,"aggregateRating": { "@type": "AggregateRating", "ratingValue": 4.38, "reviewCount": 2080 }
×

100% PURE

To redeem your Purist Perks in the mobile app, simply log into your account and redeem your reward voucher and then copy and paste your discount code in the mobile app! Contact customerservice@ puritycosmetics.com for any assistance

Your Tote
Fruit Pigmented® Healthy Foundation
2080 reviews

Fruit Pigmented® Healthy Foundation

Full coverage fruit pigmented® liquid foundation with soothing aloe, antioxidant-rich superfruit oils, oil-absorbing rice powder, and a flawless matte finish.
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free
  • Gluten free icon - Product Page Made in USA

Select a color:

Alpine Rose
Créme
White Peach
Sand
Peach Bisque
Golden Peach
Toffee
Mousse
Cocoa
$48
Quantity 1 fl oz / 30 ml
$48
Wishlist
    • For Normal, Oily, Combination Skin Types
    • Full Coverage
    • Matte Finish

    Complexion-perfecting, full coverage and matte foundation enriched with antioxidant-packed superfruits, vitamins, and other skin-nourishing nutrients. Creamy liquid formula sets with a pristine matte finish for soft, velvety smooth skin. Gorgeous fruit pigments and rice powder deliver 100% opacity. Fruit Pigmented® Healthy Foundation for skin is ideal for absolute full coverage of dark circles or hyperpigmentation, controlled shine, and balanced excess oil.

    Coverage

    Product Coverage: Full

    Finish

    Product Finish: Matte
    Shade Chart
    1cffcar_primary
    Alpine Rose
    Fair with cool undertone
    1cffcc_primary
    Créme
    Fair with warm undertone
    1cffcwp_primary
    White Peach
    Light with warm undertone
    1cffcs_primary
    Sand
    Light medium with neutral undertone
    1cffcpb_primary
    Peach Bisque
    Medium with olive undertone
    1cffcgp_primary
    Golden Peach
    Medium tan with warm undertone
    1cffct_primary
    Toffee
    Tan with neutral undertone
    1cffcm_primary
    Mousse
    Tan dark with warm undertone
    1cffco_primary
    Cocoa
    Deep with neutral undertone
    Directions
    This matte formula can dry quickly, so apply in sections for best results. Start with forehead, cheeks, and chin. Blend outwards using clean and slightly damp Non-Latex Makeup Blender, or with a Cruelty Free Kabuki Brush for an ultra matte finish.
    Size
    1 fl oz / 30 ml
    Source
    Made in USA
  • Every ingredient we use is beneficial, here are a few:
    Product Page Key Ingredients: Goji Berry
    Goji Berry
    Goji Berry boosts collagen production and skin elasticity.
    Product Page Key Ingredients: Acai
    Acai
    Acai heals and protects with antioxidants.
    Product Page Key Ingredients: Coffee Cherry
    Coffee Cherry
    Coffee Cherry fights and lessens wrinkles.
    Product Page Key Ingredients: Elderberry
    Elderberry
    Elderberry clarifies skin and prevents fine lines.
    Product Page Key Ingredients: Mangosteen
    Mangosteen
    Mangosteen tightens skin and lessens wrinkles.

    Complete list of ingredients:

    Aloe Barbadensis (Organic Aloe Juice) Leaf Extract*, Oryza Sativa (Rice) Starch, Titanium Dioxide, Zinc Oxide, Extracts of Prunus Persica Fruit (Peach), Prunus Armeniaca Fruit (Apricot), Theobroma Cacao (Cocoa Bean) and Lycium Barbarum Fruit (Goji Berry), Euterpe Oleracea Pulp (Acai) Oil, Punica Granatum Fruit Extract (Pomegranate Oil), Tocopherol (Vitamin E), Euphorbia Cerifera (Candelilla) Wax, Extracts of Camelia Sinensis Leaf Ferment (White Tea), Coffea Arabica (Coffee Cherry), Aristotelia Chilensis (Maqui Berry), Vitis Vinifera Skin (Muscadine Grape), Garcinia Mangosteen Peel (Mangosteen), Malpighia Punicifolia Fruit (Acerola), Sambucus Canadensis (Elderberry), Citrus Grandis (Grapefruit) Seed, Lonicera Caprifolium Flower and Lonicera Japonica (Honeysuckle) Flower Extract *Certified Organic

    Ingredient Glossary

    Natural ingredients may vary in color and consistency

Reviews & Testimonials

Customer Reviews
4.4 Based on 2,066 Reviews
5 ★
67% 
1391
4 ★
16% 
323
3 ★
8% 
170
2 ★
5% 
103
1 ★
4% 
79
Customer Photos
Write a Review Ask a Question

Thank you for submitting a review!

Your input is very much appreciated. Share it with your friends so they can enjoy it too!

Filter Reviews:
  • foundation
  • skin
  • coverage
  • color
  • shade
  • face
  • makeup
  • ingredients
  • Pure
  • formula
M
09/11/2022
Manpreet
United States United States

Good product

I want to know the expiration of my foundation that I buy last year

TE
09/09/2022
Tracy E.
United States United States

Fruit Pigment Heathy Foundation - Golden Peach

Love the coverage and lasts all day with minimal shine breakthrough. Also doesn’t settle around my nose and very little settling in my facial lines.

