Your Tote

Continue Shopping →


Brightening Serum


Complete the package

Recommended Product: Dark Spot Remover
$41.00 Added!

Dark Spot Remover

Recommended Product: coffee bean eye cream
$26.00 Added!

Coffee Bean Caffeine Eye Cream

Brightening Serum
by Pure Community
Shop Community Looks

By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.

Reviews & Testimonials
Brightening Serum has a rating of 4.4 stars based on 101 reviews.

Customer Reviews

Based on 101 reviews
5 Star
4 Star
3 Star
2 Star
1 Star
Write a Review Ask a Question
  • Reviews (101)
  • Questions (0)

Thank you for submitting a review!

Your input is very much appreciated. Share it with your friends so they can enjoy it too!


I can already see a difference in my skin after only using this serum 4 times! I saw the first difference after the second time! It seems to instantly even and brighten my skin tone, and it leaves my face moisturized for a longer period of time than my face lotion does! I should also give a giant kudos that it comes in a Glass bottle and that the glass is totally opaque, so not only is there no plastic, but it keeps the product so much better than see through glass! Thank you 100 percent pure! I hope please that many more of your products will come in Glass or other plastic free packaging soon! It’s so important for the environment. The only reason I am not giving it 5 stars, and it’s likely my fault, is that I never know exactly how much of this to use, and I must have used too much the first time as I got white heads. (I haven’t yet since though) I have pretty regular skin that most of the time doesn’t feel dry and never gets oily, but I wanted to start using moisturizers and serums to help bring a glow and lessen some lines, and to prevent any damage in the future. Since my skin has been pretty good this is my first time using serums and perhaps a little reccomendation of ’generally one pump per application for normal to dry skin’ or a little guideline like that, even a general one, would be helpful. Because then we could go from that base line to match directions that we think fit our own skin. Otherwise, I love this brand and this serum is so far working so great!!!! I highly recommend it if you want a great moisture without getting oily and and your face getting a beautiful glow! My lines are hardly visible also! Thank you 100 percent pure! I’m loving it so far!

Seattle, WA

Love this product!

I love this serum! It dried quickly and makes my skins feel amazing. It has really helped with my acne as well. I would definitely recommend.


100% PURE

Hi Kelsey! Thanks for sharing your thoughts and so happy to hear that you are loving the serum!

Pismo Beach

Liquid Gold!

I adore it! I cant say enough about this product. Given to me as a gift, now I buy it every couple of months! It makes my skin look so hydrated and smooth! My boyfriend and friends always tell me how beautiful my skin is....get this, at 44! I look like I'm in my 30's! This serum helps keep it that way. :)

Zarrina J.

Love this serum.

I always buy this serum and my face loves this!


Finally! A product to hydrate my skin!

I have finally found a product that will hydrate my dry skin in the winter without making it oily. It is unbelievable how nourishing it is. It does brighten my skin and my friend complemented me on how my skin looked radiant. Please don't ever go away; I have had a hard time finding something to moisturize without breaking me out and this works!

Scroll Up