100% PURE

To redeem your Purist Perks in the mobile app, simply log into your account and redeem your reward voucher and then copy and paste your discount code in the mobile app! Contact customerservice@ puritycosmetics.com for any assistance

Your Tote

Natural Shampoo Ingredients for Thicker, Fuller Hair

How ingredients like sea salt and kelp help to create the world’s best natural shampoo for thicker, more voluminous hair

Written by: 100% PURE®

Have you been searching high and low for the best natural shampoo? Do you wish your hair was full of volume with thicker, healthier strands? Us, too – and we have a hard time finding the perfect natural shampoo that ticked all the boxes, so we decided to create our own! 100% PURE has brilliantly formulated the natural shampoo your hair has been dreaming of. We headed straight to the desk of our product development team to get the scoop on what went into creating the world’s best natural shampoo.

We’ll be learning how a natural shampoo can help strengthen your hair and how special ingredients, like French sea salt and kelp, can give you the luscious locks you’ve been craving.

Healthy Ingredients in Natural Shampoo

There are a lot of “natural” shampoos on the market today but some still contain questionable ingredients that aren’t safe for all hair types, especially color treated hair. Unhealthy additions like sulfates or detergents can strip your precious hair of natural proteins and oils. We tapped our natural shampoo formulators to understand the in’s and out’s of what ingredients they included to help pamper and replenish your strands.



We’re looking way past our sushi dinner and incorporating kelp into our natural hair care routine. Kelp and seaweed are seriously packed with vitamins, minerals, and nutrients. All key ingredients needed for healthy hair. These naturally occurring antioxidants and elements help to hydrate, condition and build stronger elasticity Kelp is our underwater superstar when it comes to thickening and fortifying our hair, which is why it stars in our Kelp & Mint Volumizing Shampoo. Kelp is our underwater superstar when it comes to thickening and fortifying our hair. We only use clean, farmed raised seaweed and kelp to ensure there are no trace pollutants, toxins or chemicals contaminating our formulas.

Seaweed Collagen

Who would have thought to include seaweed collagen in a natural shampoo? We did! Seaweed collagen is a stellar source of hyaluronic acid, which is a naturally occurring acid that acts as a lubricant agent on our hair. Seaweed collagen is important for our locks because it’s not only a vegan alternative to the animal counterpart (getting collagen from the bones and skins of animals) but also plays a critical role in hair health by helping to keep moisturize in each strand. Did we mention seaweed also helps to boost shine? Goodbye dry, dull strands!


French Sea Salt

Have you ever wondered why your hair has that certain je ne sais quoi after a day spent at the beach? You can thank the natural sea salt in the water for giving your locks a beautiful, light textured body. It’s working behind-the-scenes to gently open the hair cuticle and plump up each strand. We included this secret weapon into our Burdock & Neem natural shampoo to add a boost of volume without any harmful chemicals or toxic additives. Ha, cha-cha!


Mint is known to stimulate your mind as well as invigorating your scalp. When you have a healthy scalp, you have healthy hair. Peppermint has been studied for its ability to help hair growth when applied topically. Researchers have noted that when peppermint is used, it stimulates circulation in the scalp which in turn helps boost hair growth. An added bonus is mint’s antimicrobial properties that help combat scalp irritation and dryness.



We wanted to tick all the boxes and a big one was improving damaged hair. This is where panthenol comes in, also known as vitamin B5. Panthenol is working to help improve hair elasticity, moisture retention as well as strand flexibility. It’s a key ingredient (found in our natural hair serum) that will help boost all of our other star ingredients to perform at their best.

Aloe Leaf Juice

We love aloe for so many reasons, which is why its the base for so many of our natural skincare products as well as our natural shampoo. Aloe vera is chock-full of proteolytic enzymes which are an essential player in repairing dead skin cells on our scalps. Not only does it help your hair stay smooth and shiny, but it also works to promote hair growth, reduce dandruff and lightly condition your strands.

Coconut Oil

This tropical staple also made its way into our natural shampoo formulations, especially in our Honey & Virgin Coconut Shampoo. It was on our short-list of natural ingredients to include because of its ability to help grow longer, thicker hair, faster. With all those vitamins and essential fatty acids in coconut oil, a little can go a long way with helping to nourish our scalp and strands.

All of 100% PURE’s natural shampoos are specially formulated to be pH balanced. This ensures that your hair will stay beautiful, shiny, and healthy without upsetting the all-important pH balance of your scalp and hair (start by choosing the right formula for you). Every natural shampoo formula is vegan, toxin-free and cruelty-free, so you’ll feel great when lathering up that our natural shampoos contain nothing harmful to you, or hurting any of our furry friends.

We’ve worked hard to harness the power of Mother Nature to ensure your locks are coated with moisturizing essential oils, hair healthy vitamins, and natural volumizing agents. Next time you pick up a bottle of natural shampoo, make sure yours includes kelp extract and seaweed collagen to give your hair the luster and volume without any icky preservatives or chemicals.

We carefully hand-select products based on strict purity standards, and only recommend products we feel meet this criteria. 100% PURE™ may earn a small commission for products purchased through affiliate links.

The information in this article is for educational use, and not intended to substitute professional medical advice, diagnosis, or treatment and should not be used as such.

Sign up to our email newsletter for more blog updates and exclusive discounts.

Older Post | Newer Post >



Scroll Up