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Natural Eye Shadow Guide

Discover new favorites from our collection of natural eye shadows that might as well be eye cream!

Written by: 100% PURE®
100% PURE Eye shadows

Do you love eye shadow? Do you wish your eye shadow was healthy for your skin and safe for eyes? How about if your eye shadow looked gorgeous, and could actually improve your skin while you wear it? Well buckle up, because we’ve laid out an extensive eye shadow guide that will really open your pretty peepers!

deepset eyes

Does Your Eye Shadow Pass the Test?

Up for a quick challenge before we begin? Open another tab, and Google your current eye shadow. (Trust us, this will make the guide ahead that much more helpful!)

Test #1: Does the brand make it hard to find their full ingredient list?

Yes? Hmm...red flag there. Proceed to next question.

No? Move on to Test #2

Test #2: Does the list contain Carmine or CI 77491?

Yes? Wouldn’t you rather swap crushed beetles and heavy metals for strawberries or black tea?

No? Phew! Dodged some dicey ingredients on that one.

Test #3: Does the list contain any dimethicone?

Yes? Have you read about how it can trap bacteria and potentially cause acne?

No? Alright, we’ll keep rolling on.

Test #4: Do your eyes ever itch or water after application?

Yes? Eep! You might be allergic or have sensitivities to this formula. Discontinue use and talk to your doctor.

No? Woo! Good job keeping your peepers in safe and sound.

Test #5: Have you answered “Yes” to any of the above?

Yes? Time to switch to a natural eye shadow! You’ve come to the right place!

No? Woot, woot! Tip of the hat to you.

Now that you’re fired up over finding eye makeup that’s actually good for skin, let’s help you pick a natural eye shadow look that’s perfect for you!

PRO TIP: Have you figured out your eye shape yet? If not, hop on over to our The Ultimate Eye Makeup Guide where we’ll help you find your correct eye shape.

 

100% PURE Eye Shadow

What Colors Natural Eye Shadow?

Rather than using harsh synthetic dyes (see what colors 100% PURE makeup), our highly pigmented natural eye shadow shades are made from fruits and veggies. 100% PURE has the patent on this truly revolutionary beauty breakthrough for color cosmetics.

Our ingredient lists look more like a grocery list instead of an eye shadow ingredient list: peaches, apricots, tomatoes, strawberries, papayas, black tea, plums… We aren’t formulating our dyes out of C14499 or Red Dye #2, Yellow #5. We’re using Goji Berries, Carrots and Blackberries. Good to eat, safe to wear.

100% PURE has truly set the bar higher than ever with natural eye shadows that you would swear were eye creams. We’re all about working smarter, not harder! We’ve formulated our natural eye makeup in a velvety base of avocado butter and vitamin-packed rosehip oil. Our gluten free eye shadow formulas are produced with a fine rice starch for smooth, even application.

eyeshadow hand swatch

It’s time to get down to the best part… picking your new favorite natural eye shadow! Just a warning: you might come out the other side fruit pigmented eye shadow obsessed!

Natural Powder Eye Shadow Guide

Fruit Pigmented® Eye Shadow: Gilded: a warm, glittery true gold

Fruit Pigmented® Eye Shadow: Bronze Gold: a metallic bronze with a golden sheen

Fruit Pigmented® Eye Shadow: Sugared: a medium brown with cool pink undertones

Fruit Pigmented® Eye Shadow: Petal Tip: a sheer matte pink with nude undertones

Fruit Pigmented® Eye Shadow: Quartz: a sparkly copper brown mauve

Fruit Pigmented® Eye Shadow: Gold Espresso: a sheer golden light brown

Fruit Pigmented® Eye Shadow: Star Bright: a soft gold sheen with yellow undertones

Fruit Pigmented® Eye Shadow: Vanilla Sugar: a sheer peachy nude sheen

Fruit Pigmented® Eye Shadow: Flax Seed: a soft neutral matte nude

Fruit Pigmented® Eye Shadow: Ginger: a matte pink nude

Fruit Pigmented® Eye Shadow: Fig: a deep pewter shimmer with brown undertones

 

Beautiful Gilded Eye Shadow

“This is absolutely gorgeous! It goes on well, has a natural golden shimmer and looks great with my hazel eyes. I had to check the ingredients because I couldn't believe this was made without chemicals!! I love it!”

Deborah L., Verified Buyer of Gilded Eye Shadow

 

Pretty and Long Lasting!

“This eyeshadow really lasts throughout the day. Which is amazing considering I have very oily eyelids. I also don't even have to use a primer! The shimmer is beautiful and not glittery. Very flattering color for hazel eyes!”

