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A User-Friendly Guide to Natural Cleansers

Kick-start your routine with serious cleansing power suited to your skin type!

Written by: 100% PURE®
Main

You wouldn’t polish a car before washing it, would you? It’s the same concept with your skin: an effective beauty routine starts with a smooth, deeply cleansed dermis. Before you try to reap the full benefits from your skin care products, focus on removing every impurity from your skin.

Sunscreen, sweat, excess oil, dirt, dust, pollution, makeup – a lot can accumulate on your face throughout the day! Skipping the natural face wash step will run you the risk of clogged pores, leading to unsightly blackheads and blemishes.

Before you run out and choose the first face wash you come across, know that not all cleansers are created equal. Many on the market use harsh and drying surfactants, petrochemicals as preservatives, and other unsavory ingredients.

We’ve committed ourselves to only clean and plant-based ingredients. We keep our makeup and skin care free of sulfates, toxic dyes, and artificial fragrances. We believe that the best face cleansers should be well balanced and gentle – not harsh – to be effective.


Woman Washing Face
Your Cleanser Needs Based on Your Skin Type

If you’re shopping for a natural face wash, the first step is knowing what your skin type needs to succeed. Choosing the wrong face wash can lead to breakouts, dry skin, and generally worsened skin symptoms. Here’s what you should be looking for in a natural face wash, based on your skin type:


DRY SKIN Cleanser Needs:
Ingredients that inject rich moisture and refreshing hydration into skin – skip the foaming cleansers.

OILY SKIN Cleanser Needs:
Ingredients that degrease the skin, regulate oil production, and can bond to and remove excess oils from skin.

COMBO SKIN Cleanser Needs:
Ingredients that both regulate oil and reinforce moisture.

ACNE-PRONE SKIN Cleanser Needs:
Ingredients that calm redness, soothe inflammation, and purify pores.

SENSITIVE SKIN Cleanser Needs:
Ingredients that will cleanse and replenish without stripping or irritating skin.

NORMAL SKIN Cleanser Needs:
Ingredients that keep skin in balance while reinforcing tone, texture, and hydration.

DULL SKIN Cleanser Needs:
Ingredients that regulate melanin production, slough away layers of dead skin, improve skin texture, and brighten skin tone.

AGING SKIN Cleanser Needs:
Gentle, non-stripping ingredients that encourage brightness, elasticity, moisture retention, and skin suppleness.


Why Use a *Natural* Face Wash?

Our natural face cleansers are made with gentle, concentrated nutrients for the skin. Each ingredient we use has a particular purpose and benefit for the skin. Forget those conventional cleansers made with harsh chemical surfactants and sulfates, or cheap fillers that only dilute the formula’s potency. We use ONLY ingredients which promote hydration, moisturization, and nourishment.


A Guide to Every 100% PURE™ Natural Face Wash
Pore Detox Cleanser

SKIN TYPES: Normal, oily, combination

Key Ingredients: Dandelion, Neem, Wheatgrass, Green Clay

This detoxifying cleanser is perfect for those seeking acne-fighting, pore-refining power. Just like the next cleanser on our list, this formula is a concentrated powder that’s activated by water. That means you can customize its potency and texture depending on your preference. Made with superfine colloidal oatmeal and baking soda, it gently massages and exfoliates the skin for an ultra thorough cleanse.

This herbal cleanser is packed with beneficial botanicals. Dandelion root purges toxins and debris from pores, while coneflower and lavender calm inflammation from acne breakouts. Antifungal and antibacterial properties from rosemary and tea tree oil purify pores to remove acne-causing bacteria.

The secret weapon in this powder cleanser is neem oil, a prevalent ingredient in traditional Chinese and Ayurvedic medicine. High in both antioxidants and fatty acids, neem oil helps protect the skin while gently exfoliating and calming. The finishing touch of French green clay keeps oily skin under control for reduced shine.


Lavender Powder Cleanser

SKIN TYPES: Normal, oily, combination

Key Ingredients: Lavender, Coconut Milk, Colloidal Oatmeal, Calendula

The soothing properties of lavender have been recorded for centuries, and in the modern world of skin care, its acne-fighting properties, along with its ability to cool down inflammatory skin conditions. For instance, studies such as this one suggest that lavender can keep eczema symptoms in check.

