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How to Choose the Correct Shampoo and Conditioner

Find the perfect natural hair care products for your hair type.

 Written by: 100% PURE®
100% PURE Main

A good hair day is a blessing, but a great hair day can be a complete game changer. Split ends, dry strands, zero volume, and overall lackluster color are all red flags that your hair isn’t having a great day (or week, month, year). It’s time to take charge against uncooperative strands with 100% PURE natural hair care products! Harsh, stripping, or toxin-filled shampoos and conditioners should be the last thing you’re putting on your distressed locks. Nourish them with healing butters and oils for lasting hydration. Goodbye hat hair, sayonara sad messy buns, and adiós limp tresses. We’ll be tackling the top six reasons why you’re having a bad hair day every day, and which natural shampoos and conditioners are right for your hair type.

6 Reasons Why You’re Having a Bad Hair Day, Every Day

  1. Over-Washing

    Is your hair always squeaky clean, maybe even a little too clean? Regular hair washing helps stimulate growth and keeps hair follicles healthy, but there really is such a thing as over-washing your hair. You might not be ready to jump on the “no poo” wagon, but daily shampooing is stripping your hair of essential nutrients and natural oils. Find a balance of what works for your hair type; every other day, every three days...what you do with that new extra time, is totally up to you!

  2. Under-Washing

    The 100% PURE office jury is still out on the “no poo” trend: we’ve conducted tests and while it can work for some hair types, it can leave others feeling like a greasy hairball. Everyone loves that extra thirty minutes of snoozing instead of sudsing in the morning, but on the other end of the spectrum, under-washing your hair is no joy either. Long periods of not shampooing your hair can lead to product and oil buildup in your hair follicles. This buildup can damage the follicle, lead to dandruff, and even pause or stop hair growth in that follicle. Find a happy balance for your shampoo schedule, and you won’t need to worry about losing clumps of hair from follicle buildup!

  3. Too Hot Water

    A steamy, hot shower after an exhausting day is by far one of the best things in life. Warming your bones is great for the mind and soul, but can wreak havoc on your mane (skin, too!). Turn the temp down when it’s time to wash your hair; the cooler water temperature will help retain much needed moisturize and help to fight frizz. If you’re ready to join the polar bear club, check out the benefits of taking a cold shower.

  4. Stress

    It’s not exactly breaking news that stress can have an adverse effect on our health, and it turns out it can also affect our hair. A recent study showed that stress shows up in our hair, tracking our stress levels as a tiny timeline, revealing long term exposure. High stress levels can lead to brittle, easily damaged hair. Whip out the squishy stress ball, crank up the spa station on Pandora, or queue up your favorite puppy pile video when you feel stress starting to bubble up inside. Ahh, that’s better.

  5. Hormones

    If there was one more thing to add to the wonderful list of changes caused by your monthly event, it’s that your hair tends to get greasier while on your period. That’s right, hormonal fluctuations during your menstrual cycle have been connected to increased hair oil production. While thankfully this isn’t proven to happen to everyone, this knowledge could help you preemptively attack that week of bad hair with a few extra shampoo sessions.

  6. Alcohol Based Products

    We’ll keep the alcohol in glasses, not our natural hair product ingredients, please. Alcohol in hair care products can dry out your delicate strands, and many conventional hair products use traditional alcohol in order to emulsify the product. We’d recommend avoiding any hair product that lists SD Alcohol 40, Ethanol, Propyl, or Isopropyl. While cetearyl alcohol might sound like it should be on that avoidance list, it’s actually a “fatty alcohol” that helps natural shampoo and conditioners move through your hair with ease. This vegetable derived ingredient doesn’t behave like the traditional drying alcohols that can strip and dry your strands.

Which Natural Shampoo and Conditioner Formulas Are Right for
Your Hair Type?

Have you ever looked up what’s really in your shampoo and conditioner? Once you start researching those hard to pronounce names on the ingredient list, you’ll find yourself spiraling down a terrifying rabbit hole of potential hair care dangers. Luckily, we’re here to give you a complete natural shampoo and natural conditioner guide, organized by each common hair concern. Conventional hair care products don’t stand a chance when going head-to-head to our natural hair care products, but sorry -- we couldn’t resist! 100% PURE’s shampoo and conditioner formulas don’t contain any petrochemicals, silicone, artificial fragrances, synthetic chemicals, toxic preservatives, parabens or any other unsafe ingredients.

Glossy Locks Grow More

Shampoo and Conditioner for THIN / THINNING hair:

Grow More Shampoo

Grow More Conditioner

Key Ingredients:

-Vitamin B3, B6

-Coffea Arabica (Green Coffee) Extract


Safe for Color Treated Hair: Yes

Vegan: Yes

Gluten Free: Yes

Our natural Grow More Collection was specially formulated to help reduce shedding while also stimulating new hair growth. Green coffee extract is used to help improve scalp circulation via caffeine, to reduce chance of clogged pores and the resultant follicle damage that can lead to hair loss. This natural hair care is perfect for deep scalp cleansing and clarifying. Our nourishing natural shampoo and conditioner will not strip or dehydrate but instead leave you with healthier, stronger and revitalized hair.

