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How to Choose the Correct Shampoo and Conditioner

Find the perfect natural hair care products for your hair type.

Posted on November 15, 2017
Written by: 100% PURE®
Glossy Locks Shampoo and Conditioner

A good hair day is a blessing, but a great hair day can be a complete game changer. Winter is just around the corner, and so are those pesky winter hair woes: split ends, dry strands, and overall lackluster color. This year, take charge against old man winter by banishing him back to the frosty north with 100% PURE natural hair care products! Harsh, stripping or toxin filled shampoos and conditioners should be the last thing you’re putting on your parched winter locks; nourish them with healing butters and oils for lasting hydration. Goodbye hat hair, sayonara sad winter buns, and adiós limp tresses. We’ll be tackling the top six reasons why you’re having a bad hair day every day, and what natural shampoos and conditioners are right for your hair type.

6 Reasons Why You’re Having a Bad Hair Day, Every Day

  1. Over-Washing

    Is your hair always squeaky clean, maybe even a little too clean? Regular hair washing helps stimulate growth and keeps hair follicles healthy, but there really is such a thing as over-washing your hair. You might not be ready to jump on the “no poo” wagon, but daily shampooing is stripping your hair of essential nutrients and natural oils. Find a balance of what works for you hair type; every other day, every three days...what you do with that new extra time, is totally up to you!

  2. Under-Washing

    The office jury is still out on the “no poo” trend: we’ve conducted tests and while it can work for some hair types, it can leave others feeling like a greasy hairball. While we do love that extra thirty minutes of snoozing instead of sudsing in the morning, on the other end of the spectrum, under-washing your hair is no joy either. Long periods of not shampooing your hair can lead to product and oil build up in your hair follicles, and can actually pause hair growth or even lead to dandruff. Find a happy balance for your shampoo schedule.

  3. Too Hot Water

    A steamy, hot shower on a chilly winter day is by far one of the best things in life. Warming your bones is great for the mind and soul, but can wreak havoc on your mane (skin, too!). Opt to turn the temp down when it’s time to wash your hair; the cooler water temperature will help retain much needed moisturize and help to fight frizz. If you’re ready to join the polar bear club, check out the benefits of taking a cold shower.

  4. Stress

    It’s not exactly breaking news that stress can have an adverse effect on our health, and it turns out it can also affect our hair. A recent study showed that stress shows up in our hair, tracking our stress levels as a tiny timeline, revealing long term exposure. High stress levels can lead to brittle, easily damaged hair. Whip out the squishy stress ball, whale sound track, or your favorite puppy pile video when you feel stress starting to bubble up inside. Ahh, that’s better.

  5. Hormones

    If there was one more thing to add to the wonderful list of changes caused by your monthly event, it’s that your hair tends to get greasier while on your period. That’s right, hormonal fluctuations during your menstrual cycle have been connected to increased hair oil production. While thankfully this isn’t proven to happen to everyone, this knowledge could help you preemptively attack that week of bad hair with a few extra shampoo sessions.

  6. Alcohol Based Products

    We’ll keep the alcohol in glasses, not our natural hair product ingredients, please. Alcohol in hair care products can dry out your delicate strands, and many conventional hair products use traditional alcohol in order to emulsify the product. We’d recommend avoiding any hair product that lists SD Alcohol 40, Ethanol, Propyl, or Isopropyl. While cetearyl alcohol might sound like it should be on that avoidance list, it’s actually a “fatty alcohol” that helps natural shampoo and conditioners move through your hair with ease. This vegetable derived ingredient doesn’t behave like the traditional drying alcohols that can strip and dry your strands.

100% Pure Natural Shampoo + Conditioner Formula Breakdown by Hair Concern

Have you ever looked up what’s really in your shampoo and conditioner? Once you begin researching all those hard to pronounce names on the ingredient list, you’ll find yourself spiraling down a terrifying rabbit hole of potential hair care dangers. Luckily, we’re here to give you a complete natural shampoo and natural conditioner guide, organized by each common hair concern. Conventional hair care products don’t stand a chance when going head-to-head to our natural hair care products, but sorry -- we couldn’t resist! 100% PURE’s hair care formulas don’t contain any petrochemicals, silicone, artificial fragrances, synthetic chemicals, toxic preservatives, parabens or any other unsafe ingredients.

Glossy Locks Grow More

If you have thin or thinning hair use:

Grow More Shampoo

Grow More Conditioner

Key Ingredients:

-Vitamin B3, B6

-Coffea Arabica (Green Coffee) Extract


Safe for Color Treated Hair: Yes

Vegan: Yes

Gluten Free: Yes

Our natural Grow More Collection was specially formulated to help reduce shedding while also stimulating new hair growth. Green coffee extract is used to help improve scalp circulation via caffeine, to reduce chance of clogged pores and the resultant follicle damage that can lead to hair loss. This natural hair care is perfect for deep scalp cleansing and clarifying. Our nourishing natural shampoo and conditioner will not strip or dehydrate but instead leave you with healthier, stronger and revitalized hair.

