For Normal, Dry Skin Types
Made in Italy
Hydrating liquid-cream formula gives you a luminous complexion with buildable light to medium coverage and a dewy, natural finish. Thousands of light-reflective mineral pigments give skin a soft, incandescent glow.
Hydrating liquid-cream formula gives you a luminous complexion with buildable light to medium coverage and a dewy, natural finish. Thousands of light-reflective mineral pigments give skin a soft, incandescent glow.
Natural ingredients may vary in color and consistency
Natural ingredients may vary in color and consistency
Natural ingredients may vary in color and consistency
FEATURED IN
FREEBUNNI
Natural BB Creams That Double as Skin Care
THE BRUNETTE ECOHOLIC
SOME OF MY CURRENT SUMMER FAVES…
FROM OUR BLOG
What is a BB cream and how is it different from a foundation?
A BB cream, short for "Blemish Balm" or "Beauty Balm", provides light to medium coverage with added skincare benefits, often including hydration, SPF, and antioxidants. It's a hybrid between makeup and skincare, whereas a foundation primarily focuses on skin coverage.
How does a BB cream benefit dry skin?
BB creams, especially those formulated for dry skin, contain hydrating ingredients that moisturize and nourish, preventing flakiness and dry patches.
Is a luminous or dewy finish suitable for all skin types?
While a dewy finish provides a radiant glow ideal for normal to dry skin types, those with oily skin may prefer a matte finish to reduce the appearance of shine.
How do light-reflective mineral pigments enhance skin appearance?
Light-reflective mineral pigments scatter light, reducing the appearance of imperfections and giving skin a soft, glowing effect.
What benefits do aloe, shea, and vitamin E offer in the BB Cream?
Aloe soothes and hydrates, shea moisturizes and provides a barrier against environmental stressors, while vitamin E offers antioxidant protection and skin nourishment.
By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.
United States
United StatesI have been using this BB cream for several years now, and it is the best I’ve ever ever found! It is creamy, and buildable so you can add more if you want or keep it a thin layer to be more natural in the daytime. What happened? On top of that, it is completely pure in it’s ingredients (I am a certified holistic health coach, and I’m very fussy about what I allow on my skin) and works amazing… I am almost 69 years old and it goes on like a dream- I believe it actually helps my skin - I totally recommend it !
United StatesI had been using the 10 Luminous for several years, but it has been out of stock for over a year. For some reason this company doesn't feel customers should know if they plan on restocking the product and adding colors. After numerous attempts to reach out to them I have received no response. I love the product but there lack of transparency and lack of bringing out of stock items back in a timely matter is very frustrating.
United StatesA little bit goes a long way. I find this works best when “watered down” slightly with some moisturizer.
United StatesI LOVE this product! I’m allergic to iron oxide pigment and 100% Pure is the only makeup I use!
