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How Natural Toners Hydrate Your Skin

Daily use of a natural toner can hydrate skin and give you a more youthful glow

Written by: 100% PURE®
100% Pure Hydrating Toners

Have all those summer beach trips got your skin feeling a little like sand, instead of dewy and refreshed? An unfortunate side effect of sunshine and tan skin can be dryness, especially for those of us with skin that’s already naturally dry. What’s the perfect remedy for dryness? First, consistent water intake is key. Next, add a hydrating toner to your daily routine!

Your toner (and skin care) should contain natural and organic ingredients, for maximum nourishment. Instead of thinking, “what, now I have to add another product to my routine?”, try hearing us out! Once you get the scoop on hydrating skin with a toner, you’ll be sold.

What Do Toners Do, and Why Do I Need One?

You’re probably familiar with the harsh, chemical toners advertised for oily and acne-prone skin. These types of toners, while able to provide an instant (but short-term) desired result, are NOT good for dry skin. In fact, they’ll make dry skin worse. The type of toner that’s great for dry skin actually acts as the first burst of hydration after cleansing the skin. It also sweeps out any remaining dirt or debris, and helps to prep the skin to better absorb any products you apply afterwards.

For skin that’s behaving unpredictably or feeling dry as of late, adding a natural toner to your routine can totally change the game. A toner promotes balance by also infusing moisture into skin, to preserve hydration. Some of your skin care products might be leaving residue behind in your pores, preventing skin from fully absorbing nutrients. Adding a toner can maximize the performance of your skin care, minimize the negative aspects of your skin type, and cleanse pores to reveal the glowing goddess that you are!

4 Hydrating Natural Toner Ingredients

So, what ingredients should your toner have in order to make a positive impact on skin? 100% PURE toners feature humectants, plant gels, and other quality hydrating components. This means they’ll restore skin with sustained hydrated, rather than just providing a temporary splash to dry skin. Check out the ingredient breakdown of our natural toners, and learn how they work well for dry skin.

hyluronic acid

Hyaluronic Acid:

Despite a somewhat scary name, this carbohydrate molecule can actually be found in the human body (primarily in the joints to keep us loose and limber). Hyaluronic acid is a super liquid that can retain up to 1,000 times its weight in water. Vegan sources of hyaluronic acid are both Japanese sweet potatoes or seaweed.

100% PURE Restorative Sea Culture Hydrating Toner

Featuring a protein-rich and super hydrating base of chia seed water, this aquatic inspired toner helps soothe even the most high-maintenance of skin types. Superstar ingredient hyaluronic acid pulls water into the skin, and keeps it there. Using this vegan toner means you’re just a splash away from improved skin -- especially dry skin. Hyaluronic acid amplifies the moisturizing power of the other (already hydrating) ingredients in this toner. Organic glycerin, moisture locking algae, nutrient-rich sea kelp join forces with a soothing blend of florals and essential oils. Love it morning, night, and everywhere in between.



Bring a little deep-sea magic to your skin care routine with this nutritious, mineral-rich ingredient. Seaweed is rich in vitamins A, C, and calcium. It helps to brighten the skin for a mermaid-like glow. We source our seaweed from unpolluted waters, which makes its benefits of hydration, soothing inflammation, and anti-aging more powerful.

Sodium PCA

Sodium PCA:

Did you know: this ingredient is already a part of our bodies, and is naturally found in human skin? Sodium PCA is one of a few really key components that contribute to healthy, hydrated looking and feeling skin.

Vegetable Glycerin

Vegetable Glycerin:

We love this ingredient as a natural and cruelty-free humectant. This product is lightweight, and seals the skin for longer-lasting hydration. Glycerin also helps to fight many skin conditions such as excessive dryness, but also extending to fine lines and other signs of aging.

100% PURE Fermented Rice Water Toner

Looking for a little more oomph from your toner? While specifically designed for dull or lackluster skin, this toner also packs its own punch of hydration. This formula is praised for its hydrating, brightening, and softening abilities. Our Fermented Rice Water Toner highlights sake, a gentle yet powerful brightening agent. Sake also contributes some moisturizing properties, for plumped and glowing skin. Organic glycerin seals in hydration, and locks in the skin-moistening effects of sodium PCA and sodium hyaluronate.

What’s Sodium Hyaluronate, you ask? SH is something naturally found in the body (primarily the joints and eyes), and acts as a humectant as well as a binding ingredient for collagen. Sodium hyaluronate is unique because it can shape shift to suit the hydration needs of the surface it is engaging with. Essentially, SH uses the humidity in the air to hydrate our skin on a slow-timed release for all day (and sometimes all night) moisture. Sodium hyaluronate and hyaluronic acid are often used interchangeably on 100% PURE product labels. These ingredients essentially function the same way and are similarly sourced, so you’ll get all the H-acid power with a slightly more complicated name.

Ready to quench your skin? After cleansing and rinsing, make sure skin is still slightly damp. Using clean hands, pump your toner of choice into the well of your palm and press into the skin for an instant hydrated effect. If splashing isn’t your style, pump onto a cotton pad and sweep across the face, neck, and décolleté for plumper, brighter skin. Happy hydrating!

We carefully hand-select products based on strict purity standards, and only recommend products we feel meet this criteria. 100% PURE™ may earn a small commission for products purchased through affiliate links.

The information in this article is for educational use, and not intended to substitute professional medical advice, diagnosis, or treatment and should not be used as such.

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