Celebrate safely with lowkey natural makeup trends

Written by: 100% PURE ®
Main_smiling woman posing in an interior with festive Christmas lights

When it comes to the holidays and how we’re celebrating, this year will certainly look a bit different. Whether we’re celebrating virtually or enjoying seasonal favorites outdoors, exploring holiday makeup trends can still feel magical.

This year we’re going for less glitz and just a touch of glam, for a natural makeup look that takes minimal effort but delivers on that holiday dazzle. Browse our full list of looks for a chill girl approach to the most anticipated holiday beauty trends.


#1: Vacation Glow

RIP to our holiday vacation plans. Instead of hitting a faraway beach while others crank up the heaters at home, we’ll just have to settle for a vacation glow courtesy of natural makeup.

To create a touch of sun kissed warmth, we’re opting for the help of a good old fashioned bronzer. Applied at the top of the forehead, along the cheeks and chin and lightly over the nose, bronzer can create a hint of warmth that still suits the season.

Must Have Natural Makeup: Tower28 Bronzino Illuminating Bronzer
This holiday season we’re bathing in bronze, with a stunning cream product that gives us the ultimate in glowing skin. Formulated with anti-inflammatory sunflower and anti-aging castor oil, this dreamy cream comes in two striking shades. It can be worn on bare skin or with our other complexion products for a (nearly) effortless holiday finish.


All Over Glow, Fruit Pigmented Luminizer
#2: Not Just the Neck Up

That signature holiday glow shouldn’t be reserved only for the face. For our in-person interactions and even our virtual celebrations, our faces, necks and décolletage areas are usually on display. We love to continue our glow downward, and these simple touches make us feel elegant, dolled up, but still casual enough to attend our Friday Zoom happy hours.

Must Have Natural Makeup: 100% PURE™ All Over Glow
Do the dew on cheeks and lips, then bring the party to the neck and chest with an All Over Glow liquid luminizer. Made to be lightweight and long-lasting, ultra-fine shimmer pigments reflect light for a subtle, healthy skin radiance. Hydrating aloe joins a medley of nourishing and anti-aging fruit oils make this body bronzer a true holiday treat.


#3: Super Juicy Lips

While the eyes are fun to dress up, the lips pack a huge punch for creating drama and glamour. Since we’re opting for lowkey beauty this year, the best way to look glam in a snap is with a swipe of juicy lip gloss in sheer, shimmery, and semi-opaque finishes.

Must Have Natural Makeup: Saint Cosmetics Amplified Lip Lacquer
This stunning liquid lipstick can easily amplify any look. Throw in a bit of sparkle with a shimmery shade, or wear it on bare lips for semi-sheer coverage paired with a lip liner for a bolder finish.

Want to go for maximum juiciness on your lips? Our Fruit Pigmented® Lip Gloss comes in 5 silky shades, treating skin with anti-aging red wine resveratrol and nourishing vitamin E. This formula spells softer lips and instant holiday shine.


Long Last Liner in Dark Cacao Cinnaban Eye Shadow
#4: Disconnected Liner

We’ve tried ALL of the eyeliner trends – from floating liner to neon liner, and everything in between. But we love this natural makeup look because it makes glam a one step routine.

Start by lining the upper lash line, then create an inner corner point – keep that signature outer corner flick. With this look, you’ll draw the liner on the lower lash line as well, keeping the center of the water line bare (there’s your “disconnect”). The idea is to create bigger, bolder eyes by leaving a bit of negative space right under the pupil.

Must Have Natural Makeup: 100% PURE™ Eyeliner and Eye Shadow
To get a softer effect, try this lowkey natural makeup look with a pencil liner instead of liquid eyeliner. Our richest, creamiest pencil in Blackest can still make a clean, crisp line – it just looks a bit more natural against the lash line than a liquid formula.

Fill in the empty space with a flesh-toned or white liner for a doe-eyed look, or a fall-iday style using a warm metallic shade like Cinnaban.


Luminous Primer and Powder Foundation
#5: Mochi Skin

Have you heard of our favorite holiday trend yet, mochi skin? This trend looks as good as its namesake tastes, and is the new and improved twist on glass skin. It celebrates a smooth, radiant complexion while keeping the overall finish velvety soft. This look is surprisingly easy to achieve, with just two signature products.

Must Have Natural Makeup: Luminous Primer and Powder Foundation
Start out with a smooth, even layer of our favorite Luminous Primer. This vegan, silicone-free makeup primer melts into the skin to enhance glow with shimmering minerals.

Top your primer with a matching natural makeup powder of choice. In this case we’re enlisting soothing rose petal and softening, smoothing rice starch in our Fruit Pigmented® Powder Foundation. The result is a velvety soft complexion that twinkles like magic in the holiday lights.


#6: Artist’s Eyes

This natural makeup look is edgy-meets-minimalist. The best part is that it ditches the stress of perfectly blended, symmetrical eye makeup for a one-of-a-kind look that translates as cool every time.

The artist eyes makeup trend features a bold sweep of painterly, artistic strokes along the lash line for a smudged, whimsical shape. For the holiday season we’re turning up the glam on this casual style by incorporating metallic shades like bronze and pewter. That subtle shimmer feels celebratory while keeping the focus on the eyes.

Must Have Natural Makeup: Kosas 10 Second Liquid Shado
Celebrate in style with molten gold “Supreme”, a high pigment liquid eye shadow. With just a single swipe, this color packs a sparkle punch while being extremely long lasting and fast drying. Shake first, then sweep on the glam in a one or two loose strokes. This one and done shine is likely to be our go-to look for New Years, too!

We carefully hand-select products based on strict purity standards, and only recommend products we feel meet this criteria. 100% PURE™ may earn a small commission for products purchased through affiliate links.

The information in this article is for educational use, and not intended to substitute professional medical advice, diagnosis, or treatment and should not be used as such.

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