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Why Superfruits Are More Than a Buzzword

Superfruits are mega multitaskers for healthy, more youthful skin in our natural makeup and skin care

Written by: 100% PURE ®

Want to know about the best antioxidant skin care to give your skin all the nutrient support it needs? Today on the blog we’re talking about superfruits in skin care – what they do for our skin, how they work, and where to find them.

What Counts as a Superfruit?

First, let’s rewind a little bit. Just what is a superfruit? Not all fruits in the produce section are made equal, and even switching to organic doesn’t make a difference in this case. A superfruit refers to any fruit packed with antioxidants, nutrients, and vitamins making the fruit even healthier for you than the average apple or orange.

There is one superstar superfruit that most of us already know and love, and that’s acai. This little berry popped into popularity and has been in every powdered supplement and smoothie bowl since. The reason that people can’t stop loving acai berries is because of all the nutrient power they contain! That’s why we decided to harness the power of superfruits for our skin care and beauty products -- because of the boundless benefits superfruits have on skin.

How Superfruits Affect Your Skin

Some of you may have wondered, what is a superfruit and what are some of their key benefits for skin?

The most notable for skin care is that superfruits contain antioxidants. Antioxidants are detoxifying for the skin. Think about this – each day just doing simple things like taking the train into work or putting in that work on the stair master, our skin can be exposed to toxins and damage. Damage can come from pollutants in the environment, sun exposure, and these harmful free radicals are also emitted from our own bodies as well.

Unfortunately, we can’t get rid of free radicals completely, but we can use the power of antioxidants to counteract the damage they can cause. Superfruits contain the antioxidants we need to make this happen. Here are some of the ways they can impact skin:

Reduce fine lines and wrinkles
As our skin cells age, our skin’s ability to remain supple, smooth and elastic becomes compromised. Aging skin has a harder time fighting free radicals and inflammation, so wrinkling and lines become more apparent. Consuming or topically applying antioxidants from superfruits can help repair the damage caused by free radicals, help boost collagen production in the skin, and contribute to tighter, smoother looking skin over time.

Counteract sun damage and fade age spots
Harmful UV rays are one of the most common and most potent sources of free radical damage. While the sun can cause clumps of pigment to gather on the skin’s surface (think age spots and freckles), antioxidants from superfruits use powerful vitamins to tone and blast away uneven complexion for smoother and more youthful looking skin.

Fight acne
One added bonus of antioxidants is that many of them contain anti-inflammatory and antibacterial qualities. While the causes of acne can include stress, poor lifestyle or diet, and that dreaded time of the month, many cases of acne can be treated with antioxidants.

So how can superfruits help acne? Antioxidants, like the ones found in abundance in superfruits, are antimicrobial and antibacterial. That means they can fight the toxins and free radicals that can cause breakouts.

Which Superfruits Do We Use?

We’ll be honest… we definitely play favorites when it comes to superfruits. While we enjoy flings with a variety of them, here are our main squeezes:

This tart, red superfruit is packed with antioxidants that help keep our skin looking young and tight. Poms help with skin cell generation, meaning new skin faster and younger looking skin, too. In addition, pomegranates help to fight acne causing bacteria, even skin tone with their vitamin C content, and help fight sun damage.


Acerola is a tropical red fruit that looks like a cherry. It helps to hydrate skin, boost collagen production, fight skin damage with its rich concentration of B-vitamins, and contribute to a radiant skin tone.


Mangosteen is a superfruit that’s popular in its origin countries of Southeast Asia. For skin, it has natural antibacterial properties – that can help treat symptoms of acne – and anti-inflammatory compounds to calm eczema. With its powerful antioxidant properties, it’s also useful against signs of premature aging.

Are you noticing a theme in color for our favorite superfruits? In this case, red goes with everything. Rich red goji berries are another superfruit high in vitamin C for brightening the skin tone, reducing scarring and spotting and collagen support. They are also anti-aging and help contribute to tighter, smoother skin.


If there’s a vitamin out there, acai berries have got it. Acai berry skin benefits include detoxifying, anti-aging, brightening and hydrating.


