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Make a Difference this Earth Day with Green Beauty and Tree Planting

This Earth Day, April 22, we’re proud to plant one tree for every product sold.

Written by: 100% PURE®

Everyday is Earth Day at 100% PURE. We’re committed to minimizing our carbon footprint in all areas of our business, from our headquarters to the product in your hand. We’ve constantly mentioned how your health doesn’t need to be sacrificed for beauty, and the same goes for the health of our planet! We want you to feel good about using our products every day. We’ll go over how 100% PURE stays green every step of the way, and how you can immediately make a difference by supporting our tree planting program!

100% PURE Founders

How We Make a Difference Everyday at 100% PURE

100% PURE Acai Pulp Facial Scrub

Our formula: We use only non toxic, organic, and vegan ingredients. Thanks to that, our formulas are truly natural and 100% biodegradable. That means they don’t contain any harmful chemicals or toxins that can pollute our bodies or the Earth. For example, we use nourishing grape seeds as natural exfoliants in our Acai Pulp Facial Scrub, instead of plastic microbeads that can both irritate your skin and harm marine wildlife. We know how to be truly cruelty free, from each single ingredient all the way to the final formula. Our founder is dedicated to creating the best natural and organic skin care. That’s clean beauty and green beauty right there.

earth day recycled tins

Our packaging: Instead of creating more trash, we always pack our formulas in post consumer recycled and recyclable packaging - we give new life to materials that would otherwise have ended up in a landfill. We say no to hormone disruptors that can spell trouble for our bodies and the environment. That’s why all of the plastic materials we use are BPA and Phthalate free.

earth day fruit pigmentation

Our printing: We use non toxic or soy inks in our printing to avoid polluting our environment. Even our makeup is all colored from fruit and vegetable pigments that are chock full of vitamins and antioxidants for healthy, glowing skin. We’re talking about nude makeup palettes all the way to richly pigmented liquid lipsticks - all running on the power of plant pigments. We’re helping you avoid common colorants used in mainstream beauty products: synthetic dyes and iron oxides, both of which are associated with irritation, allergies, and breakouts.

solar panels

Our headquarters and landscaping: We run on 100% solar power with LED lights. Our drought resistant plants are watered from the condensation collected on our roof.

Our waste: We’re recognized by the city of San Jose, CA as having the lowest amount of landfill garbage and majority recycled.

How You Can Help Us Make a Difference Today

This Earth Day, April 22, we’re proud to plant one tree for every product sold. Yes, every product! Here at 100% PURE, every day is Earth Day, but for the month of April we couldn’t help but up the ante when it came to giving back to our dear Mother Earth and the people who care for it.

We were more than excited to partner with Trees for the Future (TREES). They’re a non-profit organization that helps plant trees in Sub-Saharan Africa. This program provides education and resources to farmers by helping them grow more food and build a sustainable future. Not only does planting trees help communities, but also helps reverse environmental degradation and removes greenhouse gases from the atmosphere. We believe a tree anywhere in the world can make a difference and help everyone. Did you know that a single tree can absorb 26 pounds of CO2 a year? With moving tradewinds and a rapidly growing globally connected world, clean air should be on everyone’s priority list. No matter where a tree is planted, the benefits will be felt everywhere.

How Does the Trees for the Future Program Make a Difference?

Great question! They plant all sorts of trees and plants, and nearly all of the trees are either native or naturalized in the environments where they are planted. TREES partners with local farmers to understand their specific needs and matches them with species that will suit their environment.

The farmers will then learn to grow a variety of fast-growing trees, fruit trees, hardwoods and vegetables. The fast-growing trees are necessary to secure and stabilize degraded lands. They help farmers diversify their fields with fruit trees and hardwoods. Farmers also intercrop vegetables and field crops among the trees to help maximize their space.

landscape

How exactly do trees help people?

There are many ways that trees are beneficial to the global population.

We love trees because:

  • They’re a perfect habitat for biodiversity.

  • They create much of the planet’s oxygen.

  • They help combat climate change.

  • They provide fruits, berries, and nuts for all to eat.

  • They can improve the fertility of degraded soils, and prevent wind and soil erosion.

  • They help to lessen wind on growing crops and provide shade from the scorching hot sun.

  • They can help reduce stress!

plants

What are some of the types of trees that are planted?

Whenever you think of planting trees, the classic Oak or Pine comes to mind. TREES has carefully selected particular characteristics such as fast-growing, thorny, fruit and hardwood trees to be included in their Forest Garden.

They plant thorny trees, such as Acacia species, in living fences to protect their fields. The plant fast-growing, multipurpose trees such as: Acacia, Sesbania, Calliandra, Albizia, Leucaena and Cassia species. They plant fruit trees for food to eat and sell, including: mangoes, citrus, cashew, avocado, and jujube. For longer term investment, farmers often want to plant hardwoods such as mahogany, gmelina, and grevillea.

plants

Why do we need more trees?

Despite their obvious benefits and global value, humans have cut down nearly half of the world’s trees. That’s the depressing conclusion of a massive ecological study published in the journal Nature, which offers the very first data-driven global tree census. While that is some bad news, having an open conversation about it and being proactive brings better news through action for change.

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