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Best New Nude Lipsticks

We’ve expanded our natural lipstick shades with more nudes, browns and neutral tones. Peep below for complete coverage on 12 just launched lipsticks from 100% PURE.

Posted on October 19, 2017
Written by: 100% PURE®
New Cocoa Butter Matte Lipsticks Shades

Lipstick lovers, we’ve heard your pleas for more nude, brown, and neutral toned lipstick shades. To celebrate fall, 100% PURE is expanding our world famous Cocoa Butter Matte Lipsticks and Fruit Pigmented Pomegranate Oil Anti Aging Lipstick with twelve new lipsticks: caramels, buttery toffee, and dusty taupes are the latest beauty trend and there’s no need to trade health for beauty. Beauty isn’t pain and we’re here to prove it with our natural fruit pigmented technology! Do you wonder what actually colors your lipstick? Well we’ve traded traditional toxic chemicals for vitamin-packed fruit dyed makeup, because we believe the combo of beauty and brains will never go out of style.

New Cocoa Butter Matte Lipsticks Shades

100% PURE Cocoa Butter Matte Lipsticks Shades Lineup

[Left to Right: Cassia, Mirage, Nopal, Cacti, Winecup, Mojave, Sahara]

Cocoa Butter Matte Lipsticks

Finish: Matte

Vegan: Yes

Gluten Free: Yes

Cruelty Free: Yes

Shade Range: 18

Are you a matte lipstick lover? Do you also LOVE endless combinations of beautiful dusty rose or neutral brown hues? Look no further than our expanded Cocoa Butter Matte Lipstick Collection. We set the bar high with our first launch of matte lipsticks and we’re back for round two. We’re giving you exactly what you asked for, fellow lipstick junkies -- and could hardly contain our excitement with this 7 matte lipstick shade expansion, equipped with shade names inspired by stunning desert flora.

Our rich fruit pigmented semi-matte lipsticks have been a top-seller since their launch last fall, and for good reason! We’ve formulated eleven bold, on-trend shades so you don’t need to compromise beauty for your health. “Most matte lipsticks contain tons of toxic chemicals and are full of heavy metals. Being that 100% PURE lipsticks are colored from berries, the heavy metals and toxins are not a concern with 100% PURE formulas," says Susie Wang, co-founder of 100% PURE. Forget what you know about conventional matte lipsticks that leave your lips dry, cakey, and flakey. We’ve formulated our natural lipsticks in a velvety, hydrating base of cocoa butter and shea butter to moisturize your pout. Did you know that our Cocoa Butter Matte Lipsticks are also vegan and gluten free? Rice powder and pure cocoa butter were key ingredients in achieving that natural, perfect matte finish.

100% PURE Cocoa Butter Matte Lipsticks Shades 100% PURE Cocoa Butter Matte Lipsticks Swatch

