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The Matcha Routine

Make skin care a ritual with these ultra concentrated green tea formulas

Written by: 100% PURE®

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Drinking green tea is great for your health – and may be even better for your skin. Enter matcha green tea: a powdery powerhouse with big benefits for your complexion.

We’re shining a spotlight on why we love matcha for skin, and giving you a peek at our newest matcha kit treatments for a healthy glow!

 

How We Source Matcha & Why We (and You) Will Love This Green Dream

What’s not to love about matcha? With its shining reputation as a complexion gamechanger, it’s no wonder this trending skin care ingredient has other teas turning green with envy.

While it’s certainly popular in 2021, this finely milled green tea leaf has actually been the ‘it’ beverage in Japan and China for centuries. The spirit of the tea itself encourages us to invest in only the highest quality ingredient: which is why we source our organic matcha from Encha Matcha and from Aiya Matcha, who recounts the history of this unique tea: “For over 800 years, Matcha has been the focal point of Zen Buddhist monks as a revered form of art, an instrument for meditation, and a valued ingredient for health.”

Both operations offer the highest quality, organic matcha green tea sourced directly from their native farm in Japan.

You already know about our endless love for the benefits of green tea – and why it’s in many of our products – so our love for matcha should come as no surprise. With its careful processing methods, matcha is a highly concentrated and more potent alternative to green tea with some mega beauty benefits.


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#1: Combats inflammation
Matcha is a rich source of powerful antioxidants, making it an all-star at reducing redness. It can also slow skin cell production that can contribute to flaking and inflammation. So if you’re suffering from acne, rosacea, or redness, matcha can help soothe your skin.

 

#2: Reduces puffiness
Matcha is loaded with vitamin K: a powerful vitamin that promotes better blood circulation. The caffeine and tannins in matcha shrink blood vessels for a tighter, brighter complexion. It’s also able to decrease morning face puffiness and dark, puffy under eye circles.

 

#3: Combats premature aging
Matcha’s vibrant green color is thanks to the high amount of chlorophyll it contains. Chlorophyll can protect our skin from sun damage and reduce photo-aging, which means fewer wrinkles and sunspots. This powdery green dream also contains collagen supporting, anti-aging vitamin B2 and reparative, softening vitamin E.

 

#4: Helps fight acne
Another important compound found in matcha, epigallocatechin-3-gallate (EGCG) offers antibacterial and antibiotic properties that help with pimples and acne-prone skin. The polyphenols in matcha can also break down the bacterial membranes that cause acne.

 

#5: Promotes a more even complexion
The high content of EGCG found in matcha promotes smoother, more supple skin. This is due to its ability to rejuvenate skin cells and support skin structure. The powerful antioxidants in matcha fight against hyperpigmentation, accelerated aging, and sun damage.

 

#6: Protects against environmental stressors
Matcha EGCG is also a very powerful free-radical scavenger, reducing the oxidative stress that can accelerate cellular aging. The chlorophyll also present in matcha protects our skin by shielding it from pollutants in our environment that can damage and clog our pores.

 

#7: Calms the skin
Matcha contains anti-inflammatory polyphenols called catechins, making it into a powerful antioxidant that's suitable for all skin types. It’s a great option for potentially sensitive skin or reactive skin.

 

Our Matcha Skin Care Collection

Since matcha is more highly concentrated than traditional green tea, it’s better suited for more intensive treatments. For this reason, we’ve added matcha to an elite lineup of products – including two brand new formulas!


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Matcha Cleansing Balm
Natural, Vegan, Cruelty Free, Gluten Free, Non-Toxic

This nourishing cleansing balm is concentrated with potent green tea antioxidants. Matcha green tea benefits the skin by reducing redness and calming sensitive skin, all while neutralizing environmental damage.

Moisturizing avocado, coconut, and shea butters sweep away makeup and impurities to leave skin soft, supple, and thoroughly cleansed. Normal to dry skin types will love the skin-soothing benefits of this balm.

PRO TIP: Love our Blood Orange Cleansing Balm, but want something vegan? This is a great vegan alternative to our best-selling formula! Those with sensitive skin may also prefer this cleansing balm, since it includes zero citrus oils.

Skin Type: Normal to dry skin
Concerns: Dryness, redness, environmental damage

Key Ingredients

  • Organic Matcha Powder (tones, reduces redness)

  • Avocado Oil (softens, moisturizes)

  • Shea Butter (relieves dry skin, itching)

  • Coconut Oil (emollient, aids in moisture retention)

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Matcha Oat Face Scrub
Natural, Vegan, Cruelty Free, Gluten Free, Non-Toxic

This nourishing face scrub uses matcha powder and colloidal oatmeal to calm and soften the complexion. Powerful antioxidants and caffeine from matcha green tea brighten skin, reduce redness, and neutralize environmental damage and impurities. French green clay cleanses and tightens pores, while vegetable glycerin maintains essential hydration for softer, more nourished skin.

PRO TIP: While our Acai Pulp Facial Scrub uses large fruit exfoliants for heavier exfoliation, this formula feels more like a microdermabrasion scrub. Its particles are much smaller, and it might be more appealing to those seeking light-medium exfoliation.

Skin Type: All skin types
Concerns: Flaking, dry patches, dullness

Key Ingredients

  • French Green Clay (absorbs excess oil)

  • Organic Matcha Powder (targets free radicals; reduces redness)

  • Glycerin (locks in hydration, gentle on moisture barrier)

  • Colloidal Oatmeal Powder (softens and exfoliates)

 

Matcha Oat Milk Nourishing Mask
Natural, Vegan, Cruelty Free, Gluten Free, Non-Toxic

Our newest matcha treatments are designed to work in tandem with other antioxidant treatments, like our Matcha Oat Milk Nourishing Mask. Made from tender, shade-grown tea leaves, this water-activated powder mask is designed to revive your complexion with help from hyaluronic acid and vitamin C. Boasting an array of antioxidants and polyphenols, it’s specifically designed to support radiant looking skin.

Skin Type: All skin types
Concerns: Flaking, dry patches, dullness

Key Ingredients

  • Organic Matcha Powder (targets free radicals; reduces redness)

  • Hyaluronic Acid (hydrates, promotes collagen)

  • Rose Petal (moisturizes, soothes inflammation)

  • Colloidal Oatmeal (gently exfoliates, softens the skin)

  • Coconut Milk (rich in fatty acids, aids in suppleness)

 

Matcha Self-Care Kit
Natural, Vegan, Cruelty Free, Gluten Free, Non-Toxic

Since we know all these matcha products sound (and are) amazing, we wanted to offer this green dream team to you as a kit. Now you can take your self-care to the next level with our deeply nourishing and restorative skin trio. The cleansing balm, scrub and mask are made with antioxidant-rich matcha green tea to soothe, moisturize and sweep away stubborn impurities leaving you with soft and supple skin.

Skin Type: All skin types
ConcernsFlaking, dry patches, redness, dullness

Key Ingredients:
  • Organic Matcha Powder (targets free radicals; reduces redness)

  • Colloidal Oatmeal Powder (softens and exfoliates)

  • Hyaluronic Acid (hydrates, promotes collagen)

  • Glycerin (locks in hydration, gentle on moisture barrier)

Get the scoop on more new products:      

We carefully hand-select products based on strict purity standards, and only recommend products we feel meet this criteria. 100% PURE™ may earn a small commission for products purchased through affiliate links.

The information in this article is for educational use, and not intended to substitute professional medical advice, diagnosis, or treatment and should not be used as such.


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