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Which Moisturizer Should I Use?

We’ll help you choose the right natural face moisturizer for your specific skin type and concern

Written by: 100% PURE®

Skipping a moisturizer, no matter your skin type, is a MAJOR offense against skin. You wouldn’t turn down a glass of water on a hot day, right? Failing to add a natural face moisturizer to your skin care routine means you’re allowing precious hydration and moisture to escape from skin. Moisturizers are emollients, which means they absorb and lock in moisture and hydration. If you’re washing or toning regularly, but skipping the moisturizer, the hydration from your products isn’t absorbing as well as it should

Moisturizers are designed to reinforce the lipid barrier in your skin. The barrier function of your skin serves to prevent moisture from leaving, and irritants or debris from entering. Moisturizers help to strengthen the health of this barrier through reinforced moisture and hydration. They can also help to block outside irritants and toxins from entering your skin’s deeper layers. A great example would be using an antioxidant-rich moisturizer to neutralize harmful free radicals, or deflect aging UV rays.

Which Natural Face Moisturizer Is Best for Your Skin Type?

So which moisturizer to choose, when the options seem endless? Every skin type needs varying amounts of both hydration and moisture -- but how do you figure out which moisturizer will fit your needs? We’ve whipped up a day or night, dry or oily, complete breakdown for choosing the right natural face moisturizer for you. Time to get your personalized moisturizing routine on lock!


Tomato Lycopene SPF 20 Moisturizer

SKIN TYPES: All skin types, especially dry or aging

Key Ingredients:Tomato, Aloe Vera, Sea Buckthorn Oil

When to Use It: ☀️

If you’ve ever wanted a silky smooth facial moisturizer that doubles as sun protection, here’s your answer! This environmentally-friendly SPF formula is non-greasy and easily blendable, thanks to its lightweight oil content. Using a natural face moisturizer with a high SPF content spells reduced fine lines, fewer dark spots, and stronger skin.

Tomatoes contain an antioxidant called lycopene, the natural pigment that makes them red. Lycopene has also been linked to a reduction in DNA damage from UV exposure. We’ve packed the most skin moisturizing ingredients like olive squalane, coconut oil, and sunflower oil into this handy bottle for sun protection and moisturizing on the go. Aloe vera infuses a hydrating dose of water into thirsty skin, while soothing redness and irritation. Sea buckthorn oil is also great for soothing sun damage, and can even gently exfoliate damaged skin cells. It’s another great ingredient for not only aging skin, but any skin type that needs extra care.

Sea-Culture-BlogRestorative Sea Culture Extra Riche Creme

SKIN TYPES: Dry, aging, combo, sensitive

Key Ingredients: Alteromonas Ferment, Bacuri Butter, Alg

When to Use It: ☀️🌙

This decadent, intensely rich moisturizer isn’t for the faint of heart. You’ve got to want increased suppleness, deep moisture, and plump skin. But everyone wants that, right? While this rich natural face moisturizer is a powerhouse of nourishment, its ingredients are best for only certain skin types. Dry, aging, and sensitive skin types will greatly benefit from this formula, while some combo skin types might find it useful as a spot-treatment for dry patches.

This seaworthy face cream is packed with natural skin conditioners, vitamins, and trace minerals. Alteromonas ferment is a polysaccharide, sourced from a marine bacterium found in deep sea water. It’s great for soothing dry skin and helping skin absorb water. Bacuri butter is an emollient that’s rich in anti-aging fatty acids, making it a great ingredient for aging skin types. Bacuri butter is also said to soothe irritated skin, spelling relief for sensitive skin types. Our last key ingredient is seaweed algin, a natural thickener and emollient found in the cell walls of brown algae. This polysaccharide helps enhance water retention and suppleness in dry, aging, or normal skin.


Green Tea EGCG Concentrate Cream

SKIN TYPES: Normal, oily, dry, combo, aging, acne-prone

Key Ingredients: Yerba Mate Water, Green Tea EGCG, Olive Squalane

When to Use It: ☀️🌙

Green tea is one of the most protective and anti-aging ingredients in the skin care game. Adding it to a moisturizer means anti-aging benefits, defense against environmental damage, and multitasking nutrition for your skin. This natural face moisturizer is medium weight, with a non-greasy feel and fast-absorbing formula. The caffeine content from yerba mate water and green tea makes it great for controlling excess oil, soothing redness, and boosting circulation in tired, puffy skin.

If a multitasking, protective moisturizer is what you’re looking for, EGCG (the key phytonutrient in green tea) is right up your alley. Using this powerful antioxidant in your daily moisturizer can help your skin fight UV damage, neutralize free radicals, pollution, airborne toxins, and even help reduce your risk of skin cancer. Olive squalane delivers the skin softening moisture, without feeling heavy or greasy.

Hydra Gel

Hydra Drench Cream

SKIN TYPES: Oily, dry, normal, sensitive

Key Ingredients: Chia Seed Gel, Rose Water, Sodium PCA

When to Use It: ☀️🌙

This daily moisturizer is great for oily skin types who want extra hydration, without a mega-dose of moisture from oils. Normal and sensitive skin types will also love this formula, because of its lightweight body and soothing ingredients. Dry skin types can definitely benefit from the powerhouse levels of hydration found in Hydra Drench, but may need to layer an additional moisturizer for more moisture (oil).

The base of chia seed gel gives this gel-lotion formula an extra light feel on skin, while doubling down on suppleness from omega fatty acids. Rose water is a known BFF of sensitive and dry skin types, and can soothe redness or irritation with its light floral essence. Sodium PCA is much like hyaluronic acid (another ingredient in this hydrating formula), in that it helps attract hydration into the skin. But while hyaluronic acid delivers giant doses of water to skin through tiny molecules, sodium PCA draws moisture from the air into the skin. Now that’s what we call working smarter, not harder!