7 New Cocoa Butter Matte Lipsticks Shades

100% PURE Cocoa Butter Matte Lipstick: Cassia Applied on Lips

Cocoa Butter Matte Lipstick: Cassia

Shade Description: Neutral, deep antique pink

Best Skin Tone and Undertones: warm, cool, or olive

100% PURE Cocoa Butter Matte Lipstick: Mirage Applied on Lips

Cocoa Butter Matte Lipstick: Mirage

Shade Description: Cool, deep dusty pink

Best Skin Tone and Undertones: cool or olive

100% PURE Cocoa Butter Matte Lipstick: Nopal Applied on Lips

Cocoa Butter Matte Lipstick: Nopal

Shade Description: Neutral, deep, vibrant ruby

Best Skin Tone and Undertones: warm, cool, or olive

100% PURE Cocoa Butter Matte Lipstick: Cacti Applied on Lips

Cocoa Butter Matte Lipstick: Cacti

Shade Description: Cool toned sepia-brown

Best Skin Tone and Undertones: cool or olive

100% PURE Cocoa Butter Matte Lipstick: Winecup Applied on Lips

Cocoa Butter Matte Lipstick: Winecup

Shade Description: Cool toned, antique berry

Best Skin Tone and Undertones: cool or olive

100% PURE Cocoa Butter Matte Lipstick: Mojave Applied on Lips

Cocoa Butter Matte Lipstick: Mojave

Shade Description: Warm, clay-brown

Best Skin Tone and Undertones: warm or olive

100% PURE Cocoa Butter Matte Lipstick: Sahara Applied on Lips

Cocoa Butter Matte Lipstick: Sahara

Shade Description: Neutral toned, deep nude

Best Skin Tone and Undertones: warm, cool, or olive

100% PURE Cocoa Butter Matte Original Lipsticks Swatch

Cocoa Butter Matte Lipstick: Pink Canyon

Shade Description: Dusty nude pink

Best Skin Tone and Undertones: warm, cool, or olive

Cocoa Butter Matte Lipstick: Sandstone

Shade Description: Clay orange nude

Best Skin Tone and Undertones: warm or olive

Cocoa Butter Matte Lipstick: Pricky Pear

Shade Description: Vibrant coral pink

Best Skin Tone and Undertones: warm or olive

Cocoa Butter Matte Lipstick: Cactus Bloom

Shade Description: Vibrant orange

Best Skin Tone and Undertones: warm or olive

Cocoa Butter Matte Lipstick: Sonora

Shade Description: Orange red

Best Skin Tone and Undertones: warm or olive

Cocoa Butter Matte Lipstick: Marrakesh

Shade Description: Fuschia

Best Skin Tone and Undertones: cool or olive

Cocoa Butter Matte Lipstick: Currant

Shade Description: Deep berry red

Best Skin Tone and Undertones: warm, cool, or olive

Cocoa Butter Matte Lipstick: Blood Orange

Shade Description: Classic brick red

Best Skin Tone and Undertones: cool or olive

Cocoa Butter Matte Lipstick: Tempest

Shade Description: Neon lilac

Best Skin Tone and Undertones: cool or olive

Cocoa Butter Matte Lipstick: Hyacinthus

Shade Description: Deep berry purple

Best Skin Tone and Undertones: cool or olive

Cocoa Butter Matte Lipstick: Aubergine

Shade Description: Deep eggplant

Best Skin Tone and Undertones: cool or olive

New Fruit Pigmented Pomegranate Oil Anti Aging Lipsticks Shades

100% PURE New Fruit Pigmented Pomegranate Oil Anti Aging Lipstick Shades Lineup

[Left to Right: Clover, Bee Balm, Thistle, Zinnia, Buttercup]

Fruit Pigmented Pomegranate Oil Anti Aging Lipstick

Finish: Gloss

Vegan: Yes

Gluten Free: Yes

Cruelty Free: Yes

Shade Range: 23

Chock-full of potent fruit pigment (and not to mention vitamin c and tons of anti-aging antioxidants), pomegranates are 100% PURE’s top darling in the fruit category; that’s why we’re thrilled to share our expanded Fruit Pigmented Pomegranate Oil Anti Aging Lipstick Collection. Super moisturizing pomegranate oil is expertly blended into a creamy base of shea butter to create a super concentrated anti-aging formula that keeps your lips soft and boasts long lasting color. Conventional lipsticks are made with synthetic chemicals, dyes, preservatives or toxins: basically everything you want to keep away from your lips! We dare you to compare -- go ahead, we’re not worried. Our natural fruit pigmented lipsticks are long lasting and healthy: truly the best of both worlds!