Review on Grow More Shampoo:

“I love the smell, and the way it makes me hair look and feel! Definite keeper. Sure, it's more pricey than drugstore shampoo, but you are paying for quality. Besides, a little goes a long way, AND it's more healthy to not wash your hair too often anyway. Recommend!”

-Emily K., Verified Buyer

Glossy Locks Glossing

If you have dull or dingy hair use:

Glossing Shampoo

Glossing Conditioner

Key Ingredients:

- Avocado Butter

- Seaweed Collagen

- Apple Cider Vinegar

Safe for Color Treated Hair: Yes

Vegan: Yes

Gluten Free: Yes

Are you looking for extra shine and vibrancy in your hair? Look no further than our Glossing Collection! Our natural shampoo and conditioner are fortified with natural nutrient rich ingredients like seaweed collagen to help improve the health of your hair. Luxurious avocado butter works its magic on your strands to help detangle and moisturize. Our shampoo and conditioner formulas do not contain any synthetic chemicals, artificial fragrances or chemical preservatives.

Review on Glossing Conditioner:

“This shampoo and conditioner are my family's favorite. It makes our hair feel soft, clean, very bouncy and manageable. And on top of all of that it definitely does make everyone's hair super glossy and healthy looking.”

- Monique B., Verified Buyer

Glossy Locks Moisture Drench

If you have dry or brittle hair use:

Moisture Drench Shampoo

Moisture Drench Conditioner

Key Ingredients:

- Seaweed Collagen

- Chamomile

- Horsetail

Safe for Color Treated Hair: Yes

Vegan: Yes

Gluten Free: Yes

Is your hair looking more like straw or dried spaghetti? If you answered yes, then you’re in need of our Moisture Drench Collection. Our fortified shampoo and conditioner formulas work to deeply restore much-needed hydration to thirsty locks, which are likely in need of some serious rehab with strengthening horsetail (it sounds tricky but it’s actually a plant). Don’t put your hair through anymore unnecessary stress with conventional, chemical shampoos and conditioners. Treat your hair right with natural ingredients that will soothe and moisturize.

Review on Moisture Drench Shampoo:

“Purchased the moisture drench shampoo and conditioner once I realized my current shampoo wasn’t as natural as I'd thought. True to its name this shampoo is all natural...worth every penny. I'd never paid this much for shampoo before but it's so worth it. My hair feels cleaner, smoother and healthier than it's ever been (even frizziness has gone down to the point where I can air dry my lob and not have to style it to tame it)!”

- Christine C., Verified Buyer

100% Pure Yuzu

If you have oily-prone hair use:

Yuzu & Pomelo Glossing Shampoo 13 oz

Yuzu & Pomelo Glossing Conditioner 13 oz

Key Ingredients:

- Flax Seed Oil

- Kelp

- Vitamin E

Safe for Color Treated Hair: Yes

Vegan: Yes

Gluten Free: Yes

Are you a citrus fanatic? Do you need a gentle cleanse for your oily-prone hair? Look no further than our Yuzu & Pomelo Glossing Collection. It’s a perfectly formulated trifecta of hydration, gentle cleansing, and boosted shine. Our natural shampoo and conditioner will leave your hair with bounce and extra vibrancy. Who doesn’t want healthy, stronger, and more resilient hair with a bonus citrus scent?

Review on Yuzu & Pomelo Glossing Shampoo 13 oz:

“My daughter purchased the sample shampoo and conditioner for me and I was amazed when I used it the first time. It left my hair so soft and doesn't make my hair a tangled mess while washing, I can easily run my fingers through it. I have normal to oily hair but it seems to control the amount of oil I've experienced in the past. I definitely recommend this wonderful shampoo and also the conditioner.”

- Veronica, Verified Buyer


If you have fine hair use:

Kelp & Mint Volumizing Shampoo 13 oz

Kelp & Mint Volumizing Conditioner 13 oz

Key Ingredients:

- Peppermint

- Plant Cellulose

- Kelp

Safe for Color Treated Hair: Yes

Vegan: Yes

Gluten Free: Yes

Does the scent of mint put a pep in your step? Us, too. Our invigorating Kelp & Mint Collection was developed for people with fine hair in mind; this super nourishing formula gives your lovely locks extra fullness, body and shine -- three major hair care solutions you’ve been looking for! The gentle zip from peppermint will help to stimulate your scalp, while kelp works on thickening your hair. Who knew that kelp could also add that perfect amount of shine? Did you know that peppermint oil can help stimulate hair growth?

Review on Kelp & Mint Volumizing Shampoo 13 oz:

“This is really one of my favorite products! I have really fine hair so I can't have a product that weighs it downs or leaves residue in my hair - this is lightweight and fresh! I love the clean scent!”

