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Are You Washing Your Face Properly?

Answering your burning questions about how *exactly* you should be washing your face (with a natural face cleanser, of course)

Written by: 100% PURE®
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Washing your face may seem straightforward - but all too often, we forget that our skin is a fragile, living tissue that needs to be treated with care. At 100% PURE, we believe in using natural, skin-healthy ingredients capable of providing immediate results. We even have a natural face cleanser guide for choosing a healthy formula for your skin type!

But using natural products is only the first step in maintaining a clean and healthy skin regimen. In this article, we’ll discuss the most important do’s and don’ts of face cleansing, with advice from professional dermatologists.

Konjac2 What Are the Best Tools for Facial Cleansing?

When it comes to washing your face, your fingertips are the best tool you can use - provided that they’re clean! The American Academy of Dermatology warns against scrubbing your skin with harsh surfaces like washcloths and mesh sponges, which can irritate and damage your skin. Using a dermatologist-approved konjac sponge (like our Konjac Sponge in Charcoal) or facial cleansing brush is a different matter, as these tools are specifically made for face cleansing. However, you’ll still want to make sure that you’re gentle on your skin when using these tools. Dry or sensitive skin types may prefer using their fingers, but a lathered konjac sponge can be just as gentle.

What’s the Best Water Temperature?

According to dermatologists, very hot water can strip the skin of its natural oils, weakening its defensive barrier. This is very bad news for skin health, because the defensive barrier plays an important role in preventing skin damage from UV rays and other environmental aggressors. It also helps to defend your skin against irritants that could cause inflammation. We recommend rinsing your face with lukewarm water prior to cleansing, as this will help to open up your pores, and following up with cold water to seal your skin’s cuticle.

Cleansers Does Cleansing Remove Makeup?

Washing your face once with a conventional cleanser is unlikely to remove all of the makeup and/or sunscreen on your skin. Thoroughly removing makeup is incredibly important - as makeup residue that’s left on overnight can cause skin fatigue, clogged pores, and other skin concerns. We recommend removing your makeup thoroughly before cleansing your skin.

Should You Double-Cleanse?

Double-cleansing doesn’t just mean washing your face twice in a row: this Korean skin care ritual involves using an oil cleanser (or natural oil) followed by a water-based cleanser. This duo will ensure that dirt, makeup, and other grime get thoroughly dissolved and removed from your skin. It’s an especially good idea for anyone who wears heavy makeup or sunscreen.

We recommend choosing gentle double-cleansing products, such as a natural oil paired with a cream cleanser made for sensitive skin. Dermatologists recommend that you only double-cleanse once per day; preferably in the evening, to remove any residue leftover from your active day.

Fermented Rice Cleanser2 How Often Should You Cleanse?

Overwashing your skin can lead to dryness, inflammation, and a weakened defensive barrier. However, underwashing can cause dullness and acne, and could increase your risk of getting a skin infection. According to the American Association of Dermatologists, you should try to wash your skin once in the morning and once in the evening, and after sweating profusely. Sweat can irritate your skin, clog pores, and cause breakouts - so it’s important to cleanse your face as soon as possible after sweat-inducing activities like intense exercise.

Should You Massage Your Face?

Professional dermatologists often include facial massages in their skincare treatments in order to promote circulation throughout the skin tissue. While there are some claims that facial massage can also promote lymphatic drainage, these have yet to be proven by research. We recommend being skeptical of any massage technique that claims it will “slim down” your face. However, improved circulation could help boost your skin’s radiance. So if you have a couple minutes to spare in the shower or at the sink, we recommend giving yourself a gentle facial massage once or twice per week, during or after cleansing. To learn more about facial massage, we recommend checking out tutorials like this Ayurvedic massage tutorial.

It’s important to be gentle with your skin, both by selecting a natural face cleanser that works for your skin type, and by treating your skin with care. After cleansing, we recommend following up with the toner, serum, and/or moisturizer of your choice. Try mixing our versatile, hydrating Restorative Sea Culture Replenishing Serum and our antioxidant-packed Retinol Restorative Overnight Balm as a balanced skin treatment. Your pores should be open and primed to drink up the goodness!

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