T
08/29/2022
Tiff
United States United States

Too dark

I wanted to love it. I went with toffee per their advice and it is way too dark.

08/30/2022

100% PURE

Hi Tiff! Thank you so much for your review— we truly appreciate it! Sorry to hear that the product is not working out for you! We do have a really great return policy. A Customer Service representative will be in touch with you with more details.

JA
08/17/2022
Jada A.
United States United States

Excellent product

Excellent liquid foundation. Only thing is they were sold out in my shade so I had to get the darker one .. but I’m still enjoying it . It applies wonderfully and feels silky smooth.

CE
08/12/2022
Caitlin E.
United States United States

Great coverage

Great coverage without being dried out. I use this on the cheeks over the tinted moisturizer for a more evening look. This is a great product.

Fruit Pigmented® Healthy Foundation
by Pure Community
Shop Community Looks

By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.


Customer Reviews
4.4 Based on 2,066 Reviews
5 ★
67% 
1391
4 ★
16% 
323
3 ★
8% 
170
2 ★
5% 
103
1 ★
4% 
79
Customer Photos
Write a Review Ask a Question

Thank you for submitting a review!

Your input is very much appreciated. Share it with your friends so they can enjoy it too!

Filter Reviews:
  • foundation
  • skin
  • coverage
  • color
  • shade
  • face
  • makeup
  • ingredients
  • Pure
  • formula
M
09/11/2022
Manpreet
United States United States

Good product

I want to know the expiration of my foundation that I buy last year

TE
09/09/2022
Tracy E.
United States United States

Fruit Pigment Heathy Foundation - Golden Peach

Love the coverage and lasts all day with minimal shine breakthrough. Also doesn’t settle around my nose and very little settling in my facial lines.

T
08/29/2022
Tiff
United States United States

Too dark

I wanted to love it. I went with toffee per their advice and it is way too dark.

08/30/2022

100% PURE

Hi Tiff! Thank you so much for your review— we truly appreciate it! Sorry to hear that the product is not working out for you! We do have a really great return policy. A Customer Service representative will be in touch with you with more details.

JA
08/17/2022
Jada A.
United States United States

Excellent product

Excellent liquid foundation. Only thing is they were sold out in my shade so I had to get the darker one .. but I’m still enjoying it . It applies wonderfully and feels silky smooth.

CE
08/12/2022
Caitlin E.
United States United States

Great coverage

Great coverage without being dried out. I use this on the cheeks over the tinted moisturizer for a more evening look. This is a great product.

BEFORE YOU CHECKOUT

Unlock Free Samples

GET 2 FREE SAMPLES WITH ANY $25 PURCHASE.

Hand Sanitizer Gel Sample Packet

Available in US only. Unavailable for expedited shipping.

primary

Hand Sanitizer Gel Sample Packet

Fragrance-free gel sanitizer that helps reduce disease-causing bacteria while providing lasting hydration with aloe vera juice.

See full product

Kelp & Mint Shampoo Sample Packet

primary

Kelp & Mint Shampoo Sample Packet

Hydrating and invigorating shampoo gently purifies while adding bounce, body, and luster. Kelp thickens and strengthens while seaweed collagen adds shine.

Burdock & Neem Shampoo Sample Packet

primary

Burdock & Neem Shampoo Sample Packet

Purifying formula unclogs pores, stimulates circulation, and alleviates dryness, itching, and flaking. With added hydration for healthier scalp and hair.

See full product

Multi Vitamin Serum Sample Packet

primary

Multi Vitamin Serum Sample Packet

[empty]

Hydra Drench Cream Sample Packet

primary

Hydra Drench Cream Sample Packet

[empty]

Green Tea EGCG Cream Sample Packet

primary

Green Tea EGCG Cream Sample Packet

[empty]

Blood Orange Shower Gel Sample Packet

primary

Blood Orange Shower Gel Sample Packet

[empty]

2nd Skin Foundation: Shade #3 Sample Packet

primary

2nd Skin Foundation: Shade #3 Sample Packet

[empty]

2nd Skin Foundation: Shade #4 Sample Packet

primary

2nd Skin Foundation: Shade #4 Sample Packet

[empty]

2nd Skin Foundation: Shade #5 Sample Packet

primary

2nd Skin Foundation: Shade #5 Sample Packet

[empty]

Tinted Moisturizer: Golden Peach Sample Packet

primary

Tinted Moisturizer: Golden Peach Sample Packet

[empty]

Tinted Moisturizer: Peach Bisque Sample Packet

primary

Tinted Moisturizer: Peach Bisque Sample Packet

[empty]

Tinted Moisturizer: White Peach Sample Packet

primary

Tinted Moisturizer: White Peach Sample Packet

[empty]

Tinted Moisturizer: Sand Sample Packet

primary

Tinted Moisturizer: Sand Sample Packet

[empty]

Mattifying Primer Sample Packet

primary

Mattifying Primer Sample Packet

[empty]

Charcoal Clay Cleanser Sample Packet

primary

Charcoal Clay Cleanser Sample Packet

[empty]

See full product

2nd Skin Foundation: Shade #2 Sample Packet

primary

2nd Skin Foundation: Shade #2 Sample Packet

[empty]

Luminous Primer Sample Packet

primary

Luminous Primer Sample Packet

[empty]

X