- Gigi R., Verified Buyer

honey coconut Shampoo and Moisturizer

If you have damaged hair use:

Honey & Virgin Coconut Shampoo 13 oz

Honey & Virgin Coconut Conditioner 13 oz

Key Ingredients:

- Virgin Coconut Oil

- Honey

- Kelp

Safe for Color Treated Hair: Yes

Vegan: No

Gluten Free: Yes

The holy grail: coconut oil! This multi-use wonder ingredient has been specifically added to our Honey & Virgin Coconut Collection to hydrate, hydrate and hydrate. Lather up your hair with this gem of the jungle for healthier, stronger and glossier locks. Our natural restorative formula will intensely nourish while transporting you to a tropical paradise. Your dry, damaged hair doesn’t stand a chance against the healing properties of coconut oil.

Review on Honey & Virgin Coconut Conditioner 13 oz:

“Better than any (ANY!) high-end salon conditioner. I panic each time I run low and even mix a tiny amount with almond oil to make a leave-in treatment/styling product.”

- Amanda T., Verified Buyer

burdockneem Shampoo and Conditioner

If you have a dry or itchy scalp use:

Burdock & Neem Healthy Scalp Shampoo 13 oz

Burdock & Neem Healthy Scalp Conditioner 13 oz

Key Ingredients:

- Rose Hydrosol

- Nettle

- Neem

Safe for Color Treated Hair: Yes

Vegan: Yes

Gluten Free: Yes

Do you suffer from a dry or itchy scalp? You have our deepest sympathies, and we’re here to tell you that better days lay ahead! If you get to the root of the problem (unhealthy scalp), you’ll be able to fix the bigger picture to achieve healthier hair. Our wonder ingredients like burdock, neem and rose hydrosol are all working together to help soothe and treat what’s ailing your scalp. Bonus: our natural shampoo and conditioners do not contain any harsh chemicals, sulfates, detergents or artificial fragrance which can lead to irritation.

Review on Burdock & Neem Healthy Scalp Shampoo 13 oz:

“My scalp doesn't itch any longer, my shedding has decreased a lot, my hair feels light and much cleaner than with the other products I had been using. It did take my scalp a little while to adjust...after about a week or so my scalp adjusted to the all natural products and I can go 2-3 days without needing to wash my hair (I have fine hair).”

- Erin H., Verified Buyer

Glossy Locks Repair

If you have over processed hair use:

Repair Shampoo

Repair Conditioner

Key Ingredients:

- Argan Oil

- Honey

- Avacado Butter

Safe for Color Treated Hair: Yes

Vegan: No

Gluten Free: Yes

Are you still looking for your natural shampoo and conditioner savior? Maybe you’ve been hitting the balayage too hard, or are trying to go for extra platinum blonde like our favorite dragon Mom. Well look no further, because this chemical-free shampoo and conditioner is just what the doctor ordered. It’s time to turn your distressed locks into #hairenvy, because this gentle formula is perfect for giving chemically treated hair a concentrated dose of moisturizing oils, vitamins and antioxidants. You’ll be back to smooth, healthy and hydrated locks in no time.

Review on Burdock & Neem Healthy Scalp Shampoo 13 oz:

“I switched from a popular conditioner to the repair conditioner, and immediately fell in love with it. It's not too heavy and after three uses my hair already stopped feeling like straw!”

- Rebekah M., Verified Buyer

The Gift of Beautiful, Healthy Hair

There are holiday gifts that will provide happiness for a few days or weeks, but there are only a few gifts that can provide happiness and health for a lifetime. Giving the gift of beautiful, healthy hair is a special present that will last forever. Who doesn't want gorgeous, shiny, and voluminous locks? Our natural hair care holiday sets are perfect for anyone who has hair (or fur) in your life. Conventional hair care products are touting beautiful hair benefits, but are delivering them through harsh chemicals, synthetic dyes and even formaldehyde. 100% PURE has carefully formulated each natural shampoo and natural conditioner to contain no petrochemicals, parabens or silicone. Suds and condition your hair with products that are made with the highest quality ingredients to naturally bring your hair to its fullest potential. Wondering which holiday hair care set is best for your secret Santa gift? Here’s a quick breakdown of each natural hair care gift that’s worth giving this holiday season.

coconut gift set

For the person on your list with dry hair…

Give the gift of smooth, moisturized strands with our Intensive Moisture Hair Care gift set.

burdock gift set Shampoo and Conditioner

For the person on your list with winter scalp woes…

Give the gift of healthier, happier hair with Burdock & Neem Healthy Scalp gift set.

volume gift set

For the person on your list with lackluster hair…

Give the gift of smooth, voluminous hair with our Kelp & Mint Volumizing hair gift set.

Are you looking for more hair tips and tricks? Check out our past hair blogs that will help you get your locks in tip-top shape:

3 Minute Beach-Inspired Hair How-To

10 Ways to Protect Hair in Hot Weather

Stay tuned for more 100% PURE skincare and makeup guides!

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