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Fruit Pigmented® Ultra Lengthening Mascara
4696 reviews

Fruit Pigmented® Ultra Lengthening Mascara

This dark mascara lengthens and separates lashes without clumping, smudging, or flaking. It also coats each lash with conditioners and natural pigment from black tea, berries, and cocoa.
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Made in USA

Select a color:

Blueberry
Black Tea
Blackberry
Dark Chocolate
$19.60 $28.00
Quantity 0.35 oz /10g
$19.60
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Reviews & Testimonials

Customer Reviews
4.5 Based on 4,695 Reviews
5 ★
72% 
3382
4 ★
13% 
628
3 ★
7% 
320
2 ★
4% 
179
1 ★
4% 
186
Customer Photos
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A 100% PURE Customer
JB
01/12/2018
Jennifer B.
Atlanta, GA

The BEST Mascara

I purchased the 100% Pure fruit pigmented mascara in Black Tea for the first time I think in 2014? Since then it has been my go to and pretty much only mascara I use. Generally I don't use water proof mascara, so it's been perfect for me. My lashes look false when I wear it. I've also tried the BlackBerry (purple tint) and it was lovely, but I prefer black. HIGHLY recommend this product!! Already have sisters hooked. 10 stars!!

A 100% PURE Customer
DW
01/12/2018
Danielle W.
Mount Laurel NJ

My most Favorite Mascara Ever!

This mascara has become my go to Mascara for everything! I refuse to buy another brand or type! The mascara number 1 smells wonderful, no funky weird chemical smells, it glides on smooth and makes my lashes really pop !- I have no issues with clumping and it certainly makes my lashes look long and beautiful. I love that the product is not tested on animals, has natural ingredients and is healthy for me! I do not think i will buy another type of mascara (unless it's from 100% pure) again.

DS
06/30/2022
Deanna S.
United States

Great mascara

Smells amazing. Comes on really nicely

SS
06/30/2022
Shari S.
United States United States

Best mascara ever

I have been using Pure mascara for quite some time now and highly recommend it. This website was very easy to navigate and customer service was excellent.

M
06/28/2022
Mercedes
United States United States

Best Navy Mascara I've Found!

I bought this mascara in blueberry for the second year in a row after looking for a good navy tinted, not blue, mascara for awhile and discovering 100% Pure through that search; I ended up just loving it and hope they never stop making this awesome range of dark-but-not-black mascaras because I'll buy them forever! Like other reviews have said, it smells great and goes on smooth with no clumps, but note that it is definitely not waterproof and wipes easily/streaks if you cry; otherwise it doesn't flake and looks great throughout the day in my experience. This mascara made me want to try their other products, and now I just tried their concealer and it went above my expectations as well :) Overall I'm impressed and think this is one of those brands that lives up to the hype.

Fruit Pigmented® Ultra Lengthening Mascara
by Pure Community
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