Review on Grow More Shampoo:

“I love the smell, and the way it makes me hair look and feel! Definite keeper. Sure, it's more pricey than drugstore shampoo, but you are paying for quality. Besides, a little goes a long way, AND it's more healthy to not wash your hair too often anyway. Recommend!”

-Emily K., Verified Buyer

Glossy Locks Glossing

Shampoo and Conditioner for DULL / DINGY hair:

Glossing Shampoo

Glossing Conditioner

Key Ingredients:

- Avocado Butter

- Seaweed Collagen

- Apple Cider Vinegar

Safe for Color Treated Hair: Yes

Vegan: Yes

Gluten Free: Yes

Are you looking for extra shine and vibrancy in your hair? Look no further than our Glossing Collection! Our natural shampoo and conditioner are fortified with natural nutrient rich ingredients like seaweed collagen to help improve the health of your hair. Luxurious avocado butter works its magic on your strands to help detangle and moisturize. Our shampoo and conditioner formulas do not contain any synthetic chemicals, artificial fragrances or chemical preservatives.

Review on Glossing Conditioner:

“This shampoo and conditioner are my family's favorite. It makes our hair feel soft, clean, very bouncy and manageable. And on top of all of that it definitely does make everyone's hair super glossy and healthy looking.”

- Monique B., Verified Buyer

Glossy Locks Moisture Drench

Shampoo and Conditioner for DRY / BRITTLE hair:

Moisture Drench Shampoo

Moisture Drench Conditioner

Key Ingredients:

- Seaweed Collagen

- Chamomile

- Horsetail

Safe for Color Treated Hair: Yes

Vegan: Yes

Gluten Free: Yes

Is your hair looking more like straw or dried spaghetti? If you answered yes, then you’re in need of our Moisture Drench Collection. Our fortified shampoo and conditioner formulas work to deeply restore much-needed hydration to thirsty locks, which are likely in need of some serious rehab with strengthening horsetail (it sounds tricky but it’s actually a plant). Don’t put your hair through anymore unnecessary stress with conventional, chemical shampoos and conditioners. Treat your hair right with natural ingredients that will soothe and moisturize.

Review on Moisture Drench Shampoo:

“Purchased the moisture drench shampoo and conditioner once I realized my current shampoo wasn’t as natural as I'd thought. True to its name this shampoo is all natural...worth every penny. I'd never paid this much for shampoo before but it's so worth it. My hair feels cleaner, smoother and healthier than it's ever been (even frizziness has gone down to the point where I can air dry my lob and not have to style it to tame it)!”

- Christine C., Verified Buyer

100% Pure Yuzu

Shampoo and Conditioner for OILY / GREASY hair:

Yuzu & Pomelo Glossing Shampoo

Yuzu & Pomelo Glossing Conditioner

Key Ingredients:

- Flax Seed Oil

- Kelp

- Vitamin E

Safe for Color Treated Hair: Yes

Vegan: Yes

Gluten Free: Yes

Are you a citrus fanatic? Do you need a gentle cleanse for your oily-prone hair? Look no further than our Yuzu & Pomelo Glossing Collection. It’s a perfectly formulated trifecta of hydration, gentle cleansing, and boosted shine. Our natural shampoo and conditioner will leave your hair with bounce and extra vibrancy. Who doesn’t want healthy, stronger, and more resilient hair with a bonus citrus scent?

Review on Yuzu & Pomelo Glossing Shampoo:

“My daughter purchased the sample shampoo and conditioner for me and I was amazed when I used it the first time. It left my hair so soft and doesn't make my hair a tangled mess while washing, I can easily run my fingers through it. I have normal to oily hair but it seems to control the amount of oil I've experienced in the past. I definitely recommend this wonderful shampoo and also the conditioner.”

- Veronica, Verified Buyer


Shampoo and Conditioner for FINE hair:

Kelp & Mint Volumizing Shampoo

Kelp & Mint Volumizing Conditioner

Key Ingredients:

- Peppermint

- Plant Cellulose

- Kelp

Safe for Color Treated Hair: Yes

Vegan: Yes

Gluten Free: Yes

Does the scent of mint put a pep in your step? Us, too. Our invigorating Kelp & Mint Collection was developed for people with fine hair in mind; this super nourishing formula gives your lovely locks extra fullness, body and shine -- three major hair care solutions you’ve been looking for! The gentle zip from peppermint will help to stimulate your scalp, while kelp works on thickening your hair. Who knew that kelp could also add that perfect amount of shine? Did you know that peppermint oil can help stimulate hair growth?

Review on Kelp & Mint Volumizing Shampoo:

“This is really one of my favorite products! I have really fine hair so I can't have a product that weighs it downs or leaves residue in my hair - this is lightweight and fresh! I love the clean scent!”

