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Getting to Know Our Best Sellers

Top 10 best sellers in natural skin care and beauty

 Written by: 100% PURE®

Are you new to natural beauty, and wondering what all the hype is about? Maybe you’ve swapped a few pieces here and there, but aren’t ready to fully overhaul your makeup bag. Fear not – we got you! We always do our research when trying something new, so that’s why we’ve pulled together a handy best sellers guide on our top-selling natural beauty products!

Straight from mother nature, 100% PURE’s natural skin care and makeup are exactly that – pure, simple, and effective. You’ll be saying no to scary chemicals, artificial fragrances, harmful toxins, and skin irritating parabens. When you make the switch to natural beauty, you’ll be saying yes to skin beneficial ingredients that are packed with anti-aging antioxidants and reparative vitamins. We’ll be including every fan favorite so browse below to learn all our most popular natural makeup and skin care best sellers!

  1. Fruit Pigmented® Ultra Lengthening Mascara - Black Tea

    Have you ever seen a best selling mascara ingredient list that read like a delicious dessert recipe? Rich cocoa powder and luscious cocoa seed butter are whipped together with micronized black tea leaves to color this rich, decadent natural mascara.


    The BEST Mascara

    “I purchased the 100% PURE™ fruit pigmented mascara in Black Tea for the first time I think in 2014? Since then it has been my go to and pretty much only mascara I use. Generally, I don't use waterproof mascara, so it's been perfect for me. My lashes look false when I wear it. I've also tried the BlackBerry (purple tint) and it was lovely, but I prefer black. HIGHLY recommend this product!! Already have sisters hooked. 10 stars!!”

    Jennifer B.

  2. Coffee Bean Caffeine Eye Cream

    Our world famous, best-selling eye cream is an absolute must for any skin care best sellers list. This caffeine-rich cream – and we mean RICH, with 3 kinds of caffeine – helps to nourish delicate eyes while increasing brightness and decreasing dark circles.


    Love it!!!!!!!!!!!!!

    “I love this product. I have been using it for almost a year and it has really decreased my fine lines around my eyes. I love it!”


  3. Luminous Primer

    Rethink your traditional primer and come into the light (reflecting) side! Our silicone-free best selling primer is loaded with tiny light-reflective pigments, which help to diffuse pores and illuminate your glowing complexion. It’s also infused with anti-aging antioxidant red wine resveratrol for a nourishing skin care treatment beneath your daily makeup.


    Wow! I didn't believe in primers until I used this!

    “I have never used a primer before and always thought it was a waste of money. But I thought I'd give it a go since I love 100% PURE's products. I'm so happy I did because this product feels so luxurious on my skin and my foundation (Water Foundation from 100% PURE) is flawless now. I was struggling with it looking patchy...but not anymore! My makeup lasts so much longer and my often dry skin feels great.”


  4. Vitamin C Serum

    A beauty editor staple, our best selling vitamin c serum has legions of fans. Susie Wang cracked the code to stabilize vitamin C, to reap the full benefits of our firming and brightening natural serum. This aloe-based daily serum is super hydrating, and features additions of brightening green apple and reparative vitamin E.



    “Great! I apply this at night and in the morning I can tell that my skin is definitely brighter, even after the first use! I have even recommended it to my friends! This is one product that I continue to purchase every time I visit 100% PURE.”


  5. Lysine + Herbs Lip Balm

    Cold sores and chapped lips got you down? Reach for one of our tiniest best sellers: a soothing lip balm chock full of hydrating and healing herbs like propolis, eucalyptus, tea tree, peppermint, and lysine. Whipped in a base of organic coconut oil for a super silky balm consistency.


    Best lip balm for chapped lips!

    “This lip balm is awesome. I have been struggling with very dry, cracked and chapped lips and nothing was working to fix it. I have been using this product for several days now and I can safely say that my lips are nearly completely healed. It feels like it helps straight away too and relives the dryness. Will be buying more when I run out.”


  6. Multi-Vitamin + Antioxidants Potent PM Serum

    If you’re looking for the best selling night serum, your search is over! You’re just a few sleeps away from reduced fine lines, brighter skin tone, and firmer skin. This mighty serum is also incredible for acne-prone skin types, thanks to high potencies of niacinamide and retinol. Alas, the true definition of beauty sleep!


    Multi-Vitamin + Antioxidants Potent PM Serum

    “I love this product! I've been using it nightly with the Multi-Vitamin + Antioxidants Ultra Riché PM Treatment and started noticing a difference from day one! My skin was softer, smooth, and moist the whole next day. My makeup looked better on and my horrible winter skin itch and flaking was gone. After a few days, I've already started to notice improvements in my pore visibility, redness, and lines on my skin. My skin feels firm, moist and soft without any day time treatment. Smells great but not overpowering.”

    Melissa R.

  7. Maracuja Mascara - Black Tea

    Fans don’t throw around the term “holy grail” lightly, but our Maracuja Mascara is easily one of our fans’ all-time favorite best sellers. This mascara will go the distance; never clumpy, flakey or dry and full of healthy lash conditioning vitamins. This mascara is key for creating full, feathery lashes that can’t be ignored!


    Holy Grail Mascara

    “Got in the color black tea, and I adore it! Best mascara for volume and length I have ever owned. Doesn't have a chemical smell like most mascaras do.”


  8. Mattifying Primer

    Infused with skin-plumping seaweed collagen, this best selling mattifying primer makes applying foundation a breeze. You’ll be sweeping on a flawless, hydrating base that will help keep shine at bay and give skin a soft, porcelain-like finish.


    HG Primer!

    “This is the best primer I have ever used. Makeup goes on SOOO smooth over it! It's very silky without being sticky and really keeps shine at bay for hours!”

    Rae C.

  9. Tea Tree & Willow Acne Clear Cleanser

    Acne prone people rejoice! Our best selling acne cleanser was formulated with your sensitive skin in mind. It’s a refreshing, ultra light cleanser concentrated with antibacterial and anti-inflammatory herbs and botanicals, and helps to gently wash away oil, makeup, and other acne-causing bacteria.


    Love it!

    “I have been using this product for two weeks now and I love it, the scent it’s so refreshing. It cleanses my skin well and it does not leave it feeling super dry like other cleansers. I haven’t noticed a significant removal of acne however, I haven’t seen any new ones pop up since I started using it, which is always great! I hope it continues to help me get rid of acne.”


  10. Retinol Restorative Overnight Balm

    Another nighttime multi-tasker is rounding out our best sellers list: the Retinol Restorative Overnight Balm. While you’re catching Z’s, our nourishing PM balm is penetrating your skin to improve tone, overall firmness, and elasticity. Made in a super silky base of avocado butter and laced with delicate jasmine oil... feeling pampered, yet?


    Love his balm

    “Love that this product is a balm. It melts when rubbing the fingers against it, so you don’t have to use much of the product. It has a strong citrus smell. Feels rich on skin. I’m an oily/combo skin type. It didn’t give me any breakouts, just feels nourishing.”

    Lola S.

The reviews are in, and our fans have spoken! That’s a wrap on our official best sellers list. Did your top favorite beauty or skin care product make our best sellers list? If not, let us know with a product review. We’d love to see your favorites rise to the top, too!

We carefully hand-select products based on strict purity standards, and only recommend products we feel meet this criteria. 100% PURE™ may earn a small commission for products purchased through affiliate links.

The information in this article is for educational use, and not intended to substitute professional medical advice, diagnosis, or treatment and should not be used as such.

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