Multi-Vitamin + Antioxidants Ultra Riche PM Treatmeant

SKIN TYPES: All skin types, especially dull or aging

Key Ingredients: Shea Butter, Vitamin C, Borage Oil

When to Use It: 🌙

Looking for a decadent, skin softening bedtime experience? This bestselling PM moisturizer pulls out all the stops when it comes to both moisture and anti-aging benefits. Ingredients like shea and avocado butter are paired with vitamins A (retinol), C, E, B3, B5, D, K2 to feed your skin a literal multivitamin supplement before bed. All skin types can use this moisturizer, but oily or sensitive types might find that 1-2 times per week will provide ample moisture to their skin.

Vitamin C is one of the star ingredients in this PM face moisturizer, making skin brighter, more supple, and more youthful with regular use. Vitamin C helps to boost collagen production, which contributes to both elasticity and youthful firmness to skin. Using this moisturizer before bed is a must not only for the vitamin benefits, but for its delectable chocolate-orange scent. Awake to baby smooth skin, thanks to fatty-acid rich gamma linolenic acid from borage oil, and the healing properties of shea butter.

PRO TIP: Looking to see super fast results from your anti-aging skin care routine? Double up this PM cream with its partner, the anti-aging powerhouse Multi-Vitamin + Antioxidants Potent PM Serum. And remember, any time you’re using vitamin C or retinol, be SURE to follow up with a natural sunscreen the next day!


Retinol Restorative Overnight Balm

SKIN TYPES: Dull, aging, dry, normal

Key Ingredients: Avocado Butter, Jasmine, Retinol

When to Use It: 🌙

Not to be forgotten, this nighttime balm is supremely nourishing for your skin. It may not look like your typical moisturizer, especially since it’s a solid balm in the jar. But when you start melting this buttery smooth formula between your fingers, you’ll understand why it made our list of must-have moisturizers. As our strongest retinol treatment, this balm won’t need to be used nightly, but rather 1-3 times per week. If you’re looking for major age-defying results, we recommend using the Multi-Vitamin cream between Overnight Balm uses, or layered on top for extra dry, aging skin types.

With a base of mainly fatty avocado butter, this skin softening balm is hard to beat when it comes to moisturization. It has a longer shelf life because it contains zero water content, which would make it more susceptible to bacterial growth. Vitamin E is the only preservative this balm needs, because it’s made with mostly butters and oils: avocado and shea butter, beeswax, sunflower seed oil, olive oil, and Jasmine essential oil. The only other ingredients are vitamin C and retinol, which gently resurface dull, hyperpigmented skin and boost suppleness while you sleep. The light floral scent of Jasmine oil in this balm will lull you into dreamland, while helping balance and brighten skin tone

PRO TIP: Want to use an overnight balm, but worried about your pillowcases? You can always lay a small towel down to ensure nothing transfers onto your pillow! And always remember to follow with a broad spectrum SPF after using any retinol or vitamin C treatments.

Overnight Carrrot

Retinol Restorative Neck Cream

SKIN TYPES: All skin types, especially aging

Key Ingredients: Rosehip Oil, Retinol, Quinoa

When to Use It: 🌙

This moisturizer is designed to promote a firmer, more lifted neck. The often forgotten neck and decollete area needs lots of extra TLC, especially since it’s always exposed to the elements. It’s also one of the first areas to reveal signs of aging like crepey skin, wrinkles, and loss of firmness.

Quinoa also increases suppleness and elasticity with its healthy nutrients and proteins. The retinol in this PM moisturizer is derived from carrot seeds. It promotes cell turnover to reveal newer, younger skin, and boosts collagen in the neck area. Rosehip oil and olive squalane lock in moisture. Hyaluronic acid delivers deep hydration into skin for a dewy glow -- a key sign of youthful skin.

How to Apply Your Moisturizer

OK, so this isn’t exactly rocket science - but it’s worth discussing to make sure your moisturizer is reaching its full potential. Your moisturizer should be applied directly to clean skin; that means avoid applying over your makeup or onto dirty or sweaty skin. Your skin should be freshly cleansed and/or toned, and primed with a serum or mask (if you have time for them).

Wait for your toner or serum treatment to fully absorb into skin before you start massaging your moisturizer into skin. When applying, start at your forehead. Use fingers to gently massage upwards towards your scalp, until cream is blended into skin. Next, dab and gently press into the eye, temple, and cheekbone area. Then massage upwards from under your cheekbones and over towards your temple, and finish by gently swiping into skin of the jaw and neck in an upward motion. As with any facial treatment, you should NEVER pull or tug while applying! Avoid any downward-pulling motions that might endorse wrinkling or sagging of the skin.

PRO TIP: For tips on applying moisturizer balms, see “Retinol Restorative Overnight Balm” section above. It’s all about melting between clean fingers - then applying as you would your average moisturizer! Just be sure to follow with cleansing and an SPF the next morning, following PM use of a retinol moisturizer.

To complete your natural skin care routine, hop on over to our cleanser guide, serum guide, and toner guide. If you aren’t sure which type of product is best for your skin type, we’ll break it down for you! When it comes to your moisturizer game, leveling up is easy if you remember to use them daily on clean skin, and don’t be afraid to add a PM moisturizer, too. Cheers to your journey towards beautiful skin!

We carefully hand-select products based on strict purity standards, and only recommend products we feel meet this criteria. 100% PURE™ may earn a small commission for products purchased through affiliate links.

The information in this article is for educational use, and not intended to substitute professional medical advice, diagnosis, or treatment and should not be used as such.

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