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From Leaf to Lash: How the Best Natural Mascara Is Made

We’re laying out our 100% PURE process for making our lash strengthening and lengthening natural mascaras!

Written by: 100% PURE®
100% PURE Fruit Pigmented Natural Mascaras

Did you know that many of the so-called ‘best mascaras’ sold today use ingredients that can be harmful to your lashes, eyes, and even internal health? As you learn a bit more about these conventional mascara chemicals and toxins, imagine the danger of putting them directly onto your eyelashes. We believe in protecting our sensitive, delicate lashes from dangerous synthetic chemicals. That’s why we’ve created the best natural mascara for keeping your pretty peepers safe and looking flawless.

Instead of using coal tar and petrochemicals to color your lovely lashes, 100% PURE has created a process that goes straight from leaf, to lash. We use caffeine rich black tea leaves to color lashes and stimulate lash growth in our natural mascaras. We want the processes behind our natural cosmetics to be totally transparent, so we’ve laid out our step-by-step natural mascara process! It’s so simple, that it could only be natural.

mascara diagram

From Leaf to Lash: How We Make Our Natural Mascaras

Step 1

Camellia sinensis tea leaves are fermented into black tea leaves

Mascara on tea leaves

Step 2

Black tea leaves are then milled into a super fine powder, ready to be added to natural mascara formula as pigment. Black tea contains DHT, which prevents lash loss and breakage

Step 3

Black tea leaves are blended with lash conditioning vitamin E, pro-vitamin B5, and oat and wheat proteins to create a healthy, lash strengthening natural mascara base

Step 4

Seaweed powder is added to thicken and volumize lashes for added drama, and healthier looking lashes

Step 5

Antibacterial herbs of oregano, thyme, and rosemary are added to prevent bacterial and mold growth, in order to preserve the natural mascara formula. Most mascaras use unhealthy, potentially dangerous parabens to preserve their formulas

Fruit Pigmented Mascara

Step 6

Depending on which shade of natural mascara we’re making, chocolate or berry pigments are added for a pop of color, over the black tea base color. Most mascara brands use carcinogenic coal tar or heavy metal dyes to create colored mascaras

mascara water wash

Step 7

Instead of using synthetic teflon or silicone to keep this natural mascara from smudging, we add beeswax and coconut stearic acid. This also makes our mascara water-resistant

Step 8

Ta-da! A totally natural mascara is ready to pamper and beautify your lashes!

Reviews for Our Natural Mascaras

If you’re still not sold on our process for keeping your eyes and lashes safe, see what other customers are saying about both our Ultra Lengthening and Maracuja volumizing natural mascaras!

100% PURE Ultra Lengthening Mascara Swatches

On our Ultra Lengthening formula…

Love this mascara!

I’ve been using this mascara for over a year and I LOVE it! It doesn’t flake in my eye, and I feel good about wearing something on my lashes that isn’t full of harmful chemicals. I only wish that is was waterproof. However, if it was then that would probably mean it wasn’t all natural! I will never use any other brand of mascara. I would highly recommend trying it.

- Christina, Verified Buyer

Maracuja Oil Mascara Swatches

On our Ultra Lengthening formula…

The best mascara in the world

I love the consistency, the intensity of the color and the way this mascara coats my eyelashes. Really an incredible product!

- Marina, Verified Buyer

Remember to always replace ANY open mascara after 3 months, and never underestimate the dangerous side effects that synthetic chemicals can have on your eyes. Irritation, burning, and even serious health concerns have all been linked to non-natural mascaras. Now that you’ve seen how we make our mascaras, you know that we have your health in mind when creating our natural cosmetics. It’s time to join the fruit pigmented® movement!

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