Discover new favorites from our collection of natural eyeshadows that are so nourishing for skin, they might as well be eye cream!Posted on February 24, 2019 Written by: 100% PURE®
If your makeup bag is packed with clamshells and palettes full of eyeshadow, you’re in good company here. Despite your exhaustive collection of shades, have you ever considered how safe they are to applied so CLOSE to your delicate eyes?
If you’ve ever wondered about the dangers of conventional makeup dyes and chemicals, perhaps it’s time to consider an alternative. For those of you looking for a healthier option, we’ll introduce dozens of eyeshadows colored from fruit — including matte, cream, metallic, and shimmer formulas. We’ve laid out an extensive eyeshadow guide for our fruit pigmented® formulas — with shade descriptions for all!
What Colors Natural Eye Shadow?
Rather than using harsh synthetic dyes, our expertly pigmented natural eyeshadow shades are made from fruits and veggies. 100% PURE has the patent on this truly revolutionary beauty breakthrough — know any other brands who can say the same?
Our ingredient lists look more like a grocery list instead of an eye shadow ingredient list: peaches, apricots, tomatoes, strawberries, papayas, black tea, plums… We aren’t formulating our dyes out of C14499 or Red Dye #2, Yellow #5. Our dyes feature ingredients such as goji berries, carrots, and blackberries — good to eat, safer to wear than petrochemical dyes.
100% PURE has truly set the bar higher than ever with natural eyeshadows that you would swear were eye creams. We’re all about working smarter, not harder! We’ve formulated our natural eye makeup in a velvety base of avocado butter and vitamin-packed rosehip oil. Our gluten free eyeshadow formulas are produced with superfine rice starch for smooth, even application.
Now that you’re fired up over finding eye makeup that’s actually good for skin and safe for eyes, let’s help you pick a few shades of natural eyeshadow that are perfect for you!
Vanille: matte light, nude apricot
Star Bright: soft gold sheen with yellow undertones
Vanilla Sugar: sheer peachy nude sheen
Flax Seed: soft neutral matte nude
Ginger: matte pink nude
Cinnaban: light shimmery copper with pink undertones
Gilded: warm, glittery true gold
Petal Tip: sheer matte pink with nude undertones
Sugared: medium brown with cool pink undertones
Gold Espresso: sheer golden light brown
Bronze Gold: metallic bronze with a golden sheen
Quartz: sparkly copper brown mauve
Fig: deep pewter shimmer with brown undertones
Mink: medium plum brown
Teddy: medium brown with golden sheen
Bronze: matte warm reddish brown
Cacao: matte espresso brown with cool undertones
Potatoe: matte deep cedar brown
Bamboo Charcoal: matte pewter gray with blue undertones
Black Platinum: shimmery pewter gray with blue undertones
Java: neutral nude sheen with pink undertones
Maui: warm, deep plum-brown with golden shimmer
Caribbean: soft, light pink-nude with shimmery silver undertones
Bahamas: cool, medium pink nude sheen
Barbados: neutral, chocolate brown shimmer
Bora Bora: warm, honey-brown with golden shimmer
Fiji:: light, walnut brown with golden shimmer
Halo: true pearly white with cool-toned shimmer
Star: warm, yellow-gold shimmer
Tahiti: warm, peach sheen
Luster: Warm bronze with plum undertone and shimmer
Gleam: Pale, rose nude with pink undertone and shimmer
Glimmer: Rose gold with metallized shimmer
Flax Seed: Pale pink-nude with taupe undertone
Toffee: Taupe-grey with silver undertone
Chestnut: Rich, bronze-chocolate with rosy undertone
Beam: Nude gold with soft flecks of gold sparkle
Splendor: Deep, taupe-brown with charcoal undertone and bronze shimmer
Vivid: Deep, charcoal-purple with flecks of ruby sparkle
Kitty: Rose gold with warm shimmer
Bear: Light milk chocolate with rosy undertones
Butterfly: Medium taupe with charcoal undertone and rosy sheen
Shell: Warm gold with moss-green undertone
Sea Glass: Light forest green with subtle gold undertone
Star Fish: Charcoal-purple with chocolate undertone
Boyfriend's Band: Pure white with pearlescent finish
Private Show: Bronze, milk chocolate with rosy undertone
Unplugged: Matte black with flecks of superfine silver glitter
Risque: Peachy-beige with pearlescent shimmer
Provocateur: Pale purple with silver undertone
Cat Eyes: Midnight purple with charcoal undertone and flecks of silver sparkle
Eyeshadow Brush Guide
Did you know that our cruelty free brushes were specifically made for easy eyeshadow and makeup application? These are our top 3 eye shadow brushes, but you can read more about cruelty free makeup brushes in our ultimate guide. Your makeup bag, your skin, and all animals thank you!
Slim brush perfect for application of natural eyeshadows on the crease of the eyelid. Our vegan makeup brush was designed to fit its small, bulb-shaped tip effortlessly into your inner corner, crease, or brow bone.
Small makeup brush crucial for applying eye shadows with intense pigmentation. The flat and tapered top, made of soft vegan bristles, is perfect for precise shadow application. Our Shader Brush is great for applying eye shadow without fallout, and can double as a concealer applicator.
For those of you who love a good smokey eye, you’ll definitely want to add this vegan makeup brush to your toolkit. Our Smudger Brush has soft, dense bristles to perfectly apply and blend eye shadows for a variety of makeup looks. The short, dense bristle head can blend and smudge cream or powder eye formulas.
Have you figured out your eye shape yet? If not, hop on over to the ultimate eye makeup guide where we’ll match you to the appropriate eye shape. Are you living for our makeup and skin care guides, makeup tutorials, and tailored-to-you advice? Check out our makeup and guide pages for more!