This unique powder formula features the gently exfoliating properties of baking soda and colloidal oatmeal, which can bring relief to irritated or congested skin. Green clay absorbs excess oil without leaving the skin feeling stripped or dry. A blend of calendula, geranium, coneflower, and chrysanthemum flowers are designed to deeply soothe and purify normal to acne prone skin.

The addition of coconut milk helps to soften the skin with rich fatty acid content, while supporting healthy collagen levels with an abundance of vitamin C. Flaxseed oil supports hydration with high levels of omega-3 fatty acids, and can be especially helpful for those with rosacea and sensitive skin.


Charcoal Cleanser Promo

SKIN TYPES: Combo, oily, normal

Key Ingredients: Bamboo Charcoal, Activated Charcoal Powder, Brazilian Black Kaolin Clay

The benefits of activated charcoal are no secret – in fact, its homeopathic uses date all the way back to ancient Egypt. In 1811 chemist Michel Bertrand survived a dose of poison by ingesting the black powder. Charcoal has intense detoxifying power, which is why we’ve made it the star of this natural face wash.

Made in a base of oil-regulating lemon water, this cleanser also uses Brazilian black kaolin clay to cut down on grease. These two ingredients are especially powerful degreasers, and will help regulate oil production in oily skin types. We’ve also added organic glycerin to ensure moisture retention and help reduce the appearance of fine lines.


Fermented Rice Cleanser Solo

SKIN TYPES: Dull, normal, aging

Key Ingredients: Licorice, Sake, Pineapple

This facial cleanser brightens and refreshes dull skin for a more youthful glow. Skin that has lost its luster due to dryness, diet, age, or environmental damage will benefit from this rejuvenating formula.

This cleanser is packed with natural skin care lighteners like licorice, sake (fermented rice water), mulberry, papaya, and pineapple. You won’t have to choose between using harsh, synthetic bleaches that can cause long-term damage or getting brighter skin. This cleanser helps you avoid those toxic bleaches, while both brightening and hydrating skin.


Tea Tree Cleanser Promo Solo

SKIN TYPES: Acne-prone, oily

Key Ingredients: Tea Tree, Willow Bark, Parsley

Instead of exposing tender, inflamed skin to a stripping acne cleanser, opt for antibacterial and antifungal herbs to soothe suffering skin. Tea tree oil is anti-inflammatory, antimicrobial, antiviral, antifungal, antiseptic, and antibacterial. That means it can calm redness, swelling, and irritation caused by acne.

Willow bark naturally contains salicin, the source of the synthetically made salicylic acid. This natural version of the popular anti-acne ingredient can gently exfoliate skin, in order to clean pores and remove dead skin cells. Antibacterial herbs like parsley, rosemary, and neem are all included as acne bacteria-killing backup in this seriously purifying anti-acne cleanser.


Creamy Argan Oil Cleanser

SKIN TYPES: Dry, normal, aging, sensitive

Key Ingredients: Aloe Juice, Argan Oil, Blood Orange, Honey

This fan favorite cleanser is one of our original formulas for deeply cleansing any skin type. Argan oil is a dry oil, meaning it won’t leave skin feeling greasy. This ‘liquid gold’ oil provides many skin nourishing benefits, while being used to gently cleanse the skin.

Aloe vera juice helps to hydrate dry skin, while honey offers water-locking humectant properties and antibacterial benefits. Saponified coconut oil lightly foams to help wash away dirt, makeup, and impurities, while blood orange cuts through excess oil. Renewing vitamins C, E, and CoQ10 make this cleanser a secret-weapon for softening and brightening aging skin. This cleanser is suitable for any skin type, but is especially nourishing for dry skin.


Coconut Oil Cleansing Milk

SKIN TYPES: Dry, normal

Key Ingredients: Virgin Coconut Oil, Coconut Milk, Vanilla Planifolia

Inspired by the double cleansing method popularized in Korean beauty, this organic face wash is both a cleansing oil and moisturizing face wash. Coconut contains lauric acid, which is antibacterial for deep pore purifying. This cleanser can remove makeup while cleansing and softening skin, using only a few natural ingredients. Vanilla helps to tone the skin while giving this silky smooth cleanser a delectable scent.