Coffee Cherry
Coffee cherry is a superstar for fighting and reversing sun damage in skin. The naturally occurring caffeine in this fruit helps to constrict swollen and puffy skin, resulting in depuffed and calmed skin. This superfruit also helps to increase blood flow for better hydration and skin repair.

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100% PURE Superfruit Skin Care

While you could easily spot superfruits in nearly every skin care or makeup product we make, we’re going to focus on several of our favorites! We’re excited to announce the launch of our newest Superfruit Skin Care Collection. There are three new stars of the skin care show: our new Superfruit Cream, Superfruit Facial Oil, and Superfruit Balm.

Our new Superfruit Cream features acai oil, goji seed oil, aloe juice, and additional antioxidant-rich ingredients. It has a delectable, light, fruity fragrance, and a rich, creamy, whipped lotion texture. It’s perfect for quenching parched skin. The Superfruit Cream deeply nourishes with olive oil, avocado oil, and more.

We also love our new Superfruit Facial Oil. With the low comedogenic ratings of its ingredients, this oil is a great choice for any skin type. It features fruits like acai, goji, and mangosteen. These ingredients provide essential antioxidants to help protect against daily environmental stressors.

The Superfruit Facial Oil has a light, silky feel and the added bonus of seaberry. Seaberry, or sea buckthorn, is known for increasing hydration, reducing redness, and offering anti-inflammatory benefits to calm acne. Sign us up!

Our final offering from the new Superfruit Collection is the ultra-rich Superfruit Balm. This is our go-to when we have super dry skin. It features a light fruit-forward scent with floral base notes and a solid balm/salve texture that, when massaged into skin, instantly melts on contact.

The supple, luxurious Superfruit Balm is our top choice for skin that has been depleted by weather or daily environmental exposure. Packed with avocado oil, cranberry, blueberry, pomegranate, and other nutrient-rich ingredients, this balm supports increased hydration and reduced redness. Plus, shea butter and sea buckthorn (seaberry) promote relief for itchy or inflamed skin and encourage skin elasticity and radiance.

In addition to our new collection, check out our award-winning superfruit skin care below!


Acai Pulp Facial Scrub

This vegan, cruelty-free, and gluten-free scrub is one of the 100% PURE bestsellers, and even won a SELF 2018 Healthy Beauty Award. SELF looks at beauty, “through a lens of wellness,” so this product – which is packed with four different formulations of anti-aging acai extract, brightening goji fruit, and tightening organic coffee oil – is perfect for any natural beauty enthusiast looking for more youthful skin.


Superfruit Oil Nourishing Eye Cream

This eye cream is named for its high concentration of antioxidant rich ingredients. Pomegranate fights sun damage and evens skin tone. Acai oil provides hydration and potent anti-aging benefits, while acerola supports collagen production in skin.

100% PURE Superfruit Makeup

Fruit Pigmented Healthy Foundation

We don’t just put the good stuff in skin care products – we include it in our organic beauty products, too. This foundation contains all of our favorite superfruits: glow-boosting acerola, goji berry for supple and bouncy skin, coffee cherry and pomegranate for smoothing fine lines and wrinkles, and finally acai to protect the skin and feed it with nutrients during and after wear.


Fruit Pigmented Long Last Concealer with Superfruits

If you’re looking for a moisturizing natural concealer, this is it. Soothing florals rose, lavender and chamomile help with dry, itchy eyes while smoothing and collagen boosting coffee give us a bright and awake appearance.


Fruit Pigmented Pomegranate Oil Anti-Aging Lipstick

This richly pigmented, semi-shine finish lipstick is perfect for daytime or a night out. Pigments from tomatoes, grapes and raspberries provide rich color, while pomegranate oil and blueberry fruit condition the lips for a softer, plumper pout.

Love fruit pigmented® and cruelty-free skin care? Get more natural beauty guides and how-tos over on our blog!

We carefully hand-select products based on strict purity standards, and only recommend products we feel meet this criteria. 100% PURE™ may earn a small commission for products purchased through affiliate links.

The information in this article is for educational use, and not intended to substitute professional medical advice, diagnosis, or treatment and should not be used as such.

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