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Vitamin C Serum - A Skin Care Essential for Brighter, Firmer Skin

A behind-the-scenes look at the science and benefits of this skin care phenomenon.

Written by: 100% PURE®
Vitamin C Serum

Citrus is an all-around health superstar, and it’s no secret. Try sipping an alkalizing citrus infused water, or using a skin brightening Vitamin C serum. You’ll get why we’re more than a little citrus obsessed. Vitamin C has a unique status as an anti-aging superstar. It’s the only collagen stimulator that also boasts powerful antioxidant properties. Skin care experts from around the world recommend Vitamin C as an essential ingredient in an anti-aging regime. This vitamin is so much more than a cold-buster in winter. It’s actually a potent topical vitamin, that you should add to your everyday regime ASAP. It’s time to give our Vitamin C Serum some much deserved airtime.

100% PURE Co Founder Susie Wang

Top 3 Skin Benefits of Vitamin C

Vitamin C has a broad spectrum of benefits. They include collagen stimulation and increased cell turnover, which means you’ll see a brighter skin tone as a result. It also provides protection against free-radical assailants (like UV rays and pollution), and reduction in hyperpigmentation. That makes Vitamin C a must have for fighting dark spots, dark circles, and blemishes.

1. Promotes collagen and elastin production: Collagen is a protein that keeps your skin looking firm and youthful. Vitamin C promotes collagen production, thus fighting against wrinkles and keeping your skin plump. Collagen production slows down when we reach about thirty years of age. But don’t stress -- Vitamin C can fight against that and trigger our bodies to produce more. Scared of crow’s feet around your eyes? Our version of Vitamin C is highly stable, so you can apply it around the delicate eye area. Our Multi-Vitamin + Antioxidants Potent PM Serum is a great PM wrinkle treatment, made without that nasty sting. Vitamin C also stimulates elastin production for that baby soft elasticity to your skin.

2. Prevents and diminishes age spots: Age spots, brown spots, sun spots - we want all of them off our faces. Vitamin C can help keep them away. Vitamin C is a powerful antioxidant that fights against free radical damage, helping to keep your skin spot-free.

3. Brightens your skin: We all want to have fun in the sun with that healthy glow. Vitamin C’s high antioxidant potential means healthier skin cell function and better moisture retention for glowing skin. In addition to enlivening skin with its antioxidant properties, Vitamin C also enhances a brighter complexion. It does this by working synergistically with Vitamin E The two vitamins increase protection against photoaging and cancer.

Why Use a Vitamin C Serum?

With these impressive anti-aging benefits in mind, we began incorporating naturally derived Vitamin C into our age-conscious formulas. Our Age Corrective Skin Care Guide takes you through the A to Z of healing and protecting mature skin cells. We’ve also given you the breakdown of the role vitamins play in age-corrective beauty.

Vitamin C is incredibly important for skin health. It acts as a potent antioxidant, with the ability to prevent and treat UV induced photodamage. With age and cumulative exposure to the elements, our skin cells become less efficient at processing damaged skin and pollutants. Enter our age-battling Vitamin C Serum! Our natural vitamin C serum is safe for all skin types (even sensitive skin). It’s a must-have in the quest for reduced fine lines and wrinkles, pores, and discoloration. We’ve packed our serum with ingredients that work synergistically with Vitamin C, to improve skin’s texture and appearance. Naturally, this baby is an MVP for aging skin and younger skin alike. Whatever your deal is, we’ve got your back.


What Makes Our Vitamin C Serum So Special?

Today we’re taking a closer look at our Vitamin C Serum formula. A critical piece of the #cleanbeauty movement is asking questions about what you’re putting on your face. In the spirit of transparency, we’re offering up the ins-and-outs of our beloved Vitamin C formula.

Our Vitamin C Serum formula stars concentrated, stabilized, and easily absorbable plant-derived Vitamin C. This means amped up collagen production and potent antioxidant action Conventional cosmetic companies use less stable forms of Vitamin C like ascorbic acid, but the problem with lower quality Vitamin C is that it oxidizes more quickly. Oxidation spells trouble for your skin. During oxidation, Vitamin C converts to skin damaging free radicals – the complete opposite of what you want from your skin care! Our founder and Chief Creative Susie Wang first discovered this when she was a freshman in college. She made it her mission to patent a stabilized form of Vitamin C; which is exactly what she did.

Susie’s years of experience and expertise resulted in a stable and potent serum with pure vitamin C content. Our fast-absorbing Vitamin C Serum contains a more stable, higher quality form of Vitamin C, called magnesium ascorbyl phosphate. It’s so stable that it works synergistically with Niacinamide -- a vitamin that normally clashes with vitamin C. You can find the two playing nice in our anti-aging Multi-Vitamin + Antioxidants Potent PM Serum.


That’s not all this potent little Vitamin C Serum has to offer. It’s crafted with a base of ultra soothing and anti-inflammatory organic aloe gel. Aloe works synergistically with Vitamin E, to gently fight skin damage and inflammation. To even skin tone, we’ve included green apple extract. Green apple is a brightening ingredient that naturally increases the serum’s Vitamin C content. For a major antioxidant boost, the formula relies on naturally derived Superoxide Dismutase (found in broccoli), and Alpha Lipoic Acid. ALA is a powerful metabolic ingredient that’s crucial for reducing inflammation and remodeling collagen in skin cells. Add a dash of witch hazel for a toning effect. As a package? Small, lightweight, and your new best friend.

Together these ingredients work to increase elasticity and firmness, and encourage a brighter complexion. With consistent use, you can expect fine lines to reduce in depth, and scarring to fade. Plus, neutralized free radicals means you’ll be warding off further damage from the wear and tear of everyday life.

How to Use Vitamin C Serum

For a Vitamin C serum, you’ll want to stick to nighttime usage to avoid sun exposure. If you’re experimenting with a multi-step PM routine, peep at our Korean Skin Care Routine for some clarity. You’ll want to apply the vitamin C serum at Step 5, after skin has been cleansed, prepped, and pre-moisturized. It all ensures you’re getting maximum absorption and effectiveness. Before applying Vitamin C serum, soften and prep your skin with a toner. We recommend one with hyaluronic acid like our Restorative Sea Culture Hydrating Toner for ultimate skin hydrating.

Pump a small amount of Vitamin C Serum onto your fingers. Gently apply all over your face and neck (even around eyes, as our formula is stable and won’t irritate). Follow with a protective night cream like our Multi-Vitamin + Antioxidants Ultra Riché PM Treatment. This rich moisturizer will help lock the serum nutrients into your skin. When using skin care products with concentrated Vitamin C or retinol, your skin will be more vulnerable to sun damage. Remember to use a natural SPF the following day!

Check out the skin care feed of our blog for more on how Susie Wang formulates the most stable (and potent) vitamin C products, how skin care is absorbed into skin, and how to find the best serum for your skin type!

We carefully hand-select products based on strict purity standards, and only recommend products we feel meet this criteria. 100% PURE™ may earn a small commission for products purchased through affiliate links.

The information in this article is for educational use, and not intended to substitute professional medical advice, diagnosis, or treatment and should not be used as such.

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