Find The Perfect Shade!
Written by: 100% PUREยฎ
Picture this: youโre window shopping for vegan, fruit-pigmented beauty products, and you decide to treat yourself to a luscious lipstick or two.
You know youโd like something pink, so you check out the shade rangeโonly to feel entirely overwhelmed.
Even if youโve been a makeup lover for years, this is still an incredibly common (and understandable) experience. Finding the best lipstick for your skintone is no small feat; beauty retailers offer more options than ever before, but only a handful are sure to complement your own unique beauty.
Have you ever tried on a taupe nude lipstick, only to find it made you look ill? Or perhaps that fiery red shade you loved in-store looks too orange on you?
This is because when it comes to finding the best lipstick for your skintone, undertone matters! And today, weโre here to decipher everything about it!
First, letโs discuss what an undertone is, and how to identify yours.

Whether your skin is incredibly fair or on the deep side, you should be able to categorize your skin as one of the following: warm, cool, and neutral.
From there, you then determine your shade range, which is generally fair, medium, or deep.
You can learn more tricks to help you determine your skinโs undertone in our blog here, but in this article, weโre going to give a rapid-fire strategy so you can determine the best lipstick for your skin tone.
Warm-toned individuals tend to have a hue to their skin thatโs either olive, yellow or golden, and you can tell youโre warm if you tend to look best in gold jewelry, and if the veins in your wrist have a greenish color to them.
If you have a cool undertone, this means that your skin has a pink, red, or bluish hue, and you can tell youโre a cool undertone if the veins in your wrist are on the bluer side, if you find you look best in silver jewelry, or if youโre more likely to burn than tan when youโre in the sun.
Then, thereโs the neutral undertone. Those with a neutral undertone have a mix of pink and yellow in their skin, and they tend to look great in both silver and gold.
Now that we know a thing or two about undertone, letโs talk about how to find the best lipstick for your skintone.

As with most things in makeup, there really isnโt an exact formula for determining the best lipstick for your skintone. Not only are there exceptions to the rule of undertones, but you still may shop online for lipsticks, find one you believe will match your skintone, and order it only to find that the shade looks different from the pictures.
At the end of the day, youโre going to get the best information by trying on lipsticks for yourself. This means trying on lipstick in store, or performing a simple swatch on the inside of your arm.
But at 100% Pure, we wanted to make it as easy as possible for you to find the best lipstick for your skin tone, so we created this guide! Read on to learn which of our Fruit Pigmentedยฎ lipsticks look best with your skintone.
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The rule of thumb is simple: if your undertone is warm, opt for warm-toned lipsticks.
But if youโre not well-versed in color theory, weโre here to simplify things.
Warm-hued lipsticks tend to have reddish, orange, peachy, or even yellowish undertones like corals, golds, and browns.
For the perfect warm nude, stick with something on the peachy side, and go for pinks with warm-hued corals. If youโre a warm undertone, you can even rock a fiery red or a bold orange, but if you prefer something more subdued, any rosy-pink shade will look stunning on you.
If you have a warm undertone, here are some of our favorite shades for you:
Warm Nudes
Fruit Pigmentedยฎ Cocoa Butter Matte Lipstick in โPink Canyonโ
Fruit Pigmentedยฎ Pomegranate Oil Anti-Aging Lipstick in โCalendulaโ
Lip Caramel in โButterchewโ
Pinks
Fruit Pigmentedยฎ Cocoa Butter Matte Lipstick in Prickly Pear
Fruit Pigmentedยฎ Lip Gloss in Strawberry
Fruit Pigmentedยฎ Pomegranate Oil Anti-Aging Lipstick in Primrose
Corals
Fruit Pigmentedยฎ Lip Glaze in Coraline
Fruit Pigmentedยฎ Cocoa Butter in Strawberry Cactus
Fruit Pigmentedยฎ Pomegranate Oil Anti-Aging Lipstick in Magnolia
Fiery Reds
Fruit Pigmentedยฎ Cocoa Butter Matte Lipstick in โCactus Bloomโ
Fruit Pigmentedยฎ Pomegranate Oil Anti-Aging Lipstick in โHibiscusโ
Lip Caramel in โScotch Kissโ
Naturally, those with a cool undertone look best in cool-toned lipstick shades.
But what do cool-toned lipsticks look like?
Cool-toned lipsticks can be found in hues like cherry, wine, plum, mauve, crimson, and violets. For instance, your ideal red lipstick will be more toward a deep bluish-red, like crimson or cherry. Berry shades tend to look especially flattering if youโre cool-toned.
For the perfect nude lip, bring out the natural flush in your lips with a mauve pink, or opt for a taupe for a more subtle look.
Cool Nudes:
Fruit Pigmentedยฎ Pomegranate Oil Anti-Aging Lipstick in Foxglove
Cool Pinks:
Fruit Pigmentedยฎ Cocoa Butter Matte Lipstick in Plume Pink
Fruit Pigmentedยฎ Cocoa Butter Matte Lipstick in Mirage
Fruit Pigmentedยฎ Lip Glaze in Fig
Berry Tones:
Lip Caramel in Cherry Cordial
Fruit Pigmentedยฎ Cocoa Butter Matte Lipstick in Marrakesh
Fruit Pigmentedยฎ Lip Glaze in Rhubarb
Purples:
Matte Lipstick: Fruit Pigmentedยฎ Cocoa Butter Matte Lipstick in Winecup
Fruit Pigmentedยฎ Pomegranate Oil Anti-Aging Lipstick in Black Rose
Matte Lipstick: Fruit Pigmentedยฎ Cocoa Butter Matte Lipstick in Hyacinthus
So, youโve tried every one of the tricks to determine your undertone, and youโve found that you look just as beautiful in your gold necklace as you do in your silver one.
This likely means that you have a neutral undertone, and good news: just about every lipstick shade looks great on you!
As a neutral undertone, youโll be able to rock warm or cool lipsticks, so feel free to try that berry-magenta shade, or that bold orange gloss. The possibilities are endless when everything suits you!
Perhaps youโve read through this entire guide, only to find that youโre still not sure where to find the best lipstick for your skintone, or maybe you donโt care for the options recommended for you.
Maybe youโre warm-toned, but you canโt stand peachy corals. Or perhaps youโre cool-toned and crave a purple lipstick.
Whatever your reason, weโve got you covered, with our neutral-toned lipsticks! These universal shades look great on everyone, whether youโre cooler than cool, or so warm youโre hot.
Here are some of our best-selling neutral shades:
Neutral Berry
Fruit Pigmentedยฎ Cocoa Butter Matte Lipstick in Protea
Neutral Nude
Fruit Pigmentedยฎ Pomegranate Oil Anti-Aging Lipstick in Clover
Neutral Deep Ruby
Fruit Pigmentedยฎ Cocoa Butter Matte Lipstick in Nopal
- Tags: how-to, Makeup, September-2022
We carefully hand-select products based on strict purity standards, and only recommend products we feel meet this criteria. 100% PUREโข may earn a small commission for products purchased through affiliate links.
The information in this article is for educational use, and not intended to substitute professional medical advice, diagnosis, or treatment and should not be used as such.