,"aggregateRating": { "@type": "AggregateRating", "ratingValue": 4.5, "reviewCount": 1340 }
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Fruit Pigmented® Full Coverage Water Foundation
1340 reviews

Fruit Pigmented® Full Coverage Water Foundation

Fruit pigmented® foundation plumps and hydrates skin with soothing aloe and toning green tea. Flawless high-coverage foundation with a satin, lightly dewy finish.
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free
  • Gluten free icon - Product Page Made in USA

Select a color:

Neutral 1.0
Cool 1.0
Warm 1.0
Warm 2.0
Neutral 2.0
Warm 3.0
Warm 4.0
Cool 2.0
Warm 5.0
Olive 3.0
Cool 3.0
Neutral 3.0
Warm 6.0
Olive 4.0
Neutral 4.0
Warm 7.0
Cool 4.0
Warm 8.0
Neutral 5.0
$48
Quantity 1 fl oz / 30 ml
$48
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    • For Normal, Dry Skin Types
    • Full Coverage
    • Dewy Finish

    Hydrating, skin-refreshing water foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich plant and fruit pigments for gorgeous full coverage.

    Coverage

    Product Coverage: Full

    Finish

    Product Finish: Dewy
    Shade Chart
    1cfpwfn1-0_primary
    Neutral 1.0
    Fair with neutral undertone
    1cfpwfc1-0_primary
    Cool 1.0
    Fair with cool undertone
    1cfpwfw1-0_primary
    Warm 1.0
    Fair with warm undertone
    1cfpwfw2-0_primary
    Warm 2.0
    Fair with warm undertone
    1cfpwfn2-0_primary
    Neutral 2.0
    Light with neutral undertone
    1cfpwfw3-0_primary
    Warm 3.0
    Light with warm undertone
    1cfpwfw4-0_primary
    Warm 4.0
    Light with warm undertone
    1cfpwfc2-0_primary
    Cool 2.0
    Light with cool undertone
    1cfpwfw5-0_primary
    Warm 5.0
    Medium with warm undertone
    1cfpwfo3-0_primary
    Olive 3.0
    Medium with olive undertone
    1cfpwfc3-0_primary
    Cool 3.0
    Medium with cool undertone
    1cfpwfn3-0_primary
    Neutral 3.0
    Medium with neutral undertone
    1cfpwfw6-0_primary
    Warm 6.0
    Tan with warm undertone
    1cfpwfo4-0_primary
    Olive 4.0
    Tan with olive undertone
    1cfpwfn4-0_primary
    Neutral 4.0
    Tan with neutral undertone
    1cfpwfw7-0_primary
    Warm 7.0
    Dark with warm undertone
    1cfpwfc4-0_primary
    Cool 4.0
    Dark with cool undertone
    1cfpwfw8-0_primary
    Warm 8.0
    Deep with warm undertone
    1cfpwfn5-0_primary
    Neutral 5.0
    Deep with neutral undertone
    Directions
    Dot this high-coverage foundation onto forehead, cheeks, nose, and chin. Blend outwards using clean and slightly damp Non-Latex Makeup Blender. Finish by buffing with a clean Cruelty Free Stippling Brush around nose, eyes, and chin for an airbrushed finish.
    Size
    1 fl oz / 30 ml
    Source
    Made in USA
  • Every ingredient we use is beneficial, here are a few:
    Product Page Key Ingredients: Acai Berry
    Acai Berry
    Acai Berry heals and protects with antioxidants.
    Product Page Key Ingredients: Alpha Lipoic Acid
    Alpha Lipoic Acid
    Alpha Lipoic Acid lessens signs of aging.
    Product Page Key Ingredients: Grape
    Grape
    Grape fights signs of aging with resveratrol.
    Product Page Key Ingredients: Green Tea
    Green Tea
    Green Tea tones and protects with antioxidants.
    Product Page Key Ingredients: Aloe
    Aloe
    Aloe heals and recovers.

    Complete list of ingredients:

    Aloe Barbadensis Leaf (Organic Aloe Juice)*, Rice Starch, Extracts of Prunus Persica (Peach) Fruit, Prunus Armeniaca (Apricot) Fruit, Daucus Carota (Carrot) Sativa Root Punica Granatum (Pomegranate), Theobroma Cacao (Cocoa Bean) and Solanum Lycopersicum (Tomato) Fruit/Leaf/Stem, Zinc Oxide, Plant Cellulose, Coffee Bean, Sunflower Lecithin, Euterpe Oleracea Pulp (Acai) Oil, Punica Granatum (Pomegranate) Seed Oil, Resveratrol (Red Wine Resveratrol), Alpha Lipoic Acid, Tocopherol (Vitamin E), Camellia Sinensis (Green Tea) Leaf Extract, Euphorbia Cerifera (Candelilla) Wax, Extracts of Rosmarinus (Rosemary) Officinalis Leaf, Origanum Vulgare (Oregano) Leaf, Thymus Vulgaris (Thymus) Flower/Leaf Extract, Vegetable Glycerin, Lonicera Caprifolium (Japanese Honeysuckle), Silica, Turmeric, Bamboo Charcoal, Indigo Oil * Certified Organic