100% PURE Fruit Pigmented Pomegranate Oil Anti Aging Lipsticks Shades 100% PURE Fruit Pigmented Pomegranate Oil Anti Aging Lipstick Swatch

5 New Fruit Pigmented Pomegranate Oil Anti Aging Lipsticks Shades

100% PURE Fruit Pigmented® Pomegranate Oil Anti Aging Lipstick: Clover Applied on Lips

Fruit Pigmented® Pomegranate Oil Anti Aging Lipstick: Clover

Shade Description: Deep, neutral pink-nude

Best Skin Tone and Undertones: warm, cool, or olive

100% PURE Fruit Pigmented® Pomegranate Oil Anti Aging Lipstick: Bee Balm Applied on Lips

Fruit Pigmented® Pomegranate Oil Anti Aging Lipstick: Bee Balm

Shade Description: Warm, deep peachy pink

Best Skin Tone and Undertones: warm or olive

100% PURE Fruit Pigmented® Pomegranate Oil Anti Aging Lipstick: Thistle Applied on Lips

Fruit Pigmented® Pomegranate Oil Anti Aging Lipstick: Thistle

Shade Description: Cool, rosy milk chocolate

Best Skin Tone and Undertones: cool or olive

100% PURE Fruit Pigmented® Pomegranate Oil Anti Aging Lipstick: Zinnia Applied on Lips

Fruit Pigmented® Pomegranate Oil Anti Aging Lipstick: Zinnia

Shade Description: Cool, deep rosy brown

Best Skin Tone and Undertones: cool or olive

100% PURE Fruit Pigmented® Pomegranate Oil Anti Aging Lipstick: Buttercup Applied on Lips

Fruit Pigmented® Pomegranate Oil Anti Aging Lipstick: Buttercup

Shade Description: Cool, deep pink

Best Skin Tone and Undertones: cool or olive

100% PURE Fruit Pigmented® Pomegranate Oil Anti Aging Lipsticks Original Swatch

Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Peony

Shade Description: True pale pink

Best Skin Tone and Undertones: warm or olive

Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Hibiscus

Shade Description: Deep, neon red-orange

Best Skin Tone and Undertones: warm or olive

Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Calypso

Shade Description: Berry red

Best Skin Tone and Undertones: cool or olive

Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Dahlia

Shade Description: Deep wine red

Best Skin Tone and Undertones: cool or olive

Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Poppy

Shade Description: Bright blood red

Best Skin Tone and Undertones: warm, cool, or olive

Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Narcissus

Shade Description: Deep Pink

Best Skin Tone and Undertones: cool or olive

Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Magnolia

Shade Description: Bright bubblegum coral

Best Skin Tone and Undertones: warm, cool, or olive

Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Calendula

Shade Description: Coral Pink Nude

Best Skin Tone and Undertones: warm, cool, or olive

Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Foxglove

Shade Description: Berry Pink Mauve

Best Skin Tone and Undertones: cool or olive

Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Primrose

Shade Description: Bright Pink

Best Skin Tone and Undertones: warm, cool, or olive

Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Melon

Shade Description: Coral Pink

Best Skin Tone and Undertones: warm, cool, or olive

What’s My Skin Undertone?

No matter if your skin is fair, medium, or deep, everyone has a tone to their skin; that’s the most important factor to consider when searching for your perfect shade of lipstick, since you’re essentially color-matching. Check out a basic color wheel: you’ll see that ‘cool’ tones inhabit one side of the wheel, ‘warm’ tones inhabit the opposite side, and green lives somewhere in between. This ‘green’ (aka ‘olive’) tone is considered more neutral, as it splits the difference between both sides of the wheel.

The general rule of thumb is that you choose colors that match your skin tone, but it’s ultimately up to you to rock whichever color you feel fabulous wearing; rules need not apply when it comes to beauty! Check out the basic skin tone breakdown below (it’ll help you navigate the guide above):

COOL SKIN TONES: Pink, Blue undertones

WARM SKIN TONES: Yellow, Golden undertones

OLIVE SKIN TONES: Mix of Green, Red, and Yellow undertones

If you can’t get enough lipstick eye candy, check out our complete 100% PURE lipstick guide: How to Find The Perfect Natural Lipstick Formula. Stay tuned for more exciting makeup launches!

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