100% PURE

To redeem your Purist Perks in the mobile app, simply log into your account and redeem your reward voucher and then copy and paste your discount code in the mobile app! Contact customerservice@ puritycosmetics.com for any assistance

Your Tote

Celebrating Strawberries!

To celebrate National Strawberry Day, we’re diving into the health, skin, and natural makeup benefits of this juicy fruit!

Written by: 100% PURE®

It’s February 27th: Happy National Strawberry Day! At 100% PURE, we’re thrilled that we get an entire day to celebrate the health benefits and uses of this beautiful summer berry. In this post, we’ll explore the health and beauty benefits that strawberry has to offer, and talk you through some simple ways to incorporate strawberry in your natural makeup and skin care routine — from making a DIY face mask with strawberry, to trying out a strawberry-pigmented blush or lip tint!

Health Benefits of Strawberry

Strawberry is an anti-inflammatory food that’s packed with head-to-toe health benefits. Here are a few of the beneficial nutrients that strawberries contain:

  1. Vitamin C: A powerhouse antioxidant, vitamin C can help to reduce your risk of chronic diseases, heart disease, and dementia; combat high blood pressure and free radicals; facilitate iron absorption; and boost immunity by supporting white blood cell function.

  2. Vitamin K: Your body needs vitamin K in order to heal itself when it’s wounded. It plays an important role in blood clotting, and it’s essential when it comes to maintaining bone health.

  3. Folate: Folate (aka vitamin B-9) helps your body to produce blood cells, synthesize DNA and RNA, and convert carbohydrates into energy.

  4. Manganese: Manganese is a mineral that supports healthy brain function, nervous system function, and enzyme system function.

  5. Potassium: Potassium, another mineral that’s crucial to human health, helps to your body to regulate fluid levels, nerve signals, and muscle contractions. Getting the right amount of potassium can decrease your risk of certain diseases, as well as your risk of high blood pressure.

Strawberries Strawberry Benefits for Skin

Now that we understand the basic health benefits of strawberry, let’s explore the ways in which this multitasking ingredient can benefit your skin. Packed with healthy nutrients, strawberry can have impressive benefits for many different skin types:

  1. Acne-fighting properties: Strawberries are a natural source of salicylic acid, which fights acne by removing dead skin cells and preventing clogged pores, and by eliminating excess oil and other impurities. Strawberry is a great ingredient for acne-prone skin because it’ll help to moisturize and repair your skin while it kicks blemishes to the curb.

  2. Anti-aging properties: Strawberry is also high in antioxidant vitamin C, which has been shown to display free-radical scavenging behavior. This means that vitamin C can help to eliminate free radicals in your skin, preventing them from contributing to long-term skin damage.

  3. Complexion-brightening properties: The salicylic acid in strawberry will help to gently resurface your skin, banishing dullness and revealing radiant, new skin. Meanwhile, vitamin C will help to stimulate cell renewal and circulation, resulting in a healthy glow.

  4. UV-protection: Although it hasn’t been definitively proven, some research supports the idea that strawberry can help to protect your skin against UV rays, helping to reduce the risk of photodamage and cancer.

Sliced-Strawberries DIY Strawberry Face Mask

It’s easy enough to find high-quality, premade skincare products that feature strawberry. However, making a DIY mask with strawberries is a fun way to experience the skincare benefits of this fresh berry — while snapping some great photos for your IG stories.

Our DIY Brightening Mask with Strawberry features four easy-to-find ingredients: strawberry to brighten and tone your skin, aloe vera gel soothing and cooling hydration, green tea to boost your glow while fighting blemishes, and avocado to support your skin’s natural lipid barrier.

To make our mask, start by combining two medium-sized strawberries and ⅛ cup of avocado using a blender or mortar and pestle. Next, add 1 teaspoon of matcha green tea powder, and stir it into the strawberry-avocado mixture until everything is evenly combined. Gently fold 1 tablespoon of aloe gel into the strawberry-avocado mixture, and gently whisk with a fork until all ingredients are combined. You should end up with a fragrant, refreshing face mask that’s jam-like in consistency.

To use the face mask, start with freshly cleansed and toned skin. Using clean fingers or a clean brush, spread the face mask over your skin in an even layer. Allow it to sink into your skin for up to 30 minutes, then rinse it away. Follow up with your favorite toner, serum, facial oil and/or moisturizer!

IMG_6193-Edit Strawberry Pigments in Natural Makeup

While conventional makeup brands often use artificially-derived, non-vegan, and toxic petrochemical pigments to color their products, it is the job of natural beauty brands to find safe alternatives to these mainstream colorants.

Here at 100% PURE, we are deeply passionate about coloring our natural makeup products with gorgeous pigments from fruit sources — and strawberry is one of our all-time favorites. Strawberry is a key ingredient in our Fruit Pigmented® color cosmetics collection, as its vibrant, pink-red hue lends a dash of vivid color to our formulas.

Here are a few of the 100% Pure makeup products that we’re proud to say are pigmented by strawberry, and/or similar berries:


Fruit Pigmented® Cocoa Butter Matte Lipstick in Strawberry Cactus: A gorgeous, warm, pink shade that could work with a natural makeup look, or a bolder look. Cocoa butter, shea butter, and vitamin E soften, condition, and plump your lips. Made with berries like raspberry, blackberry, and blueberry.


Fruit Pigmented® Lip & Cheek Tint in Shimmery Strawberry: This two-in-one lip and cheek tint is the perfect product for anyone who’s interested in simplifying their beauty routine. This health, robust pink color can be dabbed on as desired in order to achieve your desired effect. Made with berries like strawberry, cranberry, and cherry.


Fruit Pigmented® Blush in Strawberry: Our powder blushes are made from finely pressed rice powder, a skin-healthy ingredient that’s gentle and non-irritating. This delicate, strawberry-pigmented shade is perfect for everyday wear. Made with berries like strawberry, raspberry, and goji.


Fruit Pigmented® Lip Glaze in Strawberry: Our lip glazes are made using a rich, luxurious base of avocado butter and cocoa butter to provide a silky, glossy finish with medium-full coverage. This bold, dramatic, strawberry-powered shade would add a gorgeous dash of drama to any makeup look. Made with berries like blueberry, blackberry, and raspberry.

Hungry for more info on our revolutionary fruit pigmented® technology?

We carefully hand-select products based on strict purity standards, and only recommend products we feel meet this criteria. 100% PURE™ may earn a small commission for products purchased through affiliate links.

The information in this article is for educational use, and not intended to substitute professional medical advice, diagnosis, or treatment and should not be used as such.

Sign up to our email newsletter for more blog updates and exclusive discounts.

Older Post | Newer Post >


Scroll Up