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Hair Serum

Strengthen and smooth your hair with a vitamin-packed formula.

Posted on March 8, 2017
Written by: 100% PURE®
100% Pure Pro-Vitamin B5 Smoothing Hair Serum

Navigating the market of hair serums can be daunting if you’re committed to the lifestyle of natural beauty-- it’s a minefield loaded with parabens, toxic dyes and cloying, synthetic fragrances. You’re in for lots of trial and error with brands you thought were natural, because of their major emphasis on spotlight ingredients like argan oil, coconut milk or keratin. Their versions of Argan oil and coconut milk? Diluted by alcohols, synthetic chemicals and fragrances. Their Keratin? Not often from a vegetable source, but from boiled animal-based fibers like horse hooves.

Companies spend so much of their marketing and packaging efforts to direct the spotlight onto these single ingredients in hopes that consumers aren’t reading any further; that they’re trusting the rest of the product to stay inside the same natural category as the star ingredient.

Our new Pro-Vitamin B5 Smoothing Hair Serum doesn’t have anything to hide in its ingredients list, because the formula is totally safe and non-toxic. The hair-smoothing formula has a bright lavender essence and delivers vitamins and nutrients to thirsty, brittle strands for hair that grows stronger with each use.


Since our serum is formulated from natural ingredients, it’s important to understand how it will work and feel, in comparison to those slippery, silky serums you’ve used in the past. We use cooked and soaked wheat protein to smooth frizz, and plant-derived Sodium PCA to retain moisture within the hair’s shaft and cuticles. Wheat protein is best absorbed by damp hair, and can weigh it down with too generous an application- so we recommend starting with 1 pump. For fine hair, one pump may be all you need. For denser hair, maybe 2-3. It all depends on your hair! Since every head of hair is different, it’s important to find the amount that works best for you.

Dispense into your palm, then emulsify by rubbing hands together; the friction will warm the serum and reduce stickiness. Apply to the ends, then work upwards. Do not apply to roots, or massage into scalp as you might a leave-in conditioner or detangler; since this ultra nourishing serum has no water content, you don’t want to apply directly to scalp and risk clogging pores, which could lead to root damage.

What to Expect

This serum not only strengthens and smooths, but consistently delivers vitamins and nutrients to your strands which supplement hair’s health. Plant-derived Pro-Vitamin B5 is a nutrient used to promote healthy shine and texture to hair, and plant-derived Tocopherol (vitamin E) stimulates your scalp’s capillaries, aiding in healthy growth and proper circulation at the root.

This serum is a true multitasker all on its own, as it smoothes away frizz and leaves a naturally silky, healthy shine while feeding hair roots, shafts and cuticles beneficial nutrients to protect and strengthen each strand.


Chemical Upsell?

Unfortunately, there are lots of useless, counterproductive and unnatural ingredients in most of the popular, supposedly hair-perfecting serums on today’s market. They’ll tout glorious benefits from anti-frizz to silky strands on their front-facing labels, but when you turn the bottle around, there’s that pesky phrase: “best used in conjunction with related so-and-so products.” It’s not only a tactic to sell you on their whole line, it’s a red flag that their serum ingredients are more potent when activated by the chemicals in their other products. And unless you plan on committing to an entire line, you might be dousing your hair with lots of unnecessary ingredients.

What We Left Out

The other tricky part of hair serum shopping is avoiding the top offending conventional ingredients. Synthetic fragrances are on our list to avoid: nearly every one can be traced back to a petrochemical-- most of which have been classified as hazardous waste by the FDA. But rest easy: the only scent in our natural hair serum comes from Lavandula Angustifolia, aka Lavender essential oil.

Alcohols are another ingredient category to use sparingly in a leave-in hair serum; they strip hair of natural oils and hydration until the strands snap and break, and will even dry out your scalp, leading to itching and irritation.

Not to be forgotten are parabens, which are also considered xenoestrogens: synthetic agents that mimic natural estrogen produced by our bodies. For this reason, studies have linked parabens to breast cancer and reproductive issues. Though studies are still trying to quantify the dangers of parabens, we feel it’s safer to avoid them altogether.

Excluding these harmful ingredients and their effects was tantamount in formulating a hair serum that was not only safe, but beneficial for hair. Avoiding complex chemicals, synthetic fragrances and drying alcohols was easy with the right natural, plant-based ingredients-- and we hope you’ll love the result!

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