Your Tote

Continue Shopping →

How to Become Vegan

What you can do to commit yourself to a totally vegan lifestyle

Written by: 100% PURE®
going vegan

So you’re thinking about going vegan? Or you want to take small steps to lessen your impact on animals and our planet? Good, you’re in the right place! We’re sharing some helpful pointers on where to start, what to do, how to do it, and why it matters on an individual and global scale.

To start off, let’s talk about what vegan means and why people decide to go vegan. Vegan refers to anything free of animal products (i.e. food, cosmetics, clothing, household items). It also refers to a lifestyle, with animal-loving philosophy at its center. People go vegan for any number of reasons, but most people choose based on health perks, dietary restrictions, or preferences and/or as a moral statement against unnecessary animal cruelty and murder. No matter your motive, any steps you take toward veganism immediately benefit the world! Take a look at this infographic to see tons of jaw-dropping statistics about how choosing vegan (and the alternative) impact the environment.

Transitioning to a Vegan Lifestyle

The very first step in the “Going Vegan” process should be research. Educate yourself on the subject before making your own decisions. Talk to others, watch movies, read books. Then choose how you want to vote with your food dollar. Here are some good places to start:

To watch:

  • Food, Inc.

  • Vegucated

  • Cowspiracy

  • Forks Over Knives

  • Fast Food Nation

  • Supersize Me

  • King Corn

  • PlanEAT

  • Food Matters

  • Change Your Food, Change Your Life

To read:

  • “The Omnivore’s Dilemma” by Michael Pollan

  • “Forks Over Knives: The Plant-Based Way to Health” by Gene Stone

  • “Main Street Vegan” by Victoria Moran

  • “Eating Animals” by Jonathan Safran Foer

  • “Becoming Vegan” by Brenda Davis

  • “Ultimate Vegan Guide” by Erik Marcus

On the web:

Great all-around site:

Link on why to go vegetarian:

Link on how to vegan shop/meal plan:

There are also numerous Instagram, Pinterest, YouTube, and Facebook accounts dedicated to the vegan lifestyle and delicious vegan recipes. Simply search for “vegan” and click on whatever you’re drawn to!

achiote seeds and lip caramels

Vegan Skin Care and Vegan Makeup

Besides a dozen or so vegetarian products made with honey and beeswax, all of our skin care, makeup, body, and hair products are vegan. Eventually, our goal at 100% PURE is to transition to a fully vegan brand. We believe in the antibacterial, anti-aging, and moisturizing benefits of honey and the softening, soothing benefits of beeswax in skin and body care -- especially when compared to the toxic alternatives found in most conventional products. Taking that into consideration, we are still committed to researching and finding vegan solutions that will perform the same functions as honey or beeswax in our formulations.

We formulate an impressive amount of vegan skin care, vegan makeup, vegan hair care, and vegan body care in order to avoid animal-sourced ingredients. We source vegan retinol, vegan pigment, vegan emulsifiers, and vegan emollients for our products. For example, instead of using the bloody carcasses of crushed cochineal beetles to pigment our red lipsticks, we use cherries, raspberries, cranberries, and tomato. Our vegan liquid Lip Caramels are pigmented by achiote seeds, not carmine (aka crushed beetles).

100% PURE Second Skin Foundation

Did you know that squalene, found in thousands of cosmetics and skin care, is sourced from sharks? That’s not OK by us, and it’s also not OK for shark populations, which are steadily declining in the name of beauty. Sharks use squalane (an oily substance) in their livers to balance the buoyancy of their bodies in water -- humans kill sharks and harvest their squalene for use in lipstick, sunscreen, and eye makeup. Instead of using shark squalene, we use olive squalane, a rich and skin nutritious alternative that delivers silky smooth skin. Olive squalane is the star ingredient in our serum-esque 2nd Skin Foundation, which looks and feels like a second skin. And yep, you guessed it: olive squalane is totally vegan.


Your Vegan Diet

The transition process doesn’t have to be overwhelming. Start small. Begin by adding more plant based foods to your diet. Organic veggies and fruits, nuts, seeds and whole grains round out the list. Check out this vegetarian food pyramid for ideas on what to feed your body. These foods should make you feel GOOD! Side effects may include: increased energy, clearer skin, weight loss and better mental focus. Fill your fridge and pantry with fresh, wholesome foods. You can’t eat what you haven’t bought and brought back from the store!

Another step you can take is to try to have meat just one less day a week. Meatless Mondays have become popular, and you may want to adopt that day of the week as you begin your journey. Once you see how easy having a meat-free day can be, try doing it a couple days a week, then more. It’s important to choose what works for YOU. Know your motive and let that guide and inspire you.

Stay tuned for more blogs on healthy, vegan eating -- for people, animals and our planet!

Older Post | Newer Post >



Scroll Up