Our vegan, cruelty-free nail polish shades are made without the 20 common toxins found in conventional formulas. Each 20-free shade delivers stunning chip-resistant color for a professional looking manicure or pedicure at home.
All polishes are free of:
DirectionsStart by applying Horsetail Base Coat for stronger nails, or the Ridge Filler Base for a smoother application; allow to dry. Apply one coat of nail polish and allow to dry; follow with a second coat for more opaque color. Finish with Glass Top Coat for a chip-free, high-gloss finish. Separation is natural! Shake thoroughly before applying to ensure even color distribution.SourceMade in USA
- Formaldehyde Resin
- Dibutyl Phthalate (DBP)
- Ethyl Tosylamide
- Triphenyl Phosphate (TPHP)
- Animal Ingredients
- Methylisothiazolinone (MIT)
- Hydroquinone Monomethyl Ether (MEHQ)
- Palm Oil
- Nonylphenol Ethoxylate
Complete list of ingredients:Butyl Acetate, Ethyl Acetate, Nitrocellulose, Adipic Acid/Neopentyl Glycol/Trimellitic Anhydride Copolymer, Acetyl Tributyl Citrate, Isopropyl Alcohol, Acrylates Copolymer, Stearalkonium Bentonite, n-Butyl Alcohol, Benzophenone-1, Silica, Alumina, Trimethylpentanediyl Dibenzoate, Polyvinyl Butyral, Styrene/Acrylates Copolymer, Polyethylene Terephthalate, Polybutylene Terephthalate, Ethylene/Vinyl Acetate Copolymer. MAY CONTAIN: Aluminum Powder (CI 77000), Iron Oxides (CI 77499, CI 77491), Red 34 Lake (CI 15880), Red 6 Lake (CI 15850), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Ferric Ammonium Ferrocyanide (CI 77510), Mica (CI 77019), Blue 1 (CI 42090), Yellow 11 (CI 47000), Titanium Dioxide (CI 77891), Violet 2 (CI 60725), Ultramarines Blue (CI 77007)
Natural ingredients may vary in color and consistency
By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.
- nail polish
Beautiful Color That Strengthens My Nails...But Chips Easily
I love the color and the fact that it makes my natural nails healthier instead of destroying them like conventional nail polish. I will say that it chips pretty easily and can lose some of its shine after the first day or so, but if that's the trade off for having a pretty nail color that isn't toxic, I'm more than willing to just paint my nails a bit more often.
I’m so happy with this nail polish! The color is rich but not too red or too dark. It’s just right for me. It went on so easy. The consistency allowed me to do both fingernails and toenails fast and efficiently. I only did one coat (lazy). My fingernails have chipped within a few days but that’s my fault since I only did one coat and no base or top coats (which I’ll do from now on). My toenails still look perfect almost a week since application. This polish is better than the toxic stuff!
I now have “Pure” nails
I’ve been using “Pure” products for several years now, but recently decided to step out and try your nail section. I couldn’t be happier, and I’m really enjoying the nail polish! I love the color, and the way it glides on. I’ve also received many compliments on the color and now just wear it all the time. My nails seem stronger when I have them polished. I can’t wait to try several other colors when they are back in stock. Thanks for making safe products!
I love it❗️ It lasts longer even with just one layer❗️ I also love it since It doesn’t smell like the others with toxic odors! Thanks
Beautiful color and long lasting
Quick full coverage, great color and long lasting. Very happy with this polish.