Your Tote

Continue Shopping →

Why Superfruits Are More than a Buzzword

Superfruits are mega multitaskers for healthy, more youthful skin in our natural makeup and skin care

Written by: 100% PURE®
Super Fruits

Want to know about the best antioxidant skin care to give your skin all the nutrient support it needs? Today on the blog we’re talking about superfruits in skin care – what they do for our skin, how they work, and where to find them.

What Counts as a Superfruit?

First, let’s rewind a little bit. What exactly is a superfruit? Not all fruits in the produce section are made equal, and even switching to organic doesn’t make a difference in this case. A superfruit refers to any fruit packed with antioxidants, nutrients, and vitamins making the fruit even healthier for you than the average apple or orange. There is one superstar superfruit that most of us already know and love, and that’s acai. This little berry popped into popularity and has been in every powdered supplement and smoothie bowl since. The reason that people can’t stop loving acai berries is because of all the nutrient power they contain! That’s why we decided to harness the power of superfruits for our skin care and beauty products -- because of the boundless benefits superfruits have on skin.

How Superfruits Affect Your Skin

What are some of the key benefits of superfruits for skin? The most notable for skin care is that superfruits contain antioxidants. Antioxidants are detoxifying for the skin. Think about this – each day just doing simple things like taking the train into work or putting in that work on the stair master, our skin can be exposed to toxins and damage. Damage can come from pollutants in the environment, sun exposure, and these harmful free radicals are also emitted from our own bodies as well. Unfortunately, we can’t get rid of free radicals completely, but we can use the power of antioxidants to counteract the damage they can cause. Superfruits contain the antioxidants we need to make this happen. Here are some of the ways they can impact skin:

Reduce fine lines and wrinkles

As our skin cells age, our skin’s ability to remain supple, smooth and elastic becomes compromised. Aging skin has a harder time fighting free radicals and inflammation, so wrinkling and lines become more apparent. Consuming or topically applying antioxidants from superfruits can help repair the damage caused by free radicals, help boost collagen production in the skin, and contribute to tighter, smoother looking skin over time.

Counteract sun damage and fade age spots

Harmful UV rays are one of the most common and most potent sources of free radical damage. While the sun can cause clumps of pigment to gather on the skin’s surface (think age spots and freckles), antioxidants from superfruits use powerful vitamins to tone and blast away uneven complexion for smoother and more youthful looking skin.

Fight acne

One added bonus of antioxidants is that many of them contain anti-inflammatory and antibacterial qualities. While the causes of acne can include stress, poor lifestyle or diet, and that dreaded time of the month, many cases of acne can be treated with antioxidants. Antioxidants, like the ones found in abundance in superfruits, are antimicrobial and antibacterial. That means they can fight the toxins and free radicals that can cause breakouts.

Pomegranate Seed

Which Superfruits Do We Use?

We’ll be honest… we definitely play favorites when it comes to superfruits. While we enjoy flings with a variety of them, here are our main squeezes:


This tart, red superfruit is packed with antioxidants that help keep our skin looking young and tight. Poms help with skin cell generation, meaning new skin faster and younger looking skin, too. In addition, pomegranates help to fight acne causing bacteria, even skin tone with their vitamin C content, and help fight sun damage.

Acerola Cherry


Acerola is a tropical red fruit that looks like a cherry. It helps to hydrate skin, boost collagen production, fight skin damage with its rich concentration of B-vitamins, and contribute to a radiant skin tone.


Are you noticing a theme in color for our favorite superfruits? In this case, red goes with everything. Rich red goji berries are another superfruit high in vitamin C for brightening the skin tone, reducing scarring and spotting and collagen support. They are also anti-aging and help contribute to tighter, smoother skin.

Acai Berries


If there’s a vitamin out there, acai berries have got it. Acai berry skin benefits include detoxifying, anti-aging, brightening and hydrating.

Coffee Cherry

Coffee cherry is a superstar for fighting and reversing sun damage in skin. The naturally occurring caffeine in this fruit helps to constrict swollen and puffy skin, resulting in depuffed and calmed skin. This superfruit also helps to increase blood flow for better hydration and skin repair.

100% PURE Superfruit Skin Care

While you could easily spot superfruits in nearly every skin care or makeup product we make, let’s dive into just a few of our faves!

Self Beauty Award Acai

Acai Pulp Facial Scrub

This vegan, cruelty-free, and gluten-free scrub is one of the 100% PURE bestsellers, and even won a SELF 2018 Healthy Beauty Award. SELF looks at beauty, “through a lens of wellness,” so this product – which is packed with four different formulations of anti-aging acai extract, brightening goji fruit, and tightening organic coffee oil – is perfect for any natural beauty enthusiast looking for more youthful skin.

Super Fruits

Superfruit Oil Nourishing Eye Cream

This eye cream is named for its high concentration of antioxidant rich ingredients. Pomegranate fights sun damage and evens skin tone. Acai oil provides hydration and potent anti-aging benefits, while acerola supports collagen production in skin.

100% PURE Superfruit Makeup

Healthy Foundation

Fruit Pigmented Healthy Foundation

We don’t just put the good stuff in skin care products – we include it in our organic beauty products, too. This foundation contains all of our favorite superfruits: glow-boosting acerola, goji berry for supple and bouncy skin, coffee cherry and pomegranate for smoothing fine lines and wrinkles, and finally acai to protect the skin and feed it with nutrients during and after wear.


Fruit Pigmented Long Last Concealer with Super Fruits

If you’re looking for a moisturizing natural concealer, this is it. Soothing florals rose, lavender and chamomile help with dry, itchy eyes while smoothing and collagen boosting coffee give us a bright and awake appearance.

Juicy Pomegrante Lip

Fruit Pigmented Pomegranate Oil Anti-Aging Lipstick

This richly pigmented, semi-shine finish lipstick is perfect for daytime or a night out. Pigments from tomatoes, grapes and raspberries provide rich color, while pomegranate oil and blueberry fruit condition the lips for a softer, plumper pout.

Love fruit pigmented® and cruelty-free skin care? Get more natural beauty guides and how-tos over on our blog!

Older Post | Newer Post >



Scroll Up