Blood Orange Cleansing Balm

SKIN TYPES: All skin types, especially dry, aging, or sensitive

Key Ingredients: Avocado Oil, Olive Leaf Oil, Blood Orange Essential Oil

Made from rich oils of avocado, coconut, and olive leaf, this is unquestionably our most nourishing natural face cleanser. The abundant oil molecules in this skin softening balm are actually designed to bond with the oils in your skin. They help to remove excess oil while deeply, effectively cleansing. Olive leaf, coconut, and blood orange are also powerful antibacterials, meaning they can kill acne-causing bacteria when massaged into skin.

The real star here is blood orange essential oil, which is a natural degreaser that cuts through oil buildup on dirty skin. Polyglyceryl-3 Palmitate is a surfactant (cleansing agent) derived from coconuts. This ingredient breaks away dirt, makeup, and environmental debris to leave skin soft, supple, and thoroughly cleansed. This is our favorite natural face wash for removing even the most stubborn makeup, including stubborn waterproof mascara and shimmery eye shadow.


Rose Cleanser Petals

SKIN TYPES: All skin types, especially oily or combination

Key Ingredients: Rose Water, Glycerin, Cornflower Water

Our first-ever micellar water is deeply hydrating, gently moisturizing, and naturally mild. We infused this water-based cleanser with tiny oil molecules that bind to dirt, oil, and debris. Suspended in nutrient-dense, anti-inflammatory floral waters, these deep-sweep micelles flush away impurities for a super smooth, replenished complexion.

Rose water reigns for gentle hydration and cleansing, especially for sensitive skin. Cornflower water has anti-inflammatory properties to soothe redness and inflammation from acne, while calming and gently conditioning. Vegetable glycerin acts as a humectant to draw water into the skin even as you cleanse.

This formula is great for sweeping away sunblock, environmental toxins, and excess oil from makeup-free skin. Can also be used as a second-wave cleanser for full makeup looks or those practicing a Korean skin care routine.


How to Properly Wash Your Face

We recommend making your face washing a ritual, to keep skin feeling happy and healthy. First, nail down the correct frequency for cleansing; experts recommend morning and night, and after profuse sweating. Make sure to massage the cleansers deeply into the skin, to create a light lather and increase circulation. We love using our Charcoal Konjac Sponge to gently exfoliate even the most sensitive skin, and buff away dead skin cells.

PRO TIP: After cleansing, follow with a thorough application of toner. Toners will swipe away dead skin cells sloughed off during cleansing, and any loosened dirt or debris that was not fully rinsed.


Why We Don’t Make Facial Cleansing Wipes

Our commitment to 100% PURE ingredients prevents us from making certain popular items, like facial cleansing wipes. Makeup removing wipes are undoubtedly convenient, so we’re not surprised that our customers ask for them all the time. However, these products have not been made by us for a specific reason. There are no non-chemical preservatives for keeping wipes moist, which we believe would be safe enough for your skin.

We refuse to compromise on our commitment to your optimal skin health by using petrochemical preservatives. Every product we make goes through extensive testing processes, both in-house and by a third-party quality assurance team. This is to ensure that the product is safe, stable, pure, and potent. If a potential product cannot pass this rigorous testing phase, it won’t be sold.

The facial cleansing wipes found on the market today are highly preserved, and harsh to the skin. The synthetic chemical ingredients used in these wipes are likely to irritate and strip the skin, and may even leave unsightly bumps. That’s why we recommend using natural cleansers that have been formulated without the addition of synthetic chemicals, fillers, or chemical irritants.


Visit the skin care section of our blog for guides on things like eye cream, finding the perfect moisturizer, and choosing a natural toner!

We carefully hand-select products based on strict purity standards, and only recommend products we feel meet this criteria. 100% PURE™ may earn a small commission for products purchased through affiliate links.

The information in this article is for educational use, and not intended to substitute professional medical advice, diagnosis, or treatment and should not be used as such.

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