    Ingredient Glossary

    Natural ingredients may vary in color and consistency

Reviews & Testimonials

Customer Reviews
4.5 Based on 1,410 Reviews
5 ★
72% 
1010
4 ★
16% 
220
3 ★
7% 
94
2 ★
3% 
44
1 ★
2% 
42
Customer Photos
Write a Review Ask a Question

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Your input is very much appreciated. Share it with your friends so they can enjoy it too!

Filter Reviews:
  • foundation
  • skin
  • coverage
  • color
  • shade
  • face
  • ingredients
  • finish
  • makeup
  • primer
A
09/12/2022
Aisha
United States United States

Great

This is awesome! I recommend it to everyone in my family it’s great

A 100% PURE Customer
AP
09/08/2022
Alivia P.
United States United States

For the perfect natural glow!

Goes on smooth and remains dewy throughout the day.

M
09/07/2022
Marcia
United States United States

great product

This product is really amazing. Do not let the color when looking at the jar judge how it actually looks on your face. This is a lovely medium coverage foundation. You could get full coverage with a couple layers as it is very buildable. Such a natural finish and probably the best match for my skintone. I have fair dry mature skin. I went with a cool 1 and it's perfect once blended. It almost looks pink in the jar. I have cool skin and blue dark eyes. I would go a bit lighter with this brand. I went with a usual 2 in the second skin and I'm not super happy with it. This is a hydrating, light, silky feeling product. One of my favorites.

M
09/01/2022
Marcia
United States United States

amazing

I have the second skin foundation which I don't hate but don't love. I think my skin looks a bit dry with it. I thought I was taking a chance on the water foundation. I was so wrong it's really one of the best foundations I've ever used--green or not. If you are looking for absolutely full coverage you will need at least two layers--but it builds easily and seamlessly. I like the one coat it's definitely a medium coverage with a brush--maybe a little more with a sponge. I am pretty fair but cool undertones. I bought fair cool. I thought it would be way too pink when I first opened it. It's perfect. It's my favorite shade of foundation now. Love it.

JL
08/30/2022
Joanna L.
Canada Canada

Amazing!

Hands down the best foundation!

Fruit Pigmented® Full Coverage Water Foundation
by Pure Community
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By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.


Customer Reviews
4.5 Based on 1,410 Reviews
5 ★
72% 
1010
4 ★
16% 
220
3 ★
7% 
94
2 ★
3% 
44
1 ★
2% 
42
Customer Photos
Write a Review Ask a Question

Thank you for submitting a review!

Your input is very much appreciated. Share it with your friends so they can enjoy it too!

Filter Reviews:
  • foundation
  • skin
  • coverage
  • color
  • shade
  • face
  • ingredients
  • finish
  • makeup
  • primer
A
09/12/2022
Aisha
United States United States

Great

This is awesome! I recommend it to everyone in my family it’s great

A 100% PURE Customer
AP
09/08/2022
Alivia P.
United States United States

For the perfect natural glow!

Goes on smooth and remains dewy throughout the day.

M
09/07/2022
Marcia
United States United States

great product

This product is really amazing. Do not let the color when looking at the jar judge how it actually looks on your face. This is a lovely medium coverage foundation. You could get full coverage with a couple layers as it is very buildable. Such a natural finish and probably the best match for my skintone. I have fair dry mature skin. I went with a cool 1 and it's perfect once blended. It almost looks pink in the jar. I have cool skin and blue dark eyes. I would go a bit lighter with this brand. I went with a usual 2 in the second skin and I'm not super happy with it. This is a hydrating, light, silky feeling product. One of my favorites.

M
09/01/2022
Marcia
United States United States

amazing

I have the second skin foundation which I don't hate but don't love. I think my skin looks a bit dry with it. I thought I was taking a chance on the water foundation. I was so wrong it's really one of the best foundations I've ever used--green or not. If you are looking for absolutely full coverage you will need at least two layers--but it builds easily and seamlessly. I like the one coat it's definitely a medium coverage with a brush--maybe a little more with a sponge. I am pretty fair but cool undertones. I bought fair cool. I thought it would be way too pink when I first opened it. It's perfect. It's my favorite shade of foundation now. Love it.

JL
08/30/2022
Joanna L.
Canada Canada

Amazing!

Hands down the best foundation!

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