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Why We Say YES to Natural Hair Care Products

An in-depth guide for natural hair care, without the hair-harming chemicals

Written by: 100% PURE®
100% PURE Hair Products

When it comes to self-care, it can be hard to find products that have everything we need. Using natural hair care as an example, our ideal shampoo and conditioner needs to feature powerful natural ingredients. And high-quality performance. They also have to be soft on our wallets and sulfate-free. Oh, and they should also be scented with the perfect fragrance to leave our love interests repeatedly sniffing their pillows the next morning.

Let’s face it, stuffing all those requirements into a 13-ounce bottle is tough. That’s why 100% PURE is focused on creating the best natural hair products that are free of fluff for maximum potency. Today we’ll be doing a deep dive into hair health from the scalp up, to help you discover what your hair needs and why.

Glossy Locks Hair Product Collection

Scalp’s Honor: Why a Healthy Scalp Means Healthy Hair

A scalp is to hair is as soil is to plants, so naturally the scalp is where we often make our biggest hair blunders. What does your scalp say about your hair health? Do you suffer from severe dryness and itchiness? Are you blaming excess oil or greasy hair texture on infrequent washes? The connection between the scalp and hair isn’t as easy to notice as a blemish or reaction on our faces, but it is easier to address.

Each individual hair follicle grows through the scalp where it is coated by nourishing, scalp-produced oil (sebum) that can impact how healthy our hair looks and feels. Scalps that aren’t cleansed and exfoliated often enough, or scalps with skin concerns like dandruff and psoriasis, are all at risk for reduced hair growth.

All those morning sessions finding our souls on the cycle are great for our bodies, but skipping a full shampoo on the way out may be a mistake. Be sure to cleanse regularly to remove dirt, sweat, product buildup, and rinse out non-leave-in products. When all of these things collect on your scalp, your hair follicle and hair growth will pay the price. You can also put bae to work with the scalp scratcher to stimulate the scalp and help bring out the best your scalp has to offer.

100% PURE Pro-Vitamin B5 Smoothing Hair Serum

How to Get Healthier Hair

Don’t leave hair stranded! Now that we’ve addressed the scalp, time to move on to the strands. It’s no secret that different hair types require different hair treatments. We know that curls need extra juice, but did you know that each little twist and turn in a curly hair strand makes it harder for oil and nourishment to travel down the hair shaft from the scalp? That’s why natural hair care treatments like our Pro-Vitamin B5 Smoothing Hair Serum are essential to fully support healthy, shiny hair.

Fine hair is easily weighed down, and may require more frequent washing for the results you desire. As luxurious as a sudsy, bubbly lather feels, it can be damaging for hair if you’re using the wrong product. Competitors use sulfates in most hair products, which are generally utilized for cleansing. But sulfates are super damaging, and can leave our hair feeling stripped and weak.

detergents and sulfates

Avoid Sulfates at All Costs

Sulfates (known as SLS on ingredient lists) also have a history of being bad for the environment. SLS often requires animal testing, and has been linked to long-term negative side effects impacting the eyes, lungs and skin. Worried you’ll miss the bubbles if you skip the sulfates? Instead, try out our Honey & Virgin Coconut Shampoo and Conditioner combo for a rich and creamy lather that won’t strip or stress your tresses. In this formula, we use saponified coconut oil, which is a fancy term that means we turn coconut oil into moisturizing soap. It acts and feels like a sulfate with the nutrition and results of softening, smoothing coconut oil. Now that’s a win-win!

100% PURE Kelp and Mint Hair Products

Use Natural Ingredients for Healthy Hair

100% PURE hair products focus on plant infusions and wholesome floral and nut oils that create results you can see and feel. For example, our Kelp & Mint Volumizing Conditioner is great for those with dry hair or itchy scalps. Kelp and peppermint essential oil help soothe and balance for a happier scalp and longer lasting blowouts. The light rose water and mint infusion help to soothe any dryness or itchiness on the scalp. Hydrating ingredients like aloe juice and coconut oil to provide nourishment where it is desperately needed.


Dry and itchy scalps are often accompanied by fine or thinning hair. Rediscover luxurious locks with our vegan Grow More Shampoo. Orange fiber helps to thicken and strengthen strands. Coffee extract helps to drive oxygen and blood flow to the scalp for faster, more visible growth. In combination with all the strengthening and boosting B-vitamins in this formula, look forward to massive 80’s hair, minus the frizz and bad styling.

bed of seaweed

If your hair is in need of heavy hydration, mix it up by combining our Grow More Shampoo with our Moisture Drench Conditioner. This is the perfect ending to a ‘treat yourself’ shower moment. This conditioner is infused with seaweed collagen. This ingredient is an antioxidant which contributes to a healthier scalp. Collagen also eliminates dryness, split ends, and brittle hair by pumping hair full of the moisture it needs.

How To Fix Damaged Hair

We won’t name names, but we see you over there with the high-heat blow dryer in one hand and the flat iron in the other. How our hair looks and behaves is almost a direct result of how we care for it – and unfortunately, heat, harsh coloring, and texture treatments work against us when it comes to maintaining strong, glossy hair with that perfectly smooth texture. Our Repair line is vegetarian and perfect for damaged hair of any type or length.


100% PURE Repair Conditioner formula features aloe vera juice for deeply penetrating hydration in the scalp and strands. This deep conditioning treatment also contains silky argan oil and rich avocado butter for hair repair. The fatty acids in this green fruit hydrate and protect against damage. Full of vitamins B and E, avocado fruit and oil helps to really protect and repair the hair, and gives hair cells the nutrients they need to properly develop. Avocados are also a great source of protein that help to rebuild stronger strands. In combination with lightweight and enriching argan oil, our Repair Conditioner is the perfect year-round hair rescue.

Not sure about your hair type? Check out our natural hair care concern guide. We explore the many unique hair concerns such as itchy scalp, over-processed hair, oily hair and more. You can see an in-depth guide on each hair care line offered by 100% PURE, and check out reviews from customers with the same hair type as you! See how well these natural hair products worked for them.

As you can see from our pure ingredients and easy to read ingredient lists, 100% PURE makes hair care simple. Hair care doesn’t have to be a foreign language. Our ingredients are healthy and natural (often things you can eat) because we know that the best natural hair products and healthier ingredients means a healthier you.

We carefully hand-select products based on strict purity standards, and only recommend products we feel meet this criteria. 100% PURE™ may earn a small commission for products purchased through affiliate links.

The information in this article is for educational use, and not intended to substitute professional medical advice, diagnosis, or treatment and should not be used as such.

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