- Fruit Pigmented®
- Cruelty Free
- Gluten Free
- For Oily, Normal, Combination Skin Types
A silicone-free, natural primer infused with skin-plumping seaweed collagen for flawless, long lasting cosmetic application. Skin healthy ingredients make this the perfect makeup primer for both face and eyes, to soften and smooth skin before you apply makeup. Made with seaweed for plumping and collagen-boosting, aloe for hydration, and eucalyptus for purifying oily and acne-prone skin.DirectionsApply evenly to clean or moisturized skin. Allow to set for 90 seconds, then follow with makeup application.Size1 fl oz/ 30 mlSourceMade in USA
Every ingredient we use is beneficial, here are a few:Tea TreeTea Tree clears impurities and tones.EucalyptusEucalyptus fights and prevents acne.Seaweed CollagenSeaweed Collagen boosts collagen production and elasticity.Green TeaGreen Tea tones and protects with antioxidants.Aloe JuiceAloe Juice soothes and moisturizes.
Complete list of ingredients:Aloe Barbadensis (Organic Aloe Juice) Leaf Extract*, Vegetable Glycerin, Olive Oil Squalane, Tocopherol (Vitamin E), Euphorbia Cerifera Cera (Candelilla Wax), Camellia Sinensis (Green Tea) Leaf Extract, Silica, Oryza Sativa (Rice) Starch, Fucus Vesiculosus (Seaweed) Collagen, Eucalyptus Globulus (Eucalyptus) Extract, Melaleuca Alternifolia (Tea Tree) Extract, Oregano Extract, Thyme Extract, Lonicera Caprifolium Flower and Lonicera Japonica (Honeysuckle) Flower Extract
Natural ingredients may vary in color and consistency
In The Press
I Tried To Live Like Shailene Woodley For A Week - & It Was Not Easy.
6 Best Primers for Large Pores and a Flawless Complexion
The 20 Best Face Primers For Acne-Prone Skin
7 Best Face Primers That Will Seriously Change How Your Makeup Wears
Wisdom in Beauty
5 Primers You Need in Your Beauty Routine
Anna Kendrick's 100% Pure Red Carpet Makeup
We Tried It: Trying to Go Totally Green for a Week, from Zero Waste Takeout to Scrubbing my Tub with a Grapefruit
Read Our Blog
3 Major Eucalyptus Benefits for Acne
How this aromatic herb can help banish active breakouts Posted on January 7, 2020 Written by: 100% PURE ® Discovered in Tasmania by European explore...
Choosing the Best Face Primer for You
Picking your perfect primer, plus 8 reasons to use a face primer in your makeup routine Updated on March 23, 2021 Written by: 100% PURE® ...
- mattifying primer
First time trying the mattifying version of the primer. Works well enough for my oily skin through the winter, but its performance during summer remains to be seen. Got it on sale, and I think it was worth the price. However, HOW IN THE WORLD are we GOING BACKWARDS, 100% Pure!? From glass to plastic!?? I would rather pay a higher price than have a container that may or may not (and likely will not) end up getting recycled. You have to make sure that the container is cleaned and washed of residue before it can actually be recycled...and even then...plastic is only recyclable a few times-- then to the landfill it goes. Only 9% of "recycled" plastic actually gets made into something else. Very disappointed in 100% Pure. PLEASE go back to plastic packaging.
Hi Raquel, Thank you so much for your review! We'll definitely share your feedback with our Product Development team!
Not ideal if you have dry skin but helps to hold foundation
I like this product a lot. I'm irritated the glass packaging is gone. Docking stars because of that, because the product itself, in the GLASS packaging was wonderful. I noticed some responses say that it is "recyclable" packing and easier for people to use. However, not everyone "recycles" and that is putting the responsibility on the consumer. And that is assuming it makes its way to recycling and plastic can only be recycled a certain amount of times. The "convenience" of the plastic squeeze tube is more important than what goes and stays in the environment to people it seems. So... disappointed.
My foundation goes on evenly when I use this primer!
I have used this primer in the past and loved it! I am not sure if the formula has changed, I know the packaging did, however this time the primer isn't working at all. My face is shiny and oily and I have to continue to blot my face throughout the day. I've never had to do that before when using this primer.
By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.