- Gigi R., Verified Buyer

honey coconut Shampoo and Moisturizer

Shampoo and Conditioner for DAMAGED hair:

Honey & Virgin Coconut Shampoo

Honey & Virgin Coconut Conditioner

Key Ingredients:

- Virgin Coconut Oil

- Honey

- Kelp

Safe for Color Treated Hair: Yes

Vegan: No

Gluten Free: Yes

The holy grail: coconut oil! This multi-use wonder ingredient has been specifically added to our Honey & Virgin Coconut Collection to hydrate, hydrate and hydrate. Lather up your hair with this gem of the jungle for healthier, stronger and glossier locks. Our naturally restorative formula will intensely nourish while transporting you to a tropical paradise. Your dry, damaged hair doesn’t stand a chance against the healing properties of coconut oil in a shampoo and conditioner.

Review on Honey & Virgin Coconut Conditioner:

“Better than any (ANY!) high-end salon conditioner. I panic each time I run low and even mix a tiny amount with almond oil to make a leave-in treatment/styling product.”

- Amanda T., Verified Buyer

burdockneem Shampoo and Conditioner

Shampoo and Conditioner for DRY / ITCHY SCALP:

Burdock & Neem Healthy Scalp Shampoo

Burdock & Neem Healthy Scalp Conditioner

Key Ingredients:

- Rose Hydrosol

- Nettle

- Neem

Safe for Color Treated Hair: Yes

Vegan: Yes

Gluten Free: Yes

Do you suffer from a dry or itchy scalp? You have our deepest sympathies, and we’re here to tell you that better days lay ahead! If you get to the root of the problem (unhealthy scalp), you’ll be able to fix the bigger picture to achieve healthier hair. Our wonder ingredients like burdock, neem and rose hydrosol are all working together to help soothe and treat what’s ailing your scalp. Bonus: our natural shampoo and conditioners do not contain any harsh chemicals, sulfates, detergents or artificial fragrance which can lead to irritation.

Review on Burdock & Neem Healthy Scalp Shampoo:

“My scalp doesn't itch any longer, my shedding has decreased a lot, my hair feels light and much cleaner than with the other products I had been using. It did take my scalp a little while to adjust...after about a week or so my scalp adjusted to all the natural products and I can go 2-3 days without needing to wash my hair (I have fine hair).”

- Erin H., Verified Buyer

Glossy Locks Repair

Shampoo and Conditioner for OVER-PROCESSED hair:

Glossy Locks Repair Shampoo

Glossy Locks Repair Conditioner

Key Ingredients:

- Argan Oil

- Honey

- Avocado Butter

Safe for Color Treated Hair: Yes

Vegan: No

Gluten Free: Yes

Are you still looking for your natural shampoo and conditioner savior? Maybe you’ve been hitting the balayage too hard, or are trying to go for extra platinum blonde like our favorite dragon Mom. Well look no further, because this chemical-free shampoo and conditioner is just what the doctor ordered. It’s time to turn your distressed locks into #hairenvy, because this gentle formula is perfect for giving chemically treated hair a concentrated dose of moisturizing oils, vitamins and antioxidants. You’ll be back to smooth, healthy and hydrated locks in no time.

Review on Glossy Locks Repair Conditioner

This conditioner does exactly what it says. It repairs dry and damaged hair. It works and works quickly. My hair is bouncy and healthy. It doesn’t weigh your hair down. Will purchase again!”

- Kathy D., Verified Buyer



Head To To Minis for DAMAGED hair/ DRY skin:

Honey & Virgin Coconut Shampoo

Honey & Virgin Coconut Conditioner

Coconut Nourishing Body Cream

Coconut Shower Gel

Key Ingredients:

- Virgin Coconut Oil

- Honey

- Kelp

Safe for Color Treated Hair: Yes

Vegan: No

Gluten Free: Yes

The skin and hair magic in this luxurious quartet: coconut oil! This hydrating holy grail ingredient has been specifically added to our Honey & Virgin Coconut Collection as a savior for dry skin or damaged hair. Suds up your hair and skin with this gem of the jungle for longer, stronger and sleeker strands. Our naturally restorative formulas in our tiny but mighty mini collection will intensely hydrate you from head to toe while transporting you to a tropical paradise. Your dry, damaged hair and skin doesn’t stand a chance against the healing properties of this tropical prize. And don’t forget to lather on the coconut body cream to seal in all that hydration and skin benefits!

Review on Head To Toe Minis:


Head to toe awesome! I love the smell and products!”

- Roni B., Verified Buyer


Don’t Stop at Shampoo and Conditioner

Choosing the right natural hair care team is obviously a big step towards #hairgoals. If you’re looking to take your hair game to the next level, start using a hair serum and hair oil (great for body use too) in your natural hair care regimen. Hair serums are designed to tame flyaways and act as a glossing agent for your hair. So if you’re loving your do’s ‘new you’ attitude, amplify those results with a smoothing hair serum!

Want more hair-inspired goodies? Check out our Hair Repair Rules for Winter and 4 Ways to Replenish Dry Hair with the upcoming cooler months! Stay tuned for more 100% PURE skincare and makeup guides!

We carefully hand-select products based on strict purity standards, and only recommend products we feel meet this criteria. 100% PURE™ may earn a small commission for products purchased through affiliate links.

The information in this article is for educational use, and not intended to substitute professional medical advice, diagnosis, or treatment and should not be used as such.

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