_Coverage_Water_Foundation_Warm_3.0_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v1597196291/products/1CFPWFW3.0/1CFPWFW3.0_Full_Coverage_Water_Foundation_Warm_3.0_Swatchhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2019-elite-beauty/v1582050717/products/1CFPWFW4.0/1CFPWFW4.0_Full_Coverage_Water_Foundation_Warm_4.0_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v1597196425/products/1CFPWFW4.0/1CFPWFW4.0_Full_Coverage_Water_Foundation_Warm_4.0_Swatchhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2019-elite-beauty/v1582044714/products/1CFPWFC2.0/1CFPWFC2.0_Full_Coverage_Water_Foundation_Cool_2.0_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v1597192000/products/1CFPWFC2.0/1CFPWFC2.0__Full_Coverage_Water_Foundation_Cool_2.0_Swatchhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2019-elite-beauty/v1582051153/products/1CFPWFW5.0/1CFPWFW5.0_Full_Coverage_Water_Foundation_Warm_5.0_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v1597197030/products/1CFPWFW5.0/1CFPWFW5.0_Full_Coverage_Water_Foundation_Warm_5.0_Swatchhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2019-elite-beauty/v1582047628/products/1CFPWFO3.0/1CFPWFO3.0_Full_Coverage_Water_Foundation_Olive_3.0_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v1597199201/products/1CFPWFO3.0/1CFPWFO3.0_Full_Coverage_Water_Foundation_Olive_3.0_Swatchhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2019-elite-beauty/v1582045303/products/1CFPWFC3.0/1CFPWFC3.0_Full_Coverage_Water_Foundation_Cool_3.0_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v1597192111/products/1CFPWFC3.0/1CFPWFC3.0_Full_Coverage_Water_Foundation_Cool_3.0_Swatchhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2019-elite-beauty/v1582046765/products/1CFPWFN3.0/1CFPWFN3.0_Full_Coverage_Water_Foundation_Neutral_3.0_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v1597195697/products/1CFPWFN3.0/1CFPWFN3.0_Full_Coverage_Water_Foundation_Neutral_3.0_Swatchhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2019-elite-beauty/v1582051536/products/1CFPWFW6.0/1CFPWFW6.0_Full_Coverage_Water_Foundation_Warm_6.0_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v1597197572/products/1CFPWFW6.0/1CFPWFW6.0_Full_Coverage_Water_Foundation_Warm_6.0_Swatchhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2019-elite-beauty/v1582047917/products/1CFPWFO4.0/1CFPWFO4.0_Full_Coverage_Water_Foundation_Olive_4.0_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v1597199288/products/1CFPWFO4.0/1CFPWFO4.0_Full_Coverage_Water_Foundation_Olive_4.0_Swatchhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2019-elite-beauty/v1582047137/products/1CFPWFN4.0/1CFPWFN4.0_Full_Coverage_Water_Foundation_Neutral_4.0_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v1597195797/products/1CFPWFN4.0/1CFPWFN4.0_Full_Coverage_Water_Foundation_Neutral_4.0_Swatchhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2019-elite-beauty/v1582051761/products/1CFPWFW7.0/1CFPWFW7.0_Full_Coverage_Water_Foundation_Warm_7.0_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v1597198719/products/1CFPWFW7.0/1CFPWFW7.0_Full_Coverage_Water_Foundation_Warm_7.0_Swatchhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2019-elite-beauty/v1582045590/products/1CFPWFC4.0/1CFPWFC4.0_Full_Coverage_Water_Foundation_Cool_4.0_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v1597192390/products/1CFPWFC4.0/1CFPWFC4.0_Full_Coverage_Water_Foundation_Cool_4.0_Swatchhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2019-elite-beauty/v1582051985/products/1CFPWFW8.0/1CFPWFW8.0_Full_Coverage_Water_Foundation_Warm_8.0_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v1597198858/products/1CFPWFW8.0/1CFPWFW8.0_Full_Coverage_Water_Foundation_Warm_8.0_Swatchhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/l_Badges:badges,w_0.3,y_-0.3,x_0.34,fl_relative,pg_name:2019-elite-beauty/v1582047414/products/1CFPWFN5.0/1CFPWFN5.0_Full_Coverage_Water_Foundation_Neutral_5.0_Primaryhttps://cdn.no-toxic.com/q_auto:best,f_auto,fl_lossy,w_auto,c_limit,dpr_auto/v1597195876/products/1CFPWFN5.0/1CFPWFN5.0_Full_Coverage_Water_Foundation_Neutral_5.0_Swatch

Fruit Pigmented® Full Coverage Water Foundation

  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free
  • Gluten free icon - Product Page Made in USA
Fruit pigmented® foundation plumps and hydrates skin with soothing aloe and toning green tea. Offers flawless full coverage with a satin, lightly dewy finish.
904 reviews

Select a color:

Neutral 1.0
Cool 1.0
Warm 1.0
Warm 2.0
Neutral 2.0
Warm 3.0
Warm 4.0
Cool 2.0
Warm 5.0
Olive 3.0
Cool 3.0
Neutral 3.0
Warm 6.0
Olive 4.0
Neutral 4.0
Warm 7.0
Cool 4.0
Warm 8.0
Neutral 5.0
$41.00 Wishlist

Try at home for 7 days. Powered by
Learn More

Watch Our Videos

Fruit Pigmented® Full Coverage Water Foundation
by Pure Community
Shop Community Looks

By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.


Reviews & Testimonials
Customer Reviews
4.6 Based on 904 Reviews
Write a Review Ask a Question
  • Reviews
  • Questions

Thank you for submitting a review!

Your input is very much appreciated. Share it with your friends so they can enjoy it too!

Filter Reviews:
  • color
  • products
  • skin
  • bottle
  • coverage
  • face
  • finish
  • foundation
  • makeup
  • ingredients
AM
08/11/2020
Athena M.
United States United States
The only one

This is the only foundation that matches the pinky color to my fair skin. I have acne too so I have to wear something extra on top of the bad ones when it flares up but the ordinary scars are covered just fine.

SL
08/11/2020
Scott L.
United States United States
Loved it

I was pleasantly suprised at hoe amazing this foundation worked . I also use the dewy primer. And foundation made it through my labor and delivery of my baby so that tells you something. You do have to layer for full coverage but it's so lightweight

CC
08/09/2020
Cindy C.
United States United States
Beautiful!

This foundation covers beautifully without feeling heavy, doesn’t crease , feels so soft on my skin leaves me with a glow, just perfect!

J
08/09/2020
Jenny
United States United States
Water Foundation

I seriously can not say enough good things about this foundation! I have it in the shade Warm 01. It has a nice dewy finish, but without looking like you've been sweating, just a lovely youthful glow. It's buildable which is nice for a more customizable coverage. Wonderful formula!! So happy I discovered it!! ❤

DP
08/07/2020
Dora P.
United States United States
INCREDIBLE foundation!

Excellent, I look forward to putting on my foundation ever day! It’s so smooth and my skin stays moist and supple. So happy I found this product and the entire line!

100% PURE Fruit Pigmented® Full Coverage Water Foundation Review

USE IT WITH

Continue Shopping →

Scroll Up

Try At Home

Try At Home For 7 Days

Take 7 days after delivery to decide what you'd like to keep. Just pay $2.99 to Try At Home.

Pay Later

We’ll place a hold on your card for the full order amount for the duration of your trial. You’ll be charged for the items you decide to keep.

Easy Returns

Don’t love it? Follow our easy return instructions.

Try At Home FAQs.

Final sale, discontinued items, and gift sets are not available for Try At Home.

Powered by TryNow
CLOSE