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Essentials for No-Makeup-Makeup

Must-have makeup tips and tools to get your no-makeup (makeup) game off the ground

Written by: 100% PURE®
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We’re firm believers that mastering the “no makeup” makeup look is an absolute must! Having a streamlined set of products and tools ready for when you need them is a great way to prepare for those times when you’re not doing the ‘full face’ look. Maybe you like a light layer of coverage - but don’t have the energy for a complete, thought-out look. Or maybe your skin is looking flawless and you’re just looking to amplify your favorite features. No makeup makeup is also a favorite for weekend errands - when minimal makeup is all you can (or want to) manage.

So get ready, because we’re about to lay down some of the best products for your “no makeup” makeup game! They’re excellent for anyone who’s looking to minimize their makeup routine, don’t want to wear a full face 24/7, and everyone in between! Anyone can rock the “no makeup” makeup look - and the best way to accomplish it is by having the right tools at the ready.

No makeup foundation No Makeup Makeup: Foundations & Powders

If you’re going for a natural makeup look, you’ll probably want a product with adjustable coverage. If you’re looking for heavier coverage, you could go with a water-based foundation that blends into the skin smoothly and evenly. If you’re looking for a product that evens out your complexion and conceals minor imperfections, you could go with a BB Cream or CC cream. If you’re looking for very sheer coverage to perfect your complexion, a light powder or tinted moisturizer might be the right option for you.

Fruit Pigmented® Full Coverage Water Foundation

  • A full coverage foundation that can blend seamlessly into your skin
  • Lightly dewy, satin finish
  • Plumps and hydrates the skin using natural aloe, green tea, and acai
  • Buildable formula allows you to add product to problem areas as desired
  • Colored using natural fruit pigments rather than artificial dyes

BB Cream

  • Provides medium coverage to conceal imperfections and balance skin tone
  • Buildable coverage allows you to customize your look
  • Dewy, luminous finish
  • Contains aloe, shea butter, and vitamin E to soothe and nourish your skin

Bamboo Blur Powder

  • Low-maintenance application for easy touch-ups throughout the day
  • Sheer coverage
  • Blurs over pores and imperfections
  • Radiant, silky finish
  • Bamboo silica minimizes shine, while promoting skin’s natural collagen production

Fruit Pigmented® Tinted Moisturizer

  • Light to medium coverage
  • Dewy, natural finish
  • Buildable formula allows you to customize your coverage level and focus on problem areas
  • Aloe and cucumber juice refresh and hydrate skin
  • Colored using natural fruit pigments rather than artificial dyes
No Makeup Makeup: Mascara

When it comes to eye makeup, you’ll want to use a minimal number of products to enhance your eye area - now’s not the time to bold. We recommend combining a light sweep of mascara (to lengthen and volumize your lashes), with a dab of concealer on your under eyes to brighten your eye area.

Maracuja Mascara

  • Boosts lash length and volume, and enhances lash color
  • Conditions lashes with lightweight maracuja oil
  • Anti-clumping and anti-flaking formula for a totally natural look
  • Naturally pigmented with tea, cocoa, and coffee
Agave-Sandstone-Cacti No Makeup Makeup: Lips & Cheeks

These products are made to enhance your natural beauty - not cover it up. While these certainly aren’t the end-all-be-all products you’ll need to use, they’ll be more than enough to set you off in the right direction.

Cocoa Butter Matte Lipstick

  • Supple matte finish mimics the natural texture of your lips
  • Offers a wide range of nude shades to match your skin tone
  • Made from rich cocoa and shea butters
  • Find more nude lip shades for your skin!

Cocoa Pigmented Bronzer

  • Natural-looking color subtly enhances warmth
  • Enlivens skin for a luminous, sun-kissed glow
  • Contains natural plant ingredients, to deliver deep nutrition into skin
Pot Rouge Lip and Cheek Tint

Fruit Pigmented® Lip & Cheek Tint

  • Doubles as a sheer lip color and natural-looking cheek color
  • Bright fruit pigments create a subtle, healthy flush that appears natural
  • Natural shea butter and cocoa butter delivers hydration to cheeks and lips
  • Creamy, satin finish

Fruit Pigmented® Pot Rouge Blush

  • Blends easily into bare skin or foundation, for a natural flush of color
  • Colored with natural fruit pigments rather than synthetic dyes
  • Silky formula features rosehip oil for a nourished natural glow
Blender Stippling Tips, Tricks, & Tools

Once you’ve enlisted your team of products, you’ll want to get your hands on some effective tools to apply and blend your makeup. We love our Cruelty Free Small Stippling Brush for blending foundation products evenly over the skin (even around creases) resulting in a natural, seamless look. We also love our Non Latex Makeup Blender for blending in cream and liquid formulas; it’s double-sided, with a wide end to blend across large areas, and a pointed end to blend into creases and nooks. Use it damp for an even more seamless, dewy finish.

To get the most of your “no makeup” makeup, you could finish up your routine with a setting powder or spray. This will help to lock down your makeup for the day, preventing any smudging or smearing. To further minimize your makeup routine, brush a natural, conditioning oil (such as argan oil) over your lashes instead of using mascara.

We carefully hand-select products based on strict purity standards, and only recommend products we feel meet this criteria. 100% PURE™ may earn a small commission for products purchased through affiliate links.

The information in this article is for educational use, and not intended to substitute professional medical advice, diagnosis, or treatment and should not be used as such.


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