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Has Green Tea Met Its Match(a)?

Covering the best green tea products made with real matcha, and how this powdery green powerhouse differs from regular green tea

Written by: 100% PURE®
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Has matcha gotcha rethinking your cup of regular green tea? If that’s a nod, you’re well on your way to experiencing the skin-changing benefits of matcha. We’re shining a spotlight on the best green tea products made with real matcha, and sharing why you should be using matcha tea for maximum glow.


What Is Matcha, and Why Is Everyone Obsessed?

The editorial and social media buzz – matcha madness, if you will – over this deep-green powder powerhouse comes as no surprise. With promises to reduce inflammation and diminish signs of aging, this trendy ‘miracle’ ingredient is actually centuries old. Historically the ‘it’ beverage in China and Japan for hundreds of years, this finely ground form of green tea is experiencing a current revival in beauty and skin care.

Antioxidant-packed matcha is made from the naturally dried and finely crushed leaves of the Camellia sinensis plant, also used to produce all types of tea commonly enjoyed. When consuming matcha, you’re actually consuming the whole green tea leaf, as opposed to parts of the plant like you’ll find in regular green teas.

As if this trendy powder wasn’t special enough, it’s also grown and processed quite differently than green tea. The green tea plants for matcha are shade-grown for three to four weeks before harvest, with the stems and veins removed during processing. During shaded growth, the Camellia sinensis plant produces greater amounts of the powerful anti-aging antioxidant called EGCG, and a higher content of anti-inflammatory polyphenols called catechins. This minimal processing means its nutrient and antioxidant content is better preserved, and more concentrated.


The Benefits of Matcha for Health and Skin

You already know about our endless love for the benefits of green tea – the reason why you’ll find it in most of our products. Green tea has long been touted as a potent yet gentle antioxidant that's suitable for all skin types, including those with chronic skin conditions like rosacea and acne. With its shining reputation as a complexion game changer, it’s no wonder that the impressive benefits of green tea have other teas green with envy.

Alas, with its careful harvesting and rigorous processing methods, matcha is arguably a more potent alternative to conventional green tea. Boasting the same benefits of green tea – and then some – matcha is more highly concentrated, and therefore used for more intensive treatments. For this reason, we’ve selectively added matcha to an elite lineup of products – all of whom you’re about to meet!


Beauty Products Made with Real Matcha Green Tea

Ready to see our treasure-trove of the best green tea products made with real matcha, including our newest mega-matcha mask? Here are our top green beauty gems, including some fan-favorite green tea products!


Matcha Comparison

Matcha Mask
Our new Matcha Oat Milk Nourishing Mask gives dry, sun-damaged skin a matcha makeover. Made with the best matcha green tea, this water-activated powder mask is designed to rejuvenate sun-damaged skin. Chock-full of antioxidants and polyphenols, it can help skin feel softer while looking more balanced. Colloidal oatmeal locks in moisture so that your skin looks – and feels – smooth and radiant.

If you follow our brand, you know we’re committed to producing the highest quality products. Check out why this mask was no exception:

  • USDA certified-organic matcha

  • Farmed in Kyoto, Japan – one of the largest producing areas for the finest quality of green tea

  • Ground from the most tender green leaves into matcha powder form and purchased from Encha

  • Matcha certified by Ecocert


Basically, the Matcha Oat Milk Nourishing Mask is delivered right from farm to cup – or in this case, jar! The matcha in our mask is also non-GMO, meaning no pesticides or synthetic chemical fertilizers came near those precious green leaves.


Matcha Color Corrector
How did we get that beautiful green hue, you ask? We didn’t look much further than our regular morning matcha latte. The muted, emerald green was a match(a) made in heaven for our green color corrector! This dual-purpose natural makeup ingredient plays into our earlier color theory of balancing out red tones, while also giving skin a boost of anti-aging antioxidants and tightening pores with caffeine.


Bright Eyes Mask
Since eyes are the window to the soul, we’ll do anything to keep them looking their best. Our Bright Eyes Mask contains matcha green tea, yerba mate tea, and green coffee to create one highly-caffeinated treatment for your eyes. They also use a thirst-quenching blend of cucumber, hyaluronic acid, and aloe juice to replenish dehydrated skin cells with clean, crisp hydration.

The Bright Eyes Masks are made of a sustainable hydrogel material, composed of 95% organic aloe water and 5% plant cellulose. The mask itself works to intensely hydrate and deliver active ingredients onto the skin. The longer you leave the mask on your skin, the thinner the hydrogel mask becomes as the aloe water gets absorbed. Now you see it, now you don’t!


Matcha product
More Ways to Use Green Tea Every Day

Did we mention being in a committed relationship with green tea? Check out our other fan-favorite green tea products – sans matcha – that will have you as over the moon as we are!

  1. Caffeine and tannins in green tea help to shrink blood vessels around the eyes, making it a miracle for treating puffy eyes and dark circles. Our Coffee Bean Caffeine Eye Cream is packed with green tea and coffee for powerful skin depuffing and brightening action.

  2. The benefits of green tea for skin expand to your hair, too! Green tea leaf fibers are proven to stimulate hair growth, thanks to catechins and polyphenols stimulating cell turnover in hair follicles. We feature green tea fiber in our celebrated Green Tea Fiber Brow Builder, which fans cheekily refer to as “hair extensions for your eyebrows.”

  3. A powerful ingredient and skin care gem, EGCG is the most abundant and potent antioxidant in green tea. We feature this complexion game-changer in our Green Tea EGCG Concentrate Serum, which boasts a nutrient-dense formula that was specifically designed to soften your skin all while providing protection against environmental damage. This lightweight facial serum works behind-the-scenes, protecting your skin from free radicals caused by everyday pollutants.

  4. Finish your full green tea regimen with some replenishing, soothing moisture. Our Green Tea EGCG Concentrate Cream employs green tea oil, yerba mate, olive squalane, and potent rooibos. It’s a deeply nourishing treatment designed to counteract sun damage, dark spots, and free radicals. This nutrient-rich moisturizer softens and fortifies skin with key phytonutrients. EGCG, the potent antioxidant from green tea, protects against environmental damage.


Hopefully, you now have a better idea of how to enjoy the best green tea benefits with your skin care – not just your daily matcha latte! Interested in more beauty tips for soothing damaged skin and signs of aging? Check out our article on the top skin and health benefits of green tea!

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