Emily C., Verified Buyer of Sugared Eye Shadow

Natural Cream Eye Shadow Guide

Fruit Pigmented® Satin Eye Shadow: Aruba: a soft, cool taupe shimmer

Fruit Pigmented® Satin Eye Shadow: Java: a neutral nude sheen with pink undertones

Fruit Pigmented® Satin Eye Shadow: Maui: a warm deep plum brown with golden shimmer

Fruit Pigmented® Satin Eye Shadow: Caribbean: a soft light pink-nude with shimmery silver undertones

Fruit Pigmented® Satin Eye Shadow: Jeju: a shimmery apricot-peach

Fruit Pigmented® Satin Eye Shadow: Bahamas: a cool medium pink nude sheen

Fruit Pigmented® Satin Eye Shadow: Barbados: a neutral chocolate brown shimmer

Fruit Pigmented® Satin Eye Shadow: Bora Bora: a warm honey brown with golden shimmer

Fruit Pigmented® Satin Eye Shadow: Fiji: a light walnut brown with golden shimmer

Fruit Pigmented® Satin Eye Shadow: Halo: a true pearly white with cool-toned shimmer.

Fruit Pigmented® Satin Eye Shadow: Star: a warm sunny yellow-gold shimmer

Fruit Pigmented® Satin Eye Shadow: Tahiti: a warm peach sheen

 

The Best Shimmer!

“I will not go back to powder shadow. This shadow goes on so silky smooth, I feel as though I'm nourishing my lids. The color Bora Bora has a wonderful shimmer, I wear it in me crease. I have fair skin with pink undertones, I love this shadow!!!”

Carmen Z., Verified Buyer of Halo Satin Eye Shadow

 

“Halo, is a well-pigmented, gorgeously sparkly, ethereal white color that I love to use on the inner corners of my eyes as well as under my brow bone to open and brighten my eyes. I particularly adore this product and this company as a whole because it's pure, vegan ingredients are safe and comfortable for my otherwise highly sensitive, easily irritated eyes. Looking forward to trying other colors!”

Julie S., Verified Buyer of Bora Bora Satin Eye Shadow

Natural Eye Shadow Palette Guide

We’re including a walkthrough of our famous Fruit Pigmented® eye shadow palettes so you can pick your new favorite, or rediscover an oldie but goodie!

100% PURE Fruit Pigmented® Pretty Naked Palette swatch

Fruit Pigmented® Pretty Naked Palette

Flax Seed: Pale pink-nude with taupe undertone

Toffee: Taupe-grey with silver undertone

Chestnut: Rich, bronze-chocolate with rosy undertone

100% PURE Fruit Pigmented® Pretty Naked II Palette swatch

Fruit Pigmented® Pretty Naked II Palette

Beam: Nude gold with soft flecks of gold sparkle

Splendor: Deep, taupe-brown with charcoal undertone and bronze shimmer

Vivid: Deep, charcoal-purple with flecks of ruby sparkle

100% PURE Fruit Pigmented® Better Naked Palette swatch

Fruit Pigmented® Better Naked Palette

Kitty: Rose gold with warm shimmer

Bear: Light milk chocolate with rosy undertones

Butterfly: Medium taupe with charcoal undertone and rosy sheen

100% PURE Fruit Pigmented® Mermaid Palette swatch

Fruit Pigmented® Mermaid Palette

Shell: Warm gold with moss-green undertone

Sea Glass: Light forest green with subtle gold undertone

Star Fish: Charcoal-purple with chocolate undertone

100% PURE Fruit Pigmented® Punk Princess Palette swatch

Fruit Pigmented® Punk Princess Palette

Boyfriend's Band: Pure white with pearlescent finish

Private Show: Bronze, milk chocolate with rosy undertone

Unplugged: Matte black with flecks of superfine silver glitter

100% PURE Fruit Pigmented® Sex Kitten Palette swatch

Fruit Pigmented® Sex Kitten Palette

Risque: Peachy-beige with pearlescent shimmer

Provocateur: Pale purple with silver undertone

Cat Eyes: Midnight purple with charcoal undertone and flecks of silver sparkle

almond eyes

Eye Shadow Brush Guide

Did you know that our cruelty free brushes were specifically made for easy eye shadow and makeup application? These are our top 3 eye shadow brushes, but you can read more about cruelty free makeup brushes in our ultimate guide. Your makeup bag and all animals thank you!

E40 Brush

Cruelty Free Crease Brush E40

Slim brush perfect for application of natural eye shadows on the crease of the eyelid. Our vegan makeup brush was designed to fit its small, bulb-shaped tip effortlessly into your inner corner, crease, or brow bone.

E30 Brush

Cruelty Free Flat Shader Brush E30

Small makeup brush crucial for applying eye shadows with intense pigmentation. The flat and tapered top, made of soft vegan bristles, is perfect for precise shadow application. Our Shader Brush is great for applying eye shadow without fallout, and can double as a concealer applicator.

E20 Brush

Cruelty Free Smudger Brush E20

For those of you who love a good smokey eye, you’ll definitely want to add this vegan makeup brush to your toolkit. Our Smudger Brush has soft, dense bristles to perfectly apply and blend eye shadows for a variety of makeup looks. The short, dense bristle head can blend and smudge cream or powder eye formulas.

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