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4 Benefits of a Serum Foundation

For featherlight feel and impeccable coverage

Written by: 100% PURE ®
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When it comes to makeup, few steps are as nuanced as foundation. Not only are there a ton of brands and foundation types to choose from, but foundation needs are unique for each individual. Some want full-coverage, while others love a lighter formula to keep skin texture looking more natural.

No matter your foundation preference, we can all agree that we want our makeup to look seamless – while improving the appearance of texture and tone, of course.

To showcase the innate beauty of your skin while perfecting your complexion, dip your toe into the world of serum foundation!


What Is Serum Foundation?

Serum foundations are emulsions of oil or silicone, which help them attain that characteristic weightlessness associated with a facial serum. In our commitment to clean and non-toxic ingredients, we ditched the silicones and created our Fruit Pigmented® 2nd Skin Foundation with olive squalene.

Olive squalane is a non-comedogenic emollient derived from olive oil, but it’s quite different from any kind of oil. Squalanes are thoroughly hydrogenated, making them infinitely more stable while improving their shelf quality in products.


Serum woman

Squalane acts similar to squalene, which is one of the main components in sebum: the natural oil created by our sebaceous glands to lubricate and moisturize the skin. In this way, you see how olive squalane helps create that “second skin” effect!

Another noteworthy thing about olive squalane is that while it’s still hydrating like most vegetable oils, it doesn’t have their fatty chains of triglycerides. As a result, it is significantly more lightweight and easier for the skin to absorb – meaning less pore clogging and more efficient moisturization.

Olive squalane delivers that same lightness to our 2nd Skin serum foundation. While squalane can help reintroduce water and moisture to the skin, you won’t have to worry about this serum foundation leaving an unwanted oily residue.

Plus, if you’ve used silicone-based serum foundation before, you may be all-too familiar with the streaky spreadability and pore-clogging side effects. We find that this isn’t so true when we use olive squalane as our base ingredient, because olive squalane makes the whole formula silkier and smoother.


2nd skin theme
How to Apply Serum Foundation

Serum-like foundations are designed to provide a velvety finish, without looking heavy or cakey.

However, because of their unique texture, you may experience a learning curve when first applying any serum foundation.

We recommend using a clean Non Latex Makeup Blender that’s been dampened and then squeezed to prevent dripping. A teardrop sponge will seamlessly blend foundation – whether liquid or cream – onto the canvas of your face.

Using the serum pipette, drop 2nd Skin Foundation onto the forehead, cheeks, nose, and chin. Blend outwards using your makeup sponge for a seamless satin finish. For areas that require full coverage, wait 30 seconds before applying a second layer.

PRO TIP: To address dark spots or blemishes, pair your serum-like foundation with a concealer or color corrector that looks and feels like a second skin.


4 Serum Foundation Benefits

Now that we’ve closely examined the ins and outs of serum foundations, let’s gush about how they work to keep your skin looking radiant! Here are 4 major benefits of using a serum foundation:


#1: Minimizes your morning beauty routine
When getting ready for the day, it’s important to moisturize and add SPF; for those with a hectic schedule, multitasking products are key. Serum foundations are often formulated to provide the skin with anti-aging benefits and moisturizing properties, while some types even offer SPF protection.


#2: Flawlessly Blends with Skin
If you’ve struggled with finding the right coverage in the past, you’re not alone. Full-coverage foundations can make dry skin types appear older or roughly textured, while tinted moisturizers may not provide oily skin with enough coverage to last all day.

Serum foundation could be considered a happy medium for all skin types because it provides medium coverage with a light, airy texture. This allows the formula to adhere to the skin, while also mimicking your skin’s natural appearance and texture.


#3: Offers Anti-Aging Benefits
Serum foundations are often formulated with anti-aging ingredients like resveratrol, which is a powerful antioxidant found in red wine. Resveratrol can help reduce appearances of redness in the skin, while lessening the appearance of sun damage.

Another great anti-aging ingredient found in some serum foundations is bamboo silica, which can help support collagen production while promoting a soft, seamless glow. It’s a featured ingredient in our Fruit Pigmented® 2nd Skin Foundation, helping to add a hint of velvety softness for a satin finish.


#4: Buildable Application
Serum foundation’s application may be a bit different from traditional foundations: for starters, you may have noticed that most are packaged in a glass bottle or jar with a traditional serum dropper.

While it may seem a little ‘extra’ to those used to basic foundation pumps, those who enjoy full control over coverage will rejoice. The supplied dropper (also called a ‘pipette’) offers users an extra degree of control, appealing to the highly buildable nature of serum foundation.

Thanks to that ultra featherlight texture and extra element of application control, it’s a lot harder to get a cakey or clumpy finish. So those looking for your perfect spring-to-summer formula: serum foundation is the perfect beauty base for summer!

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