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Fruit Pigmented® Ultra Lengthening Mascara

  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Cruelty free icon - Product Page Cruelty Free
Lengthens and separates lashes without clumping, smudging, or flaking. Coats each lash with conditioners and natural pigment from black tea, berries, and cocoa.
3253 Reviews

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Black Tea
Dark Chocolate
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Fruit Pigmented® Ultra Lengthening Mascara
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Reviews & Testimonials

Customer Reviews

4.5 Based on 3253 Reviews
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A 100% PURE Customer
Jennifer B.
Atlanta, GA

The BEST Mascara

I purchased the 100% Pure fruit pigmented mascara in Black Tea for the first time I think in 2014? Since then it has been my go to and pretty much only mascara I use. Generally I don't use water proof mascara, so it's been perfect for me. My lashes look false when I wear it. I've also tried the BlackBerry (purple tint) and it was lovely, but I prefer black. HIGHLY recommend this product!! Already have sisters hooked. 10 stars!!

A 100% PURE Customer
Danielle W.
Mount Laurel NJ

My most Favorite Mascara Ever!

This mascara has become my go to Mascara for everything! I refuse to buy another brand or type! The mascara number 1 smells wonderful, no funky weird chemical smells, it glides on smooth and makes my lashes really pop !- I have no issues with clumping and it certainly makes my lashes look long and beautiful. I love that the product is not tested on animals, has natural ingredients and is healthy for me! I do not think i will buy another type of mascara (unless it's from 100% pure) again.

United States United States


I am new to green beauty and was unsure how this mascara would perform. However, I was so surprised at how great it is! I got it in black tea and it looks amazing. It has an hourglass brush that helped to apply the product evenly. It did not clump and was easy to apply. It lasted all day and did not flake. It is not waterproof, but (after I had shed some tears and worked out while wearing it) seemed to stay pretty well without running. Taking it off was a breeze and it does not irritate my eyes. I love how clean it is and look forward to purchasing more products in the future.

United States United States

Love this mascara! My favorite!

I love the blueberry color mascara. It is very much so that it looks black when it dries. It smells amazing and lasts me quite awhile. It does a great job lengthening, but not so much with thickening.

Emily O.
United States United States

Only mascara I will ever buy again!!!!!

Back in 2015 I became allergic to my standard chemical makeup, but even before then when I would wear mascara my eyes would get so irradiated. This was the first and only mascara I have purchased since and I still am in love. It makes my lashes look amazing, smells great, and doesn't irritate my eyes at all. This is the only company I trust and the purity is real. I would recommend to anyone who has sensitive eyes or wants a natural alternative to that nasty